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in the process of new energy, it is not only domestic brands that stand out, joint venture new energy has also begun to make full efforts. recently, at the 2024 chengdu international auto show, mazda ez-6 led the changan mazda full range of models to debut.

as changan mazda's first new energy flagship sedan, ez-6 deeply integrates changan automobile's world-leading electrification and intelligent capabilities. since its global debut in april this year, it has gained extremely high market attention with its outstanding product performance.

what is the significance of the launch of ez-6 for changan mazda? at the chengdu auto show media communication meeting, che yiquan had a deeper understanding of changan mazda's new energy layout through a conversation with wu xuxi, executive vice general manager of changan mazda automobile sales branch, and felt changan mazda's determination and confidence to fully develop new energy.

ez-6's competitors are joint venture brands

at present, the domestic market is seriously involuted, and the "price war" that has lasted for two years has further intensified market competition. facing the complex market environment, changan mazda has a clear goal and direction. at the media communication meeting, wu xuxi said that the core competitor of ez-6 is still the joint venture brand.

"we don't want ez-6 to compete with current domestic new energy vehicles, but we hope to provide users who like or trust the quality of joint ventures with a third choice besides domestic and foreign brands in the joint venture brand spectrum." in wu xuxi's view, ez-6 is still focused on joint ventures, mainly some japanese joint venture b-class models. in this field, ez-6's product advantages will be better utilized.

in the face of the acceleration of the trend of new energy intelligence, changan mazda will not only consolidate the existing market, but also continue to achieve product advancement and further accelerate the process of product intelligence. at the communication meeting, wu xuxi expressed great optimism in response to questions raised by the media about ez-6 in terms of intelligent driving. in his opinion, the intelligent driving cooperation between changan and huawei is gradually deepening, and mazda is not opposed to changan's advanced intelligent driving technology. the ez-6 car is too late to be equipped now, but will it be equipped in the future? everything is possible.

although changan mazda has fully transformed to new energy, it does not mean that it will withdraw from the gasoline vehicle market. this is also a reassurance given by wu xuxi. in this regard, wu xuxi's reason is: there are still many users who like the driving pleasure of mazda's fuel vehicles, including other fuel vehicles of mazda in the chinese market in the future. if necessary, it will still be imported as much as possible in the original joint venture way. "the transformation to new energy does not mean that gasoline vehicles will completely withdraw from the chinese market. everything is based on the needs of users in the chinese market."

resolutely carry out the electrification transformation

"it should be said that changma's new energy layout has been promoting changma's new energy transformation since the integration of the two companies three years ago." in wu xuxi's view, the current domestic new energy penetration rate has exceeded 50%, and the new energy penetration rate is still increasing. in contrast, joint venture new energy sales in the domestic market are lacking.

how does changan mazda plan its new energy strategy? although changan mazda has not been in the new energy market for long, the effect is very significant, which is a deep impression changan mazda has left on people. in this regard, wu xuxi also said: at last year's shanghai auto show, changan mazda officially released its new energy transformation strategy. at this year's beijing auto show, ez-6 made its global debut, and the new car will officially start pre-sale next month.

"the world's best three-electric and intelligent driving are all in china." in wu xuxi's view, changan ma has a good foundation and advantages in developing new energy products. by integrating the resources of both parties through the joint venture platform, changan mazi will create new energy vehicles of joint venture quality suitable for chinese consumers in the chinese new energy market to meet the needs of chinese consumers.

"relying on the world's most powerful technical capabilities of both parent companies, changan mazda is the fastest and most determined in its electrification transformation among joint venture brands."

launch 1-2 new energy vehicles every year

to be honest, the ez-6 not only has a good-looking appearance and a technologically advanced interior, but also, as the only model in the joint venture b-class sedan market that offers extended-range power, the car also provides two power modes, so there is no need to worry about battery life, and it has obvious advantages over joint venture new energy vehicles of the same level.

when interpreting the ez-6 product, wu xuxi specifically talked about the long-distance test he personally participated in. in the test, he drove from lanzhou along the hexi corridor to dunhuang. with the air conditioner turned on throughout the journey, the car's actual energy consumption was only 3.6l per 100km, and its maximum range reached 1,301km.

it can be seen that the ez-6 not only inherits mazda's century-old car-making heritage, but also has changan automobile's innovative achievements in the field of new energy over the years. the outstanding product strength indicates that changan mazda has accelerated in the new energy track and has a good development prospect in the domestic new energy market.

wu xuxi also said: at this year's beijing auto show, mazda's president, katsuhiro moro, also said that changan automobile is a global leader in the fields of intelligence and electric vehicles, and they have great confidence in changan's intelligence and electrification technologies, so they are determined to continue to cooperate with changan. i believe that under the layout of "one mazda" in the chinese market, changan mazda will move faster.

"because of the confidence in the chinese auto market, mazda will invest quickly." as wu xuxi said: the general trend of new energy transformation is unstoppable. if you don't keep up with this trend, especially joint ventures, you may be eliminated by the chinese market. as for changan mazda, "starting from ez-6, we will launch 1-2 new energy vehicles on the market every year."