the e-commerce industry opens up new explorations in the digital age
2024-09-14
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china business news (reporter jiang yongxia text/photo)on the afternoon of september 12, the 2024 e-commerce conference opened at the beijing national convention center. at the conference, jiang ming, secretary of the party committee and president of the china general chamber of commerce, said that the role of e-commerce in promoting consumption is still obvious, and online retail reflects the hot spots and trends of the consumer market.
indeed, at present, the rapid development of technologies such as artificial intelligence, big models, digital humans, and virtual reality has continuously spawned new business models and business scenarios. in the era of digital business, in the face of digital e-commerce opportunities, the e-commerce industry has taken advantage of the trend and actively launched new explorations.
new opportunities in the digital age
at the 2024 e-commerce conference, chen jun, vice chairman of the beijing cppcc, pointed out in his speech that beijing has seized the opportunity of the construction of the "two districts" and the international consumption center city, insisted on giving priority to the restoration and expansion of consumption, and accelerated the development of new technologies, new models, and new formats of e-commerce. from january to july 2024, beijing's online retail sales reached 304.03 billion yuan, accounting for 38% of the city's total retail sales, becoming an important driving force for the capital's economic growth. in the next step, beijing will continue to optimize the policy environment, strengthen scientific and technological leadership, give play to the advantages of e-commerce platform aggregation, drive the deep integration of online and offline through digital empowerment, and drive the transformation and upgrading of the economy and society.
jiang ming said that consumption continued to recover in the first half of this year, demonstrating my country's huge consumption potential and consumption space. e-commerce still plays an obvious role in promoting consumption, and online retail reflects the hot spots and trends of the consumer market. at the same time, the circle of e-commerce users continues to expand, benefiting all people and making important contributions to stabilizing employment.
jiang ming further emphasized that e-commerce, as an important part of the digital economy and the real economy, has become an important force to promote national economic and social development and an important way to improve people's quality of life. it will definitely play a more important role in helping to build a new development pattern.
the beijing enterprise direct sales e-commerce platform, which was just launched last year, made its debut at the ciie, and its staff live-streamed the sales at the ciie.
at the meeting, the 2024 edition of the "big data analysis report on regional development of e-commerce in china" (hereinafter referred to as the report), jointly created by the ministry of commerce's international trade and economic cooperation research institute and zhiyoumai technology, was released. the report shows that under the background of the steady increase in the scale of online transactions, the overall development of e-commerce in the country still presents a trend of "strong in the east and weak in the west". in terms of specific formats, the scale of the live broadcast e-commerce market continues to expand and has become an important channel for online shopping; cross-border e-commerce has accelerated and has become a new driving force for foreign trade; instant retail formats have shown new characteristics in terms of market size, categories, and business models; the rural e-commerce market has entered a period of stable growth.
the report states that behind various e-commerce forms, ai is deeply empowering the entire industry from the operation side, supply chain side, and consumer side, driving e-commerce to continue to develop in the direction of all-round intelligence and personalization. the report believes that e-commerce has become one of the core business application scenarios of aigc (artificial intelligence generated content) and is also a natural soil for promoting the iteration of ai technology.
lu huiling, deputy director of the beijing municipal bureau of commerce, said that the rapid development of technologies such as artificial intelligence, big models, digital humans, and virtual reality are constantly giving birth to new business models and business scenarios. the era of digital business has arrived. enterprises should stand at the forefront of digital e-commerce, seize opportunities for innovation and development, and open up a broader future.
the industry starts innovative exploration
companies in the e-commerce field are deeply aware of the changes in the current environment, and innovation has long been their main goal.
ding jian, president of xianyu, said that xianyu is actively promoting the digital transformation of the idle industry through technology-driven, model innovation, and scene integration. as a pathfinder and innovation leader in the field of idle transactions, xianyu has always been committed to two core goals: one is to stimulate wider participation of residents, and the other is to improve the efficiency of the circulation of idle goods. they use digital technology, starting from c2c idle transactions, to continuously enrich and innovate circulation models, promote the integration of multiple scenarios, accelerate idle circulation, and thus promote the expansion of the industry scale and the improvement of market activity.
"xianyu actively uses digital technology to enhance the c2c transaction experience. for example, we use ai technology to provide intelligent publishing and intelligent hosting services in transaction links such as publishing, replying, and selling. users only need to upload a picture, and the system will automatically generate copy that matches the tone of xianyu, thereby completing quick publishing." ding jian gave an example.
yu binping, cto of qixin group, also has his own understanding of innovation. he said that first of all, enterprises need to take altruism as the starting point and provide services that benefit customers or users. secondly, enterprises need to fully embrace new technologies, especially the current big models, and fully believe that the productivity of the current big models will subvert the past management methods and production structures.
as a new type of physical enterprise integrating digital and physical, jd has rich experience and understanding in digital and intelligent innovation, scenario application and integrated drive. at the meeting, jin enlin, member of the strategic executive committee of jd group and ceo of jd health, said that jd health is focusing on the supply chain of pharmaceutical and health products, medical services, and digital and intelligent technology, and is working with upstream and downstream of the industry chain to create a more complete health ecosystem and achieve the coordinated growth of user value, economic benefits and social benefits.
