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the mid-autumn festival holiday that just passed was not only a time for family reunions, but also a stage for showcasing diversified consumption trends. cultural and tourism consumption heated up, and the catering market was booming. companies concentrated on purchasing supplies and gifts before this important node to distribute benefits to employees. in particular, the mid-autumn festival gift boxes from major manufacturers frequently became hot searches due to their creative elements. the "welfare war" between brands has also brought more new ways to play with mid-autumn festival gifts.

consumers are focusing on "what are the mid-autumn festival benefits of other companies", while corporate buyers are most concerned about "how to buy mid-autumn festival mooncakes? how to meet the personalized welfare needs of employees?" jd enterprise business, as jd's window for corporate customer service, efficiently aggregates various professional and high-quality commodity resources, continuously strengthens and improves b-side exclusive supply chain service capabilities, and summarizes some new features and trends of corporate welfare procurement during the mid-autumn festival this year based on its own sales situation, helping corporate customers to better carry out welfare procurement and welfare management, maximize the value of employee welfare, and also allow us to get a glimpse of the welfare trend in the workplace and the interesting differences between different industries.

mooncakes firmly take center stage during the mid-autumn festival multi-flavor mooncakes are a highlight

despite the increasing diversity of welfare products, mooncakes still occupy the top position in corporate welfare purchases during the mid-autumn festival. during the welfare season, corporate purchases increased by 65% ​​year-on-year, far exceeding other categories. in terms of the selection of mooncakes, in addition to traditional flavors such as egg yolk lotus paste, five nuts, and red bean paste, new flavors such as tea flavor, low-fat and low-sugar, and high-end ingredients are also popular among consumers.

relevant data from jd.com shows that "multi-flavor combination mooncakes" have become a highlight of this year's mid-autumn festival mooncake market. jd.com's original "famous brand collection mooncake" gift box, with its combination of multiple brands, multiple schools and multiple flavors, makes it easy to satisfy everyone's tastes, and is especially popular among many corporate customers and consumers.

the demand for health and self-satisfaction increases, and hair care products become the new welfare of mid-autumn festival

as the new generation of employees born after 1995 and 2000 gradually become the main force in the workplace, more and more companies are paying more attention to the needs and preferences of young employees when purchasing benefits. new benefits that meet employees' pursuit of health, self-satisfaction and emotional value are becoming an important trend in corporate mid-autumn festival purchases.

jd.com's corporate business sales showed that during the corporate welfare season, sales of beauty and skin care, personal care and other categories grew rapidly, with corporate procurement increasing by 25% and 21% year-on-year respectively. among them, sales of perfume and makeup, body care, oral care and other related products grew significantly.

it is worth mentioning that the purchase amount of hair care products such as hair conditioner, hair essence, hair mask, scalp care, and graying hair dye increased by 41% year-on-year. for working people who are threatened by "hair loss", hair care is becoming a top priority for companies and employees.

the workplace is full of sports trends: workers prefer yoga, cycling, and outdoor activities

in an environment where "occupational diseases" such as long periods of sitting, long hours at desks, overtime, and obesity are common, "exercise after get off work" has become a new trend in the workplace. workers have a wide range of choices for exercise, with running and cycling becoming the most popular forms of exercise, while yoga, which focuses on weight loss and body shaping, and outdoor camping, which allows people to immerse themselves in nature, have become new favorites.

jd.com's corporate business sales show that yoga equipment, cycling sports, and outdoor equipment have become the fastest growing sports and outdoor products for corporate welfare procurement, with corporate procurement increasing by 57%, 27%, and 27% year-on-year respectively. in addition, the growth of sports shoes and fitness equipment is also very obvious. in addition to maintaining physical health and relieving physical and mental stress through exercise, the social attributes of contemporary workplace people's sports life are prominent. meeting social needs and showing personality are also the driving force for workplace people to try trendy sports.

young people's "tea drinking gene" is awakening healthy tea drinks are popular

tea is a traditional mid-autumn festival gift and is also a frequent gift for the mid-autumn festival. jd.com's corporate business sales show that during the welfare season, corporate purchases of tea products increased by 33.85 times year-on-year; among them, herbal tea accounted for 37%, becoming the most popular category, followed by black tea, jasmine tea, green tea, and health tea. this also shows that young people not only start drinking tea, but also prefer healthy tea drinks.

amid the stress and anxiety brought by the fast-paced life, drinking tea is deeply in line with the popular keywords of pursuing "slow life" and enjoying "relaxation" in recent years. more and more young people are starting to pick up their teacups in their own way, and even combine drinking tea with office, leisure, meeting friends and other activities, creating new ways of experiencing tea around the stove.

large enterprises prefer rice, flour, grain and oil, while small and medium-sized enterprises prefer digital and outdoor products

different types of enterprises have significant differences in their choices of mid-autumn festival benefits. for example, large enterprises represented by state-owned enterprises have a large number of employees and a complex personnel structure. when purchasing mid-autumn festival benefits, they pay more attention to the practicality and affordability of the products. traditional benefits such as rice, flour, grain and oil have become the first choice for large enterprises to purchase mid-autumn festival benefits. jd.com's corporate business sales show that the purchase amount of food and beverage products including rice, flour, grain, oil, and snacks increased by 44% year-on-year.

small and medium-sized enterprises, represented by specialized and innovative enterprises, are more free and flexible in purchasing mid-autumn festival benefits due to their small scale and small number of employees. the categories of benefits are also richer and more diverse, which can better meet the personalized benefits needs of different employees. jd.com's corporate business sales show that among the mid-autumn festival benefits purchased by small and medium-sized enterprises, the purchase amount of sports and outdoor products increased by 79% year-on-year, the purchase amount of mobile phone communication products increased by 78% year-on-year, and the purchase amount of digital products increased by 41% year-on-year.

internet giants love customization, while manufacturing companies are more pragmatic

specifically in the industry field, the internet, medical care, operators, manufacturing, and general services (catering and hotels) ranked at the top of industry procurement growth during the corporate welfare season, with the overall industry procurement amount increasing by 49%, 44%, 38%, 25%, and 21% year-on-year respectively.

in terms of industry differences, internet companies' demand for customized gifts continues to increase, and the colorful mid-autumn festival gift boxes have become the "standard configuration" of major internet companies; as the mid-autumn festival is an important node in marketing, operator companies have significantly increased their purchasing demand for event marketing souvenirs; while manufacturing companies are more pragmatic, with food, beverages, daily necessities and other products accounting for a relatively high proportion of mid-autumn festival welfare purchases.

in general, as talent competition becomes increasingly fierce, employee benefits are attracting more and more attention from enterprises as an important way to attract outstanding talents and cultivate new talents. jd enterprise business will continue to leverage its advantages in commodity resources and supply chain capabilities to provide customers with a one-stop "commodity + service" welfare procurement solution, making welfare procurement a boost for enterprises to reduce costs, increase efficiency and achieve high-quality development, and further unleash the vitality and potential of the domestic consumer market.