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our reporter fang chao and shi yingjing reported from shanghai

"it is still a five-year interest-free promotion period, and i expect to save 22,000 yuan in interest on the car."teslahan hao (pseudonym), a store employee, told a reporter from china business news that "october is the fourth quarter, and the five-year interest-free promotion may decline."

in addition to fancy promotions, car companies are also intensively launching new models to boost sales. according to a rough statistical analysis by reporters, more than 20 new cars were officially launched or pre-sold in september alone.saic volkswagen passat380tsi family,lynk & co z10、byd 2025 modelchinese、nioledao l60star models such as the 2011 toyota hi-tech and the 2013 toyota hi-tech have been launched one after another.

"the ledao l60 has been widely welcomed by the market since its launch. we expect this new brand to help us gain a favorable position in the mass market." li bin, ceo of nio, said recently that he expects nio's total deliveries in the third quarter to set a new record, further consolidating and expanding its market share.

stimulated by the old-for-new policy, the "golden september" has got off to a good start. data from the passenger car association (cpca) show that from september 1 to 8, passenger car manufacturers nationwide wholesaled 370,000 vehicles, up 1% year-on-year from the same period in september last year and 41% from the same period last month; the cumulative wholesale volume this year is 16.31 million vehicles, up 4% year-on-year.

"'golden september and silver october' have a good start." galaxy securities research report believes that the gradual introduction of local subsidies is expected to reduce consumers' wait-and-see sentiment, promote a further recovery in consumer enthusiasm, and provide strong support for subsequent car market sales growth.

accelerate the launch of new products to boost sales

on september 19, nio's new brandledaothe first model of the car, ledao l60, is officially launched.tesla model ythe pure electric product has been attracting much attention in the industry since its official debut on may 15 this year.

"the current pre-order situation of ledao l60 is very good, exceeding expectations. there will be a climbing process in the supply chain. we hope to achieve 10,000 deliveries in december this year. we hope to reach 20,000 vehicles per month sometime next year." said nio management.

as the first model of the ledao brand, nio is full of expectations for the performance of the ledao l60. nio management recently believed that the market ledao is facing is a market of more than 8 million vehicles, and combined with baas and charging and swapping networks, it is very competitive. "from the perspective of sales, its upper limit is much higher. ledao's medium- and long-term operating goal is a 15% gross profit margin for the whole vehicle."

in addition to ledao l60, saic volkswagen passat 380tsi family, lynk & co z10,extreme 07heavy-duty models such as the lynk & co z10 were also launched in september. this model is lynk & co's first model in the pure electric field.

what has attracted outside attention is that the competition in the pure electric market is becoming increasingly fierce, but lynk & co's first pure electric model chose to enter the c-class pure electric sedan market with a smaller market capacity. what is the reason?

"although the sales volume of c-class sedans is not as good as that of suvs, the sales volume in the c-class market has been growing rapidly in recent years." lin jie, senior vice president of geely auto group and general manager of lynk & co automobile sales co., ltd., believes that the entry of lynk & co's first pure electric model into the c-class car market is influenced by a variety of factors.

"first, from the perspective of a, b, and c car size levels, there is a vacancy in the c-class car market for lynk & co. second, there is also a vacancy in the c-class car market in the geely auto group's pedigree. lynk & co's overall development is also an arrangement made based on the product development plan of the entire group." lin jie also said, "for lynk & co z10, our goal is to enter the top three in the c-class pure electric market segment."

the reporter found that in addition to the lynk & co z10, geely 07 and other models that have been on the market, the auto market has ushered in a new round of new product launch season since september 20. for example, on september 20, six models including the new grand cherokee 4xe, ruiqi 6 pro, deep blue l07, zeekr 7x, and byd byd z9gt were launched.

"releasing new products is one of the important means for car companies to boost sales." yan jinghui, a member of the expert committee of the china automobile dealers association, told reporters that the automobile industry generally has the saying "golden september, silver october, and platinum november". releasing new products before october will help car companies boost sales in the fourth quarter.

in the industry's view, the introduction of trade-in policies may further stimulate the auto market. according to the latest information released by the ministry of commerce, as of 00:00 on september 14, the number of registered users on the auto trade-in information platform exceeded 1.5 million, and the number of applications for auto scrapping and renewal subsidies exceeded 1 million.

"in terms of new cars, market competition will continue to heat up in the second half of the year." cinda securities research report believes that the new models entering the market in the second half of the year will fully cover entry-level smart driving models, high-end luxury cars, medium and large suvs, hardcore off-road vehicles, etc. "we believe that with the further increase in policy subsidies and the gradual increase in the popularity of new car launches, the volume of scrapped car recycling and new car replacement is expected to continue to increase."

“fancy promotions” to attract customers

"we now have great car purchase discounts and many free gifts." a staff member of a lantu auto store in anhui province recently told reporters that taking the lantu free 318 two-wheel drive version as an example, "the 0 down payment loan amount is 200,000 yuan, the interest for 5 years is 24,900 yuan, and the monthly payment is 3,748 yuan."

moreover, a staff member of a saic volkswagen sales store in changning district, shanghai, recently told reporters that if you choose to buy a volkswagen id3 outstanding edition with "0 down payment", "you can get a loan of 125,000 yuan, repay it in advance after 13 months, and the total interest for 13 months is 6,700 yuan, so the loan rebate will reach 19,000 yuan."

in addition to lantu auto and saic volkswagen, tesla also launched a five-year interest-free campaign.