jd’s intelligent health assistant product “kang kang” answers users’ health questions on the spot.
jin enlin said that in the current era of rapid digitalization, the genes of technology and innovation have long been embedded in the development of jd's various business systems. jd health is accelerating the implementation of large models, continuously building a "new quality productivity" with the "three highs" of high technology, high efficiency and high quality, and promoting the intelligent development of medical and health services.
in the e-commerce market, some vertical segments are also very growth-oriented, and the key to their growth is closely related to innovation.
liu hanche, deputy general manager of duodian zhilian, said that for the b-side, all aspects of retail operations, cost reduction and efficiency improvement, customer acquisition and traffic diversion are very complex and systematic projects. as a provider of digital solutions for the retail industry, duodian dmall's innovation will evolve from the bottom of digitalization to ai, and pay more attention to every detail in scene innovation. duodian dmall deconstructs and reconstructs retail digitally to achieve continuous support for innovation.
enterprises actively embrace ai
at present, various ai applications represented by large models are emerging in an endless stream, and ai technology in the e-commerce field has also begun to play a role. at this year's services trade fair, some companies demonstrated the application results of the latest ai technology and equipment.
mobile shopping has become a normal part of everyone's life. now, wearing mr (mixed reality) glasses, "walking" into online stores, a new way of online shopping, has come to people. at the 2024 services trade fair, the technology of "walking" into online stores to select products was presented at the alibaba booth. wearing mr glasses, the experiencer can not only change the color and wheels of the car, observe the details of the car, but also sit in it to experience it. "through mr glasses, users can 'walk' into online stores and select products in an immersive way. if they encounter a favorite product, they can directly place an order to buy it. in june this year, we officially launched this function." qiao guanru, the person in charge of the alibaba group booth, told reporters.
the staff put on mr glasses and demonstrated on-site a new way of online shopping: "walking" into the online store.
it is reported that taobao has designed a new version for users of head-mounted display devices such as apple vision pro, which provides a new shopping experience by using features such as spatial computing, 3d models and spatial videos. at present, taobao has cooperated with some well-known brands. for example, users can experience the functions of dji mini4 drone in taobao vision pro version, and will be able to test drive xiaomi su7 car in the future.
the alibaba exhibition area also built a taobao fitting room. when shopping for clothes online, many people have this problem: seeing models wearing clothes that look good, they are always worried that the effect will be different when they put them on; sometimes the size looks right, but it is not quite right on the body. consumers usually try to alleviate this uncertainty by checking buyers' shows, but the effect is often limited and may increase the cost of returns and exchanges. the "taobao fitting" uses ai technology to allow slightly fat, fat, short or tall users to intuitively see the actual effect of each piece of clothing on themselves, and can also show the matching effect of different clothes and provide personalized dressing suggestions. in this way, it not only saves users' time and money, reduces unnecessary logistics costs, but also helps users make satisfactory purchasing decisions.
at the services trade fair, jd health showcased its latest smart health assistant product, "kang kang", based on the "jingyi qianxun" medical model. it can not only answer users' health questions at any time, but also accurately and efficiently connect users to online consultations, doctors and hospitals, report interpretation, home testing and other service resources, and is committed to becoming a "smart doctor" by users' side.
it is understood that as the industry's first medical big model that integrates knowledge and data, jd health uses "jingyi qianxun" as its technical foundation, and has achieved many results in the application scenarios of big models around the three key points of "usable, easy to use, and safe to use", making it more valuable in more medical scenarios such as ai smart doctor assistants, ai health managers, and smart hospital solutions. in the updated evaluation list of medbench, an open evaluation platform for chinese medical big language models, the "jingyi qianxun" big model ranked first with an excellent comprehensive score of 92.4 points, demonstrating the top strength of the big model in the field of medical intelligence.
at the ciftis, meituan also demonstrated its ai exploration. people will inevitably encounter physical discomfort in their lives. they can take out their mobile phones to order medicine online, and it will be delivered to the user in less than half an hour. on the other side of the network, there may be a robot taking orders, sorting, and packing for you... the meituan exhibition area of this ciftis created a pharmacy scene, in which the humanoid robot gabot g1 is "showing its prowess", replacing manual work to complete the tasks of putting medicines on the shelves and picking them up.
the humanoid robot gabot g1 is "showing its prowess" by replacing humans in completing the tasks of shelving and picking up and delivering medicines.
it is understood that this humanoid robot was developed by beijing galaxy general robot co., ltd. "gabot g1 can stably identify and grab transparent or irregular items such as mineral water bottles, headphones, and apples. no matter whether the items are placed on the upper or lower shelves, it can identify and grab them, covering a variety of scenarios such as commerce and industry." the person in charge of the company revealed that it is expected that the pharmacy service robot jointly created by galaxy general and meituan will be put into use by the end of this year or next year.
