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netcom interview in a blink of an eye, jiyue has been established for more than three years and has launched two new cars.

along the way, jiyue can be said to have "passed every difficult level". talking about jiyue's growth process, jiyue ceo xia yiping was full of emotion. he said: "in march 2021, there were only two people in this company. in more than three years, two cars were launched. the company's software was written from scratch, and in three years, it delivered intelligent ceiling software to the market."

limited time discount price starting from 199,900 yuan! the new jiyue 07 is a sincere product in terms of price. in addition to sales expectations, xia yiping believes that the more important thing for this sincerity is to let more people understand and know the jiyue brand.

marketing: dive into short videos

"building a brand is not something that can be done overnight. jiyue was launched in september last year, and it has only been 12 months (one year) to date. it is a completely new brand. we will also gradually increase its popularity through hard-core product strength and enhanced marketing."

xia yiping, who has a technical background, was reluctant to step on stage at first, and was also resistant when recording the video at first. however, he clearly understood that jiyue was not a brand with a billion users by birth, and needed to work harder to continue live broadcasting and short video marketing.

after that, xia yiping slowly adjusted himself. as he mentioned, there is no creation without destruction, and he had to step out of his comfort zone.

"for example, the number of short videos in stores may increase from 13,000 to 20,000 or 30,000. of course, we will also invite many big names to participate, and make continuous progress through a little more effort every day," xia yiping said.

as ceo, xia yiping has to face more pressure, which does not come from the board of directors, but more from himself. what makes xia yiping feel gratified is that jiyue has a very entrepreneurial team, who never back down or lie down when encountering difficulties, but always accomplish their mission, such as making 300 accounts blue v.

in xia yiping's view, entrepreneurs should constantly face difficulties and think of various ways to solve them, sometimes just keep trying. he said: "our advantage is that we can quickly try, verify, and iterate ourselves. if it doesn't work, try again. if it doesn't work, try again. it's all about physical strength and time."

at present, all jiyue can do is to work hard enough. xia yiping said that he sleeps 5 hours a day on average, and he can accomplish what others do in several days in one day.

whether it is short videos or live broadcasts, xia yiping believes that making truly good products can generate real traffic.

strengths: intelligent driving takes the lead

"i think that by the fourth quarter of this year, there will be very few brands that can achieve intelligent driving in china, because there are only a handful of companies in china that have the technical strength and capabilities to do so."

when talking about intelligent driving, xia yiping is more confident and relaxed. after all, under the embrace of baidu, intelligent driving is jiyue's inherent strength and the most core selling point.

"the current iteration of intelligent driving is based on the iteration of large models, which involves the number of training scenarios, the size of data, and the high and low computing power," xia yiping especially shared the end-to-end intelligent driving technology, "the speed of end-to-end iteration will become faster and faster. today, our pure vision end-to-end can use cameras to see small objects 250 meters away, which is something that ordinary lidars cannot do."

xia yiping is very optimistic about the future of intelligent driving. he said: "there will not be many brands that can implement intelligent driving nationwide by the end of this year, but once this goal is achieved, it will become the strongest core selling point of these brands. once this selling point occupies the minds of consumers, as i said, by 2025, cars without easy-to-use intelligent driving functions will find it difficult to compete. therefore, the few brands that truly implement intelligent driving nationwide next year have a great chance to be completely ahead."

of course, jiyue is not limited to the leading position in intelligent driving, but also creates products in terms of product design, space layout, endurance energy consumption, driving control, etc.

taking the jiyue 07 as an example, xia yiping called it a hexagonal warrior, which is great in all aspects. xia yiping once drove the jiyue 07 "mass production car" on the track and ran a time of 1 minute and 50 seconds. he will also run a lap in the fall and is expected to run 1 minute and 15 seconds. xia yiping also added: "jiyue 07 has many advantages, such as the advantages brought by the platform. it uses the internationally leading haohan platform, which is the same platform as zeekr 001 and volvo em90."

from intelligence to car-making platforms, the strength of jiyue products is inseparable from the resources allocated by baidu and geely.

support: baidu and geely

jiyue's predecessor was jidu auto, which was jointly established by baidu and geely in january 2021 and finally renamed jiyue auto. one is a leader in technology and the other is a leader in chinese automobile companies. jiyue can be said to have been born with a silver spoon in his mouth.

baidu has given jiyue more intelligence, including smart driving, smart cabin, voice interaction, etc. in the past ten years, baidu has invested more than 100 billion in intelligence, giving jiyue sufficient resource support. in xia yiping's words, jiyue has turned baidu's accumulated intelligence capabilities into products.

speaking of baidu's help to jiyue, xia yiping mentioned: "robin (baidu founder robin li) has also been constantly encouraging me. i often communicate with him, and he was the first one to really suggest that i become an internet celebrity." at the same time, robin li also strongly supports jiyue's efforts to popularize intelligent driving for all, so that more people can use better intelligent driving products through equal rights for intelligent driving. he also believes that jiyue will get better and better.

in terms of car manufacturing, from product platform to production process, to quality control, etc., with the help of geely, jiyue can be said to have won at the starting line.

in terms of channel construction, xia yiping revealed that the construction of terminal sales outlets must be planned in the long term based on sales volume. the current plan is that by the end of this year, the number of existing stores plus those that are about to open will increase to more than 250.

with the support of baidu and geely, jiyue is more confident.

at the same time, jiyue is also actively reaching cooperation with more partners. recently, jiyue has been connected to weilai's charging system, allowing jiyue users to directly use the jiyue app to scan weilai charging piles for charging, and jiyue users' points can be directly settled. in addition, xia yiping also revealed that jiyue and weilai are discussing battery swap cooperation on the next new model and joining weilai's battery swap system.

back to itself, xia yiping pointed out that jiyue is a technology company that focuses on intelligence and pays great attention to the feelings and habits of users. among the two products launched by jiyue, jiyue 01 and jiyue 07 are suv and sedan respectively, with the same core software and all functions.

the market is very cruel now. xia yiping said that the overall economic environment, including overall purchasing power and purchasing desire, is declining, but he wants to work hard to increase the monthly sales of jiyue 01 from the current more than 2,000 units. in addition, jiyue plans to release the next new car at this year's guangzhou auto show or next year's shanghai auto show.

without destruction, there is no construction. ji yue is waiting for a breaking point.

(photo/text by wang yingping)