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in order to standardize the identification of synthetic content generated by artificial intelligence, safeguard national security and social public interests, and protect the legitimate rights and interests of citizens, legal persons and other organizations, the cyberspace administration of china has drafted the "measures for the identification of synthetic content generated by artificial intelligence (draft for comments)" in accordance with the "cybersecurity law of the people's republic of china", "regulations on the administration of algorithm recommendation of internet information services", "regulations on the administration of deep synthesis of internet information services", "interim measures for the administration of generative artificial intelligence services" and other laws and regulations, and now solicits public opinions. the public can provide feedback through the following channels and methods:

1. send via email to: [email protected].

2. please send your comments by letter to: network management technology bureau of the cyberspace administration of china, no. 11 chegongzhuang street, xicheng district, beijing, postal code: 100044, and indicate “request for comments on the methods for identifying synthetic content generated by artificial intelligence” on the envelope.

the deadline for feedback is october 14, 2024.

annex: measures for identifying synthetic content generated by artificial intelligence (draft for comments)

cyberspace administration of china

september 14, 2024

methods for identifying synthetic content generated by artificial intelligence

(draft for comments)

article 1: to promote the healthy development of artificial intelligence, regulate the identification of synthetic content generated by artificial intelligence, protect the legitimate rights and interests of citizens, legal persons and other organizations, and safeguard the public interest, in accordance with thecybersecurity law of the people's republic of chinathese measures are formulated in accordance with the laws, administrative regulations and departmental rules such as the regulations on the administration of recommended algorithms for internet information services, the regulations on the administration of deep synthesis of internet information services, and the interim measures for the administration of generative artificial intelligence services.

article 2 these measures shall apply to internet information service providers (hereinafter referred to as “service providers”) that carry out ai-generated synthetic content identification in accordance with the “internet information service algorithm recommendation management provisions”, “internet information service deep synthesis management provisions”, and “interim measures for the management of generative artificial intelligence services”.

the provisions of these measures shall not apply to industry organizations, enterprises, educational and scientific research institutions, public cultural institutions, relevant professional institutions, etc. that develop and apply artificial intelligence generation and synthesis technologies but do not provide services to the domestic public.

article 3: artificial intelligence-generated synthetic content refers to text, images, audio, video and other information produced, generated and synthesized using artificial intelligence technology.

artificial intelligence-generated synthetic content identification includes explicit identification and implicit identification.

an explicit logo is a logo that is added in the generation of synthetic content or interactive scene interfaces, presented in the form of text, sound, graphics, etc., and can be clearly perceived by users.

implicit identifiers refer to identifiers that are added to the data of synthetic content files through technical measures and are not easily perceived by users.

article 4 where the generated synthesis service provided by a service provider falls under the circumstances set out in the first paragraph of article 17 of the regulations on the management of deep synthesis of internet information services, it shall add explicit identification to the generated synthesis content in accordance with the following requirements.

(1) add text prompts or general symbol prompts or other signs at the beginning, end, or appropriate position in the middle of the text, or add prominent prompt signs in the interactive scene interface or around the text;

(2) adding voice prompts or audio rhythm prompts or other signs at the beginning, end or appropriate position in the middle of the audio, or adding prominent prompt signs in the interactive scene interface;

(3) add prominent warning signs at appropriate locations on the images;

(iv) add prominent warning signs at the beginning of the video and at appropriate locations around the video. prominent warning signs may be added at appropriate locations at the end and in the middle of the video.

(v) when presenting a virtual scene, a prominent reminder sign should be added at an appropriate location on the start screen, and a prominent reminder sign may be added at an appropriate location during the continuous service of the virtual scene;

(vi) other generated synthetic service scenarios should add explicit logos with significant prompt effects based on their own application characteristics.

when service providers provide methods for downloading, copying, exporting, etc. of generated synthetic content, they should ensure that the files contain explicit identification that meets the requirements.

article 5 service providers shall add implicit identifiers to the file metadata of generated synthetic content in accordance with article 16 of the "regulations on the management of deep synthesis of internet information services". the implicit identifiers include production element information such as the attribute information of the generated synthetic content, the name or code of the service provider, and the content number.

service providers are encouraged to add implicit identification in the form of digital watermarks when generating synthetic content.

file metadata refers to descriptive information embedded in the file header in a specific encoding format, which is used to record information such as the file's source, attributes, purpose, and copyright.

article 6: service providers that provide online information content dissemination platform services shall take measures to regulate the generation and dissemination of synthetic content.

(1) it shall verify whether the file metadata contains implicit identifiers. if it does, appropriate methods shall be adopted to add prominent warning labels around the published content to clearly remind users that the content is generated and synthesized content;

(2) if no implicit identifier is verified in the file metadata, but the user declares that the content is generated and synthesized, appropriate means should be adopted to add prominent prompt identifiers around the published content to remind users that the content may be generated and synthesized;

(3) where no implicit identifiers are verified in the file metadata, and the user has not declared that the content is generated or synthesized, but the service provider providing the network information content dissemination platform service detects explicit identifiers or other traces of generation and synthesis, it can be identified as suspected generated or synthesized content, and appropriate methods should be adopted to add prominent prompt identifiers around the published content to remind users that the content is suspected to be generated or synthesized content;

(iv) for content that is, may be, or is suspected of being synthetically generated, information on the attributes of the synthetically generated content, the name or code of the dissemination platform, the content number, and other dissemination element information should be added to the file metadata;

(v) provide necessary identification functions and remind users to proactively declare whether the published content contains generated synthetic content.

article 7 when an internet application distribution platform is reviewing an application before it is put on the shelf or online, it shall verify whether the service provider provides the function of generating synthetic content identifiers as required.

article 8 service providers shall clearly state the methods, styles and other specifications for generating synthetic content identifiers in the user service agreement, and prompt users to carefully read and understand the relevant identifier management requirements.

article 9 if a user requires a service provider to provide generated synthetic content without explicit identification, the service provider may provide generated synthetic content without explicit identification after clarifying the user's identification obligations and usage responsibilities through the user agreement, and retain relevant logs for no less than six months.

article 10 when users upload synthetic content to a service provider that provides online information content dissemination platform services, they shall proactively declare and use the identification function provided by the platform to identify it.

no organization or individual may maliciously delete, tamper with, forge, or conceal the generated synthetic content identifiers specified in these measures, provide tools or services for others to carry out the above-mentioned malicious acts, or damage the legitimate rights and interests of others through improper identification means.

article 11 service providers shall carry out labeling in accordance with the requirements of relevant mandatory national standards.

article 12 when performing algorithm filing, security assessment and other procedures, service providers shall provide relevant materials for generating synthetic content identification in accordance with these measures, and strengthen the sharing of identification information to provide support and assistance for preventing and combating related illegal and criminal activities.

article 13 where any violation of the provisions of these measures results in serious consequences due to failure to label generated synthetic content, the cyberspace administration and other relevant competent departments shall impose penalties in accordance with the provisions of relevant laws, administrative regulations, and departmental rules.

article 14 this measures shall come into force on january 2024.

(source: china cyberspace affairs commission)

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