news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

"enemies often meet each other", such people and things are not uncommon in the automotive industry.

let's not talk about the distant past. for example, at this year's beijing auto show, all the old rivals with xiaomi auto were in the same exhibition hall. we don't know whether it was intentional or accidental, but the atmosphere was tense and the topic was very popular.

in this era where traffic is king, you can live without a life, but you can’t live without a job. at the 2024 chengdu auto show, which just kicked off, beijing auto and great wall motors, both pioneers in the off-road industry, were at opposite stands, which seemed like a competition.

both are leaders in off-road vehicles. now they are facing each other. what kind of sparks will beijing auto and tank create?

the magic core legion vs. the tank family, true technology is not afraid of strong comparison

everyone has heard of the tank's intelligent four-wheel drive hybrid technology hi4, which is indeed good, but beijing auto's magic core electric drive technology may be more suitable for the title of "king of off-road electric drive solutions".

in fact, its structure is very simple, which is a small engine with two large motors. taking the bj60 lei ting as an example, its output power can reach 403kw and the maximum torque is 655n·m.

such data is actually more advantageous than the tank 400 hi·4t, as can be seen from the 0-100km/h acceleration data (5.8 seconds for one and 6.8 seconds for the other). similarly, the high power also brings a stronger ability to escape from trouble.

however, the tank 400 hi4-t also has two magic weapons: central differential lock and low-speed four-wheel drive, and it also has its own advantages in special scenarios.

it can be said that although both are off-road experts, they have different tendencies. the bj60 thunder equipped with the magic core electric drive is more suitable for long-distance crossing. after all, the cltc pure electric range is 152 kilometers, and the comprehensive range of 1,200 kilometers with full fuel and full charge is still very obvious.

on the eve of the auto show, the online live broadcast of the bj60 thunder attracted countless eyeballs. its feat of traveling across china in four days on three routes once again proved the leading position of the magic core electric drive technology in all aspects. in terms of price, the starting price of 259,800 yuan is competitive in itself. its top configuration price is equivalent to the entry price of the tank 400 hi4-t, which is more cost-effective. for users who are keen on long-distance travel for the whole family, or even long-distance crossing, the bj60 thunder is undoubtedly a better choice.

of course, beijing auto has another trump card for off-road enthusiasts. the new bj40 magic core electric drive edition is equipped with dual motors on the front and rear axles and an intelligent electric full-time four-wheel drive system, which achieves millisecond-level dynamic torque response and a maximum torque of up to 9000n·m, providing a solid guarantee for high-intensity off-road.

with three locks, 11 intelligent ats all-road modes, and ultra-high-performance dual motors, the new bj40 magic core electric drive edition accelerates from 0 to 100 km/h in just 5.5 seconds. it is not an exaggeration to call it a "square box supercar". for players who pursue extreme off-road, equipping the classic bj40 series with electric drive is like qin shi huang pushing the millstone - winning by turning in circles!

if you are looking for a more relaxed and trendy lifestyle, then bj30 is very suitable. with its three major features of super economy, super easy driving and super multi-function, it has won many favors. the key is that it is not expensive. the price range of 99,900 to 136,900 yuan has broken the high price barrier of boxy suvs and has been in short supply for a long time. for young people who have just entered society or urban users who pursue fashion and personality, bj30 is a good choice.

in short, the "magic core army" brought by beijing auto this time has its own unique models, which not only cover a wide consumer market, but also meet the personalized needs of different users. therefore, the tank family, which once occupied a certain position in this field, is now facing the challenge of the magic core army.

seize the west and fire the first shot in the cross-country competition

in addition to launching the magic core legion, beijing auto also launched a new trump card at this chengdu auto show - the "western xinjiang yue" plan.

as we all know, the vast land in the west is not only a key development area of ​​our country, but also a paradise for off-road enthusiasts. the off-road market has unlimited potential.

facing this opportunity, beijing auto launched the "western xinjiang crossing" plan to escort friends who love adventure. the first is to create a western exclusive product matrix that is not afraid of high temperatures, high cold, high corrosion, and special; the second is to launch the "four worry-free western journeys"; and finally, to build a "western cross-country experience matrix", including providing 12 free guarantee services on 35 popular tourist routes in 12 western provinces, launching activities to cross popular routes in the west in cooperation with the cultural and tourism bureaus of 12 western provinces, and carrying out various cross-country events, etc.

in summary, from the breadth of layout, depth of investment to the granularity of execution, beijing auto's emphasis on and ambition for the "western xinjiang" plan is evident, while great wall motors currently has no targeted western strategic plan. perhaps this one step difference will affect the off-road status of the two.

final thoughts

as an industry pioneer with more than 60 years of experience in the off-road industry, beijing auto is on par with great wall motors in terms of technological innovation, strategic vision and user base. especially after the joining of the magic core legion and the launch of the "xijiang yue" plan, beijing auto has opened up the user, product, market and ecological links, and has broad prospects. it is foreseeable that the off-road market will stage a good show in the future.