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in the early morning of august 28, a small shop with only 6 employees in a county town in anhui province suffered a "catastrophe". due to the wrong price setting by the e-commerce operator, the shop "sold" goods worth more than 70 million yuan at a price of 40%-50% off the purchase price within 20 minutes, resulting in a loss of up to 30 million yuan.

on september 3, the "little swan dongshan store" issued an announcement. the announcement stated that after negotiation, the little swan brand decided to provide the store with special support of over one million yuan to compensate consumers affected by this incident.the compensation will be in the form of a 10 yuan cash red packet + a 100 yuan no-threshold coupon, hoping that this measure can alleviate consumer dissatisfaction and losses to a certain extent. for customers who have already placed an order and are affected, the store will immediately issue a 10 yuan cash red packet + a 100 yuan no-threshold coupon.

the store expressed its sincere gratitude to every customer who had taken the initiative to refund for their understanding and tolerance.and promised: "we will not close stores."

recently, many netizens broke the news on social media that they bought washing machines at super low prices due to a price setting error at the "little swan dongshan store". many people even placed four or five orders at the same price in hopes of reselling the products. these "wool orders" almost drove this small county store, which has been open for nearly ten years, to the brink of bankruptcy.

according to an announcement from the "little swan dongshan store", in the early morning of august 28, due to serious deviations in the understanding of the platform activity rules by the newly opened store operators, all washing machine products in the store were incorrectly set and sold at prices far below the market price (40% to 50% off the cost).

the store said that they discovered the problem at 12:20 and removed the products from the shelves. in just 20 minutes, which seemed longer than a lifetime, they received nearly 40,000 orders (most of which were multiple orders for multiple units by one person, which was very professional), with an order amount of nearly 40 million yuan and goods valued at more than 70 million yuan.

for a small shop in a county town with only 6 employees, this is a "catastrophe". the shop said, "we are fully aware that this mistake has caused you trouble and seriously disrupted the normal order of the market. we feel deeply guilty and uneasy about this."

after the incident, the store has removed all product links and posted a video of an operator apologizing on the homepage. in the video, the operator said that 20 minutes had passed when the store discovered the abnormality, and the store has already paid out hundreds of thousands of yuan in deposits. she said, "i really can't pay it all even if i lose everything i have," and hoped that the buyer would agree to a refund.

the business information registered with the store shows that its business entity is located in jixi county, xuancheng city, anhui province.