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september 10th may be the day with the most new car launches this year. on this day, especially in the evening, many brands such as saic volkswagen, wenjie, zhijie, baojun, jiyue, chery, etc., all chose to launch their cars in different parts of the country.

on the one hand, we can see that with the arrival of the traditional golden september and silver october in the auto market, automakers are working hard. on the other hand, we can also see that although everyone says they are not "competitive", the passat with a guide price of 159,900 yuan is just a microcosm. in order to achieve sales in the second half of the year, everyone not only has to compete with new models, but also exchange them for popular models at low prices.

a "night banquet" featuring many popular new cars

on september 10, saic volkswagen passat pro and passat 2025 outstanding models formed the passat 380tsi family and were launched with a limited-time price of 159,900 yuan to 223,900 yuan. the newly launched passat, especially passat pro, has shown a great degree of evolution in intelligent configuration and user experience.

although the new passat does not have disruptive innovation, the upgraded configuration and increased intelligence make the passat family more cost-effective. more importantly, the 380tsi model can be purchased from 159,900 yuan, which was unimaginable a few years ago.

on september 10, baojun yunhai was officially launched. the new car has two power versions and a total of four models, including two pure electric models with a range of 500km and 600km respectively, and two plug-in hybrid versions with a pure electric range of 60km and 140km respectively. the "limited time first enjoyment guide price" of the new car is 109,800 yuan to 133,800 yuan.

in addition, baojun also officially announced that the new yunhai series will be equipped with lingmou intelligent driving 2.0 max as standard, ushering in an era of equal rights for high-end intelligent driving. the 110,000 yuan new energy suv is equipped with an intelligent driving system as standard. although this intelligent driving system is not a laser radar and a high-computing chip, it is smarter than the ordinary l2 and can be said to be a true equal rights model for intelligent driving.

on september 10, the new chery tiggo 8 plus and tiggo 8 plus c-dm were officially launched, with a total of 8 models, priced between 109,900 yuan and 159,900 yuan. among them, the tiggo 8 plus fuel version has a total of 5 models, priced between 109,900 yuan and 159,900 yuan; the tiggo 8 plus c-dm has a total of 3 models, priced between 129,900 yuan and 155,900 yuan.

the new tiggo 8 plus’s innovation is also very direct, which is to lower the entry price of the car again while increasing the configuration.

on september 10, at the huawei extraordinary brand ceremony and hongmeng intelligent driving new product launch conference, the m9 released six major intelligent upgrades and a new large five-seater model. the suggested retail price of the m9 large five-seater is: 469,800 yuan to 569,800 yuan.

the five-seater version of the m9 released this time is equipped with many huawei "black technologies", but the highlight of this new launch is still intelligent driving. it is reported that huawei ads 3.0 applies a new end-to-end architecture and uses a pdp decision-making neural network to realize pre-decision-making and planning of a network, thereby improving the upper limit of experience; a new instinctive safety network is added to ensure the lower limit of safety.

as one of the leading brands in the field of intelligent driving, huawei has launched the most popular end-to-end architecture update in the field of intelligent driving for its flagship models, which has also made the q-wheel series more competitive. this independent brand suv, which was the first to break the monopoly of bba, has now evolved again.

on september 10, hongmeng intelligent driving's first coupe suv, the zhijie r7, officially opened for small orders. a total of three models were launched, with the pro version pre-sold at 268,000 yuan, the max version pre-sold at 308,000 yuan, and the ultra version pre-sold at 348,000 yuan. if you place an order, you can enjoy the right to use a 2,000 yuan deposit to offset the 5,000 yuan balance of the car purchase.

in addition, more information about the zhijie r7 was also announced, including the "full-blooded" tuling platform and the huawei ads 3.0 advanced intelligent driving system that uses an end-to-end architecture.

on september 10, the second mass-produced car of the jiyue brand jointly created by geely and baidu, jiyue 07, was officially launched. the new car has a total of 3 models, with an official guide price of 209,900-299,900 yuan. at the same time, xia yiping, ceo of jiyue automobile, said that jiyue 07 will be delivered as soon as it is launched, and the new car will be available for a limited time at a discount of 10,000 yuan. after the discount, the new car will be priced at 199,900-289,900 yuan.

the jiyue 07 has a very entry-level price compared to its peers, and also provides high-level intelligent driving based on a large model. at the same time, when the new car was launched, an "additional package" worth more than 30,000 yuan was added to the official.

the above new form "rolls up"

the auto market in 2024 is almost a "volume" throughout. whether it is a price war or a "volume of executives", all automakers have tried their best to attract consumers' attention in order to achieve higher sales.

from the new cars launched on this day, it is not difficult to see that everyone has brought the starting price to a more cost-effective level. after not engaging in direct price wars, everyone has come up with a lot of new ways. it is ok to launch a car with a lower entry price, and the guide price is lower. each car company will launch a "limited time" discount price to promote sales again.

in addition to low prices, we can also clearly see that intelligence is becoming more popular at a faster rate. this is a good thing for consumers, but for car companies, the cost pressure is really not small.

what’s interesting is that so many models were launched on the same day, and it was not a major auto show day, which clearly showed that they were “well prepared.” on september 10, apple and huawei launched new products, and during such a time when new products are attracting much attention, it is a good idea for automakers to “take advantage” of the popularity to launch new cars.

xiaoxiang morning news reporter hu xiong