“if you don’t go overseas, you’re out of the game”: chinese brands take advantage of logistics networks to enter the era of cross-border e-commerce
2024-09-13
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cover news reporter cai shiqi
on september 10, at the 2024 global smart logistics summit held in hangzhou, representatives from logistics networks, consumer digital products, lifestyle cycling and even catering brands such as cainiao, anker, rock brothers, and haidilao gathered together to discuss the overseas development path of chinese brands. "if you don't go overseas, you're out" has become a consensus among brands in different tracks and has been frequently mentioned.
some brands pointed out that in the face of overseas markets with broad prospects, chinese brands can take advantage of logistics networks and "recreate themselves" overseas.
cross-border e-commerce logistics infrastructure is accelerating development
at the summit, joseph tsai, co-founder and chairman of alibaba group and chairman of cainiao group, said that supply chain and logistics are one of the most important competitive advantages in the e-commerce consumer experience. "in this wave of digital economy led by e-commerce, we have seen that the logistics supply chain has always maintained a strong innovation capability, constantly bringing forth new ideas in network layout, business model, and service products, supporting the global expansion of e-commerce." he also put forward three key points of globalization: seizing the opportunities of new globalization, seizing the opportunities of the explosion of ai technology, insisting on customer first, and facing the open market to gain competitive advantages.
wan lin, ceo of cainiao group
cainiao group ceo wan lin also elaborated on the three things the group will focus on in the future: continue to build such a global express delivery network, provide customers with cost-competitive global supply chain services, and continue to innovate in logistics technology.
the development of this round of cross-border e-commerce can also be seen at the smart logistics summit: representatives of brands such as anker, rock brothers, and iherb shared their main sales channels in overseas markets. platforms such as amazon, aliexpress, temu, and shopee were frequently mentioned, and the logistics network represented by cainiao provided the underlying support for their products to be sold globally.
the reporter learned that the logistics technology department of cainiao group has implemented more than 400 digital projects in more than 20 countries, and its partners include chinese local enterprises, chinese enterprises going overseas, overseas local enterprises and global brands. according to the plan, in the next three years, cainiao will rely on its own full-scenario integrated logistics technology solutions to implement 1,000 digital projects worldwide, and expand 100 high-quality partners to jointly accelerate the global market. the full-scenario integrated logistics technology solutions announced by cainiao this time focus on two major aspects: automation and digitalization. among them, automation includes distribution automation and warehousing automation, and digitalization includes digital supply chain and internet of things, covering a series of cainiao logistics technology products such as intelligent solutions for storage and picking based on four-through vehicles, warehouse operation execution systems, otwb systems, supply chain control towers, one-to-one code and rfid express delivery solutions.
90% of global e-commerce deliveries are provided by 10 major operators
the universal postal union has 192 member countries and 200 national postal operators around the world. according to walter trezek, chairman of the upu advisory committee, 90% of global e-commerce distribution is provided by 10 major operators, and 50% of retail goods are operated by these emerging and highly concentrated cross-continental suppliers.
in the overall development trend of cross-border e-commerce industry, walter told reporters that china is still in a leading position, and chinese companies are still accelerating the development of the global cross-border e-commerce field. china accounts for 37% of the volume of cross-border e-commerce transportation. the cross-border e-commerce transportation volume of countries such as japan and france is still far behind that of chinese brands.
walter trezek, chairman of the upu advisory council
walter believes that many north american brands have been eliminated by their own markets because they are still focusing on the old e-commerce model, while china's leading e-commerce brands are constantly accelerating the market to win more market share. this is a very interesting trend because these brands are now leading the development of the market and further promoting the transformation to new business models and bringing this transformation and influence to all parts of the world.
the data shared by alvin tay, senior vice president of atlas air, an american cargo airline, also confirms the rapid development of cross-border e-commerce in recent years. global cargo transportation continues to grow around the world. the global international cargo ton-kilometers increased by 14% year-on-year in july, achieving double-digit growth for eight consecutive months.
he said that there are currently 650 wide-body cargo planes in operation around the world. from june last year to the present, the cargo shipped from china to the world alone has required the capacity of more than 70 or 80 wide-body aircraft, accounting for a large proportion.
