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wang renjie of saic maxus: maxus is there on the road to overcoming all obstacles!

2024-09-02

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phoenix auto news on august 31, at the chengdu auto show, the front-line reporting team of phoenix.com communicated with wang renjie, director of product strategy department of saic maxus, and had an in-depth exchange on several issues of concern to everyone.

as everyone knows, the saic maxus brand has made great achievements in mpv and suv models, and has also invested a lot in pickup trucks, light buses, and light truck rvs. we first asked mr. wang renjie what products saic maxus brought to this chengdu auto show.

wang renjie said that saic maxus first launched the new g10, which brought many changes, and also the maxus v1 multifunctional version, which continued the high-quality tradition of saic maxus in the field of light commercial vehicles and took new steps in intelligent scene-based applications. what's more interesting is that this car has been transformed into a "panda version" in combination with the local characteristics of chengdu, with a round and cute shape, which is a check-in point for car fans.

in the field of pickup trucks, the interstellar off-road edition is also a model worth seeing at the booth. this car has great advantages in off-road performance. its professional off-road configuration and reliable power system not only meet the comfort of daily driving, but also can unleash its potential in off-road venues. it will definitely win a place in the market.

although saic maxus has only been in the pickup truck market for 7 years, i still remember that the t60 was one of the few automatic transmission models in the domestic pickup truck market, and it helped many friends realize their pickup truck dreams. it is also worth mentioning that saic maxus has always had a global layout, and its models are also global models. president wang renjie also said: "backed by the resources of saic group, we have a strong technical team and r&d team, and advanced smart manufacturing factories such as the nanjing factory and the wuxi factory. therefore, although our pickup trucks are "upstarts" in terms of the length of their debut, their experience and strength can be called "senior." "

mr. wang renjie also further introduced the interstellar off-road edition. in addition to the saic π2.0t diesel engine, the off-road version is also equipped with many hard-core off-road equipment, including a 12,000-pound electric winch at the front of the car, original wading hose, etc. for pickup truck players, the annual inspection is like a sword hanging over their heads. at this time, the timely launch of the original factory modification allows pickup truck players to easily face the annual inspection environment. saic maxus always thinks from the user's perspective and always insists on co-creation with users.

with the development of the times, pickup trucks are no longer just utility vehicles. pickup trucks have powerful off-road performance and are a type of vehicle that can effectively expand the owner's lifestyle. as competitors are launching new energy pickup trucks one after another, phoenix.com further consulted mr. wang renjie on the new energy planning of the models.

wang renjie said: "saic maxus proposed the all³ roadmap planning blueprint as early as 2015, promoting the realization of the new energy strategic layout of "all energy, all fields, and all markets", and becoming a pioneer in new energy technology. based on our super flexible, deeply scenario-based, and powerful expansion-capable vehicle platform, saic maxus has new energy models in every segment, including pickup trucks. among them, in the pickup truck field, we have also formulated a long-term new energy plan to accelerate the global layout. at present, saic maxus has released the "large pure electric performance pickup truck" gst concept car, as well as new energy models such as the star ev under the new "star" pickup truck brand. next, at the hannover motor show in germany in september this year, saic maxus will also have more big moves and actions, so everyone can look forward to it."

not only pickup trucks, new energy has become the long-term theme of the development of the automotive industry. saic maxus has also launched a new new energy light vehicle brand - dana in the field of light vehicles. dana v1 is the first model under dana, positioned as a smart and efficient pure electric logistics vehicle. the prototype of the dana v1 panda edition is the dana v1 multifunctional edition. this car is positioned as suitable for business and home use, and won the highest level of platinum honor for commercial vehicles in europe in 2024 euro ncap. there is no doubt about its safety; the carrying space is larger than that of competitors, with a maximum volume of 8.9m³. the short-axis version has one more seat than the same level, and the long-axis version can form 2-7 seats by folding the seats. its up to 403km range meets the mainstream bidding requirements of passenger transport companies, plus the battery warranty that can be extended to 8 years/600,000 kilometers, so there is no worry about the use of the car during the operating life cycle. the intelligent experience is also very flexible and convenient, with features such as a 12.3-inch large screen, a 7-inch lcd instrument panel, ai intelligent voice, automatic unlocking when approaching the vehicle, and power-on when sitting. the front 3-seat seats are quite practical, and the 2nd row seats can be folded forward and backward. the front 3-seat seats are novel and practical, with one more seat than the same level car, and the 2nd row seat backrest can be folded in both directions, steplessly adjusted, and versatile. after folding backward, it can form a platform to place items or use as a workbench; the competitor's 6-person seat needs three rows of seats, which takes up more rear cabin space, while the dana's 2-row seats can carry 6 people, saving more space for users to load items.