"the model y standard range version is priced at 249,900 yuan. now it is in the five-year interest-free promotion period. the down payment is 79,900 yuan and the monthly payment is 2,833 yuan." han hao introduced to reporters, "the third quarter is the five-year interest-free promotion period. it is estimated that you can save 22,000 yuan in interest. if you plan to buy the car in full, after participating in this promotion, you can put the remaining 170,000 yuan into the bank for financial management and earn more interest."

regarding tesla's five-year interest-free campaign, zhang hong, a member of the expert committee of the china automobile dealers association, told reporters that this move is to indirectly lower the threshold for consumers to buy cars. "this kind of financial preferential plan not only avoids the damage to the brand image caused by direct price cuts, but also eliminates the dissatisfaction of previous car buyers. it kills two birds with one stone and allows tesla to continue to maintain its advantage in the fierce market competition."

the reporter noticed that in addition to benefiting consumers through financial policies, many car companies have also launched "fancy" promotional activities such as value-preserving gift packages and warranty gift packages to attract consumers. for example, on september 14, cadillac's new xt5 started pre-sale, and it launched 8 gift packages including "financial gift" and "replacement gift" at one time.

taking the "value-preserving gift" launched by cadillac's new xt5 as an example, the main content of this gift package is "3-year 20% off value-preserving repurchase rights." cadillac said: "for a long time, the prices of luxury cars in china's terminal market have fluctuated greatly, and the phenomenon of 'one price per week' is common, which has greatly reduced the users' car-buying experience. 'when to act' and 'whether to backstab' have become one of the biggest pain points of car buying." cadillac believes that the purpose of its pre-sale activities is to "reduce users' decision-making costs."

coincidentally, saic volkswagen also recently announced that it would extend the lifetime warranty service of powertrain to all its fuel-powered models. in the view of fu qiang, executive vice president of sales and marketing of saic volkswagen and general manager of shanghai saic volkswagen automotive sales co., ltd., this is a reflection of saic volkswagen's confidence in the quality of its products.

competing to play the "smart driving card"

as a car brand jointly created by baidu and geely, the deepest impression that jiyue automobile leaves on the outside world is its intelligent driving capability. taking the jiyue 07, which was officially launched on september 10, as an example, this model is positioned as a "c-class pure electric ai intelligent driving sedan."

regarding the intelligent driving capabilities of the jiyue 07, jiyue automobile said: "jiyue asd (apollo self driving) is the only pure visual high-end intelligent driving solution in china and one of the only two in the world. it is newly built based on the l4 level autonomous driving large model apollo adfm."

according to the relevant person in charge of lynk & co, lynk & co z10 adopts the customized high-level intelligent driving solution provided by lotus robotics - lynk lhp, which has a global layout and unified logic. it has been verified in 30 countries around the world, providing users with a safe, efficient and comfortable high-end intelligent driving experience. at the same time, lynk & co z10 can realize up to 33 driving assistance functions.

"in terms of more advanced noa intelligent assisted driving, the capabilities of lynk & co z10 basically cover all scenarios of users' daily travel. the high-speed noa advanced intelligent driving and navigation assistance is available for delivery as soon as it is launched and can be used nationwide. it has the strategic thinking ability of lane change games, and can change lanes and merge into ramps faster than the time estimated by amap." lynk & co introduced, "urban noa advanced intelligent driving and navigation assistance will be realized through subsequent ota upgrades."

the reporter noticed that as car companies compete to increase their investment in intelligence, smart driving has also become one of the core selling points.

taking the recently launched passat pro as an example, saic volkswagen introduced that this model is equipped with the l2++ level iq. pilot intelligent assisted driving system, which was developed by the dji vehicle team based on china's special road conditions. it can achieve l2++ level driving assistance functions within the range of 0-130km/h, and can be turned on by simply pressing the button on the left side of the steering wheel. saic volkswagen emphasized: "the system deeply fits the driving habits of chinese users and is fully ahead of mid-to-high-end fuel vehicles on the market."

"i want to clarify a misunderstanding, that is, people think that 'smart' is only about electric cars and has nothing to do with gasoline cars; it seems that gasoline cars are inherently stupid cars, and new energy vehicles are inherently 'smart children'." fu qiang recently emphasized, "smartness must first be decoupled from the form of energy, and this concept must be established first."

yan jinghui told reporters: "new cars on the market all use smart driving and intelligence as their main selling points. this actually conforms to consumer demand and industry development trends. consumers are paying more and more attention to smart driving." cinda securities research report also believes that for consumers, the importance of intelligence in consumers' car purchase is increasing.

"when the intelligent driving algorithm level gradually converges to an 'end-to-end' architecture, data + computing power will become core competitive factors, and leading automakers or suppliers will be able to master more and better 'data', as well as stronger and faster 'computing power'." cinda securities research report believes that excellent intelligent driving capabilities are expected to enhance sales conversion and ultimately strengthen the matthew effect of automakers, making the smart driving strong stronger.