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On August 5, a netizen called out to Bawang Cha Ji on a social platform, saying that he saw a woman wearing a Bawang Cha Ji work uniform dancing, "What kind of marketing strategy is this? I really hate this." In response, the official account of Bawang Cha Ji replied: After verification, the woman is not a Bawang Cha Ji employee, and relevant staff have been arranged to deal with it.

A woman wearing the uniform of Bawang Cha Ji is dancing. Photo/Screenshot of the video by the whistleblower

Some netizens thought that they felt uncomfortable watching the dance and suddenly didn't want to drink anymore. Some netizens thought that such dance was normal and acceptable.

Fu Jian, director of Henan Zejin Law Firm, told Jiupai News that there is nothing wrong with dancing in work clothes. What matters is whether the behavior is out of line, vulgar, or violates other public order and good morals. If it interferes with the business order of a business or public order, the behavior needs to be stopped immediately.

From the perspective of brand image and public perception, if non-employees wear a brand's uniforms to conduct activities unrelated to the brand, it may have an impact on the brand image. Therefore, although there may be nothing wrong with it legally, from the perspective of brand management, such behavior needs to be treated with caution.

If dancing in work clothes causes a lot of opposition from netizens, it will undoubtedly have a negative impact on the brand image and public perception. This negative impact may be manifested in the form of reduced consumer trust, damaged brand image, and loss of potential customers.

[Source: Jiupai News]