there are many models with long and short axes, and the pure electric range ranges from 350km to 403km, which can meet the needs of urban logistics. in addition, the large central control screen equipped with dana v1 can meet the entertainment needs of car owners while waiting for orders. the dana v1 multi-function version is a car that takes into account the various needs of urban logistics at the beginning of its design, and is a good partner for drivers.

in the future, saic maxus will continue to delve deeper into this field. in the next few years, maxus will also launch a number of new new energy vehicle models, and is committed to becoming a "global leader in new energy light vehicles."

saic maxus has always been a leader among chinese brands going overseas. mr. wang renjie also further introduced the sales structure of saic maxus overseas.

he said, "saic maxus's light buses and pickups have conquered developed markets around the world such as europe, america, australia and new zealand, surpassing a number of international brands to rank first or second in their respective market segments. from the perspective of user demand, due to the vast land and sparse population in australia, new zealand, america and europe, there is a strong demand for transportation, as well as a rich and diverse off-road culture and a strong demand for performance vehicles, making saic maxus's light buses and pickups very popular. saic maxus's light buses and pickups have conquered developed markets around the world such as europe, america, australia and new zealand, surpassing a number of international brands to rank first or second in their respective market segments.

in the field of light commercial vehicles, saic maxus's v-series and ev-series light commercial vehicles have already taken the top market share in many markets in europe, australia, new zealand, and south america, and have become the first choice for major customers in the global postal, logistics, and supermarket industries. pickup trucks have also surpassed a number of japanese pickup truck brands in pickup truck hotspots such as south america and the middle east, where off-road culture is prevalent, and have achieved full-dimensional leadership in sales, market share, and reputation.

in the field of light commercial vehicles, for example, last year, ev90 ranked first or second in market share in many developed countries such as the united kingdom, norway, italy, and spain, and ev30 continued to defend its market share championship in spain. in the australian and new zealand markets, v90 has ranked first in the australian market for two consecutive years, breaking the 23-year dominance of the germans. g10 has also maintained the top two positions for two consecutive years with a high market share. in line with the australian market, g10 also has a "strong record" in developed south america, and won the first place in the van market in 2023. this year, saic maxus has also made good news again. for example, new energy small and medium-sized van models ranked first in market share in sweden, new zealand, ireland and other places, and new energy large vans also ranked first in market share in sweden.

pickup trucks have also surpassed a number of japanese pickup truck brands in pickup truck hotspots such as south america and the middle east, where off-road culture is prevalent, and have achieved full-dimensional leadership in sales, market share, and reputation, becoming

in the field of pickup trucks, maxus pickup trucks have become the "preferred chinese brand pickup truck in developed countries" that sells well in markets such as australia, south america, and north america. in australia, saic maxus pickup trucks have ranked first in the market share of chinese pickup truck brands for three consecutive years; at the same time, star l (overseas t60) won the "third place in the 2023 best-selling model list" in chile. in mexico, north america, saic maxus achieved sales of more than 10,000 in its first year of entry with a single pickup truck model. in 2023, the market share of pickup trucks in the local market segment increased by 2.7%, ranking among the top three. "

“we certainly have to applaud saic maxus for overcoming difficulties overseas. a good iron must be sharpened itself. the good overseas sales naturally prove the strength of saic maxus’ products. we also look forward to saic maxus bringing more good products and good choices to consumers around the world in the future!” wang renjie is looking forward to the future development of saic maxus.