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In recent years, with the change in the parenting concepts of the new generation of parents and the active consumption scenarios such as parent-child camping, outdoor sports, mountain climbing and cycling, the children's sun protection market has ushered in a period of rapid growth. According to Magic Mirror data, in 2023, the combined GMV of the baby and child sun protection categories on the three major e-commerce platforms of Alibaba, JD.com, and Douyin has reached 920 million yuan, with a year-on-year growth rate of 92.8%, showing the huge potential of this market segment. Among them, Douyin e-commerce, with its unique short video + live broadcast e-commerce model, has a GMV of 420 million yuan and a growth rate of 163.9%, far exceeding the two traditional e-commerce platforms of Alibaba and JD.com, and once became the leader in the field of children's sun protection.

In this context, as a service provider of the Douyin e-commerce industry belt, Huofu E-commerce has keenly observed market trends and quickly entered the blue ocean market of children's sun protection, providing a full range of one-stop e-commerce solutions for many brands. With its professional operation team and rich industry experience, it has successfully helped many children's sun protection brands achieve rapid growth in performance.

In May this year, Huofu E-commerce cooperated with a well-known children's sunscreen brand. In just one week, the brand's Douyin store GMV exceeded 720,000, and the number of transactions exceeded 23,000, a month-on-month increase of more than 60%. This series of impressive data not only won full recognition from customers and attracted widespread attention in the industry, but also verified the huge development prospects of the "service provider + brand" business cooperation model in the field of children's sunscreen.

According to Huofu E-Commerce, after analyzing the current operating status of the cooperative brand and conducting research on the children's sunscreen market, the operation team targeted brand pain points such as low store output ratio, poor video content quality, and lack of management in influencer cooperation. The operation team developed multiple dimensions such as influencer cooperation, advertising, and content seeding, effectively helping the children's sunscreen brand to quickly increase its share on Douyin e-commerce.

In terms of influencer cooperation and content promotion, Huofu E-commerce has carried out refined management of the influencers it cooperated with, screening and excluding some videos and influencers with poor data and unsatisfactory results. At the same time, the team conducted an in-depth analysis of the core selling points of the products in the video content and found that product introductions have better conversion effects than promotional videos, so they adjusted the video format and increased the promotion of high-quality videos. This move has greatly increased the video running data. The monthly transaction volume of a certain video exceeded 510,000 and the transaction volume exceeded 9,000 orders, with a month-on-month growth rate of more than 100%.

In terms of advertising and promotion, Huofu E-commerce cancelled the brand's original hosting plan, optimized advertising creativity based on the characteristics of children's sunscreen products, selected keywords such as maternal and infant products, maternal and infant parenting, children's sunscreen, and sunscreen air cushions, and targeted maternal and infant consumer groups for targeted advertising. Through precise population targeting and reasonable bidding strategies, the team successfully reduced the cost of traffic and increased the direct payment ROI by more than 17%. In addition, Huofu E-commerce also accurately grasped the population reset node, lowered the planned bid in the early morning to expand the next day's traffic pool, and further reduced the traffic cost.

As the initial cooperation with Huofu E-commerce has achieved the expected results, the children's sunscreen brand also stated that it will continue to establish a deep cooperative relationship with Huofu E-commerce to jointly seize market opportunities in brand promotion, live broadcast operations and other aspects.

It can be seen that the successful service examples of Huofu E-commerce not only demonstrate its strong operational capabilities and professional service level, but also provide experience and inspiration for other children's sunscreen brands. In the current environment where the fertility rate continues to decline, subdivided categories and refined parenting needs will become new growth points for maternal and child brand merchants. Continuously strengthening market sensitivity, tapping into consumers' potential needs, giving full play to professional advantages and service capabilities, and providing strong support for more brand merchants are also new directions worth exploring and working on for service providers such as Huofu E-commerce.