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on september 25, the "2024 14th china value real estate annual conference - ai empowering new real estate forces" hosted by the national business daily was held in shenzhen.

this year's value real estate annual conference adopted a combination of closed-door discussions and free exchanges. nearly 100 industry professionals and experts from developers and research institutions attended the meeting. in two forums with the themes of "cash is king: the contest between light assets and heavy assets in real estate operations" and "questions for real estate enterprises to survive: balancing products and delivery", the guests shared their views.

liu bingyang (president of xuhui construction management):

construction agency is more than just "construction". in the downward phase of the market, problem-solving and service capabilities are the key to continued breakthroughs in construction agency.

wang yingwu (chief marketing officer of xindazheng):

the current industry is full of uncertainty, and property companies only have the opportunity to break through if they enhance their core competitiveness and adhere to long-termism.

zhou kerui (chief partner of wanwuweijia):

houses in big cities are getting older year by year, but everyone’s home can always be new and livable, and this is the value of partial renovation.

lai guoqiang (founder and ceo of zongheng baifu enterprise management group co., ltd.):

in the second half of this year, the real estate industry needs to "go out and bring in". the flow of the b-end and the c-end requires a clear core logic, which is also something that everyone needs to delve into and explore.

liu xuemeng (partner of beeplus group, executive director and president of beeplus operations):

to achieve asset-light performance, each operator has its own areas and models of expertise. it is important to reconstruct the park development model and promote the revitalization and utilization of existing assets.

zhang bo (president of 58 anjuke research institute):

after the relaxation of the birth policy, home buyers' demand for multi-bedroom homes is gradually increasing, and the demand for luxury homes in the beijing and shanghai new home markets is significantly stronger than that in guangzhou and shenzhen.

quan bin (vice president of wework greater china):

is real estate operation light or heavy? in fact, there is no absolute opposition. we have different approaches in different periods. light and heavy can complement each other and develop together.

cai guanglin (deputy general manager of south china region of china index academy):

the short-term "price-for-volume" strategy of second-hand housing will continue, diverting the new housing market, and the overall real estate market is still in the bottoming out stage; the direction of real estate policy is clear, and it is expected to maintain a gradual pace of advancement.

xueli guan (director of strategic advisory department, south china, cbre):

the current commercial stock is large in scale and there is pressure in attracting investment. we can consider innovative business models such as "non-standard and cross-border" to break through the development bottleneck.

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