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at huawei's autumn all-scenario new product launch conference on september 24, the zhijie r7 was officially launched. as the first coupe pure electric suv under hongmeng zhixing, the price range of zhijie r7 is 259,800 to 339,800 yuan.

the official pre-sale price of 268,000 yuan is still somewhat cheap.

at the press conference, huawei's executive director, chairman of the terminal bg, and chairman of the intelligent automotive solutions bu, richard yu, clearly stated that the r7 was designed to the standard of rmb 1 million. although richard yu did not directly say that the r7 is the best suv under rmb 1 million, in the eyes of chekuaiping, it seems to have implicitly expressed that the r7 is very competitive in the same class, after all, it is built to the standard of a million-dollar luxury car.

at the press conference, in order to express the sincerity of the price of zhijie r7, yu chengdong also said that selling a car at the current price would result in a loss of more than 30,000 yuan.

in other words, according to mr. yu's logic, the actual cost price of the zhijie r7, which is designed for the 1 million yuan standard, is about 300,000 yuan.

speaking of this, i suddenly remembered that when the zhijie s7 was first launched on the market in november last year, yu chengdong also said at the press conference that the zhijie s7 was selling at a loss.

as a result, everyone has seen that after two launches, the sales volume of zhijie s7 is almost negligible compared with the xiaomi su7 of the same level.

so, is the zhijie r7, which yu chengdong said was also sold at a loss, worth buying?

as for the design of interior and exterior, we have already explained it in detail in previous articles, so here we will only talk about the configuration and power to see how competitive the zhijie r7 is compared with pure electric suvs of the same level or price.

let’s talk about the advantages first.

all models of zhijie r7 are equipped with a 12.3-inch full lcd instrument panel, facial recognition, fatigue driving reminder, steering wheel memory, hongmeng cockpit, huawei smart driving, 50-watt mobile phone wireless charging, electric adjustment of the second row seats, multi-layer soundproof glass in the front and rear rows, independent air conditioning in the rear row, electric suction doors and air suspension for the entire vehicle. all models support 800v high-voltage fast charging.

as a medium-to-large pure electric suv with a starting price of less than 260,000 yuan, the overall configuration of the zhijie r7 is quite generous.

let’s talk about the shortcomings.

first of all, in terms of intelligent driving, it does not support remote summoning and start reminder functions, and the entry-level model with tracking reverse is not equipped with it.

secondly, although the 15.6-inch central control screen is not small, it is still slightly smaller than the zhiji ls6 and the newly launched ledao l60. the small screen is not as good as the large screen in terms of visual experience. the second row seats of the entry-level model are not equipped with seat heating function.

finally, except for the top-of-the-line four-wheel drive model, the other three models all accelerate from 0 to 100 km/h in 5.9 seconds. for a coupe pure electric suv priced at 319,800 yuan, this performance can only be said to be very average.

at the new car launch event, yu chengdong said that in less than two weeks, the zhijie r7 had received more than 30,000 orders.

after seeing this, what do you think of the cost-effectiveness of the zhijie r7, which starts at 259,800 yuan?