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unafraid of tax hikes! lotus electric cars enter the us market to compete with lamborghini

2024-08-31

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feng qingfeng, ceo of lotus group, said in an interview: the united states is a very important strategic market and the world's largest luxury car market. we cannot stop entering the market just because it imposes a 100% tariff. only after entering the market can we find new business opportunities and strategies.

feng qingfeng also said: eletre will be released in the united states in september this year. because it has imposed a 100% tariff, the car needs to be repriced and repositioned, and it may be positioned to compete in the market like lamborghini.

feng qingfeng, ceo of lotus group

lotus is realizing its global layout, accelerating its entry into the middle east and asia-pacific markets, has entered the korean market, and is increasing its investment in the japanese market.

lotus' global channel network has expanded from more than 100 to more than 200 in the past, and will expand to more than 300 by next year, continuing to increase the construction of channel network and brand.

feng qingfeng admitted that lotus is studying whether to find a more suitable manufacturing base to reduce the impact of geopolitical suppression on china's new energy vehicles. with the changes in the international situation and the market, we must not only look at the longer-term dynamic strategy, but also balance the present, so we must fight and move forward.