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According to The Paper, on August 1, some netizens reported on social media platforms that Shanghai's popular hair salon JolieJolie Loves Shampooing was suspected of running away.

On August 3, the doors of the JolieJolie Love Shampoo China Resources Times Square store were closed. Photo/The Paper

On August 3, the reporter searched on the review website and found that almost all JolieJolie hair washing shops in Shanghai were closed, involving a total of 20 stores. The reporter called the contact numbers of these 20 stores, but only the Shangjia Center store was connected but no one answered. The contact numbers of the other stores were all turned off. In the JolieJolie hair washing WeChat applet, the only store displayed, "JolieJolie Training Center", was closed and the contact number was turned off.

Public information shows that "JolieJolie Loves Washing Hair" belongs to Shanghai Zhuolihui Technology Co., Ltd. The company was established in 2019 with a registered capital of 1 million yuan. Its registered address is Floor 2, Building 1, No. 30, Lane 3111, Nanqiao West Huancheng Road, Fengxian District, Shanghai. The legal representative is Yang Mengyu.

"JolieJolie Loves Shampooing" is positioned as a scalp and hair care brand, and almost all of its stores are located in Shanghai's core business districts, such as Crystal Shining Qiantan, Hang Lung Hong Kong Exchange, BFC Bund Financial Center, etc. Most of these shopping malls are positioned as high-end, and the selection of stores is relatively strict. This strategy has also become an important basis for many members to recharge.

Yang Mengyu, the founder of "JolieJolie Loves Washing Hair", once publicly stated that the store's main audience is middle- and high-income women.

A few days before the store closed, there were still consumers making large deposits

The reporter found that the affected consumers mainly recharged their prepaid cards or purchased beauty and hairdressing items. In a JolieJolie rights protection group, 276 consumers took turns to report unspent amounts and unused items, ranging from hundreds to tens of thousands of yuan. One consumer said he recharged 30,000 yuan in a store.

Consumer Ms. Gao told The Paper that she had shopped at the JolieJolie Jiangwanli store on July 31. "The store was normal at the time, nothing special. But when I was about to pay, the clerk told me that the cash register was broken and that I had to transfer the money directly to my personal account through Alipay. My colleague also went to the store on August 1, but the service was no longer available at that time."

Another consumer, Ms. Xu, told the reporter that she started to top up her card at JolieJolie in December 2023. Currently, she has 9,226 yuan of principal remaining on her card, and more than 3,000 yuan of unused items. "Last December, the Xintiandi Hubin Road store, which I often go to, held a store anniversary event, so I topped up 1,000 yuan. The overall experience was good the few times I went there afterwards, and it's close to home, so I usually go there once or twice a week, and I topped up my card one after another."

Ms. Xu's payment record on July 22. The picture is provided by the interviewee

In the rights protection group, there is also an employee who calls himself JolieJolie Love Hair Washing Magnolia Store, who said that the company has withheld wages and is currently going through labor arbitration procedures. He said that the company had previously failed to pay employees on time, "but later on, we were not surprised. (This sudden closure) We employees were not aware of it, and we contacted all the customers we could as soon as we found out. We have also been going through labor arbitration in the past few days."

On July 31, many netizens posted on Dianping.com, "What's going on? I made an appointment last night to wash my hair today, and this is what happened when I arrived? There was no notification."

The picture uploaded by the netizen showed that on July 31, a store of "JolieJolie Loves Washing Hair" posted a notice, "The store's equipment is being adjusted and business is temporarily suspended."

Some netizens said that everything was fine when they made an appointment in advance, but when they arrived at the store, it was closed. The store phone was not accessible, and there was no feedback when they contacted the online customer service.

Many shopping malls said they could not contact the store managers

According to The Paper, on August 3, the reporter visited the JolieJolie Love Hair Wash Jiangwanli store and saw that it was open. Upon inquiry, it was learned that the clerk was a staff member of Mirror Hair Salon, and the store was shared by JolieJolie Love Hair Wash and Mirror Hair Salon. Currently, Mirror Hair Salon is operating normally, and the JolieJolie Love Hair Wash membership card cannot be used at Mirror Hair Salon.

The clerk told the reporter that the two stores were not owned by the same person and that he did not know much about JolieJolie's love for hair washing. The reporter did not see any notice or explanation about the closure of the JolieJolie's love for hair washing Jiangwanli store in the store.

Afterwards, the reporter went to the JolieJolie Shampoo store in China Resources Times Square. The door of the store was closed, and a notice of the store's closure was posted on the door. The notice stated that the JolieJolie Shampoo brand had closed the store without authorization, which seriously violated the relevant lease contract, and the mall was actively communicating with the brand.

A staff member of China Resources Times Square told the reporter that the store was closed this week and the mall was not aware of it. They still owe the mall rent and utilities, and the mall has not been able to get in touch with the person in charge of the store. Consumers of JolieJolie Love Shampoo in China Resources Times Square can register relevant information at the mall, and the mall will notify them if there is any progress.

The reporter called Xuhui Greenland Colorful City, and the mall staff confirmed that the notice was posted by the mall. The staff told the reporter, "This store has been closed, and the mall cannot contact the store staff. The mall is collecting information on consumers who have stored-value cards at the Xuhui Greenland Colorful City store, and will communicate with consumers by phone if there is any progress." The reporter tried to call the number on the notice, but was unable to get through.

The latest response from the manager

On August 4, the official account of JolieJolie, who loves washing hair, released a statement regarding the current abnormal business situation of JolieJolie.

In the article, the manager of JolieJolie stated that the rumor that the founder had run away was a lie, and that he had never thought about it and would never run away, and that he had been actively solving the problem.

Regarding the closure of many stores, it said that the reason was that the company's core team had major differences in opinions and ideas on the subsequent development of the company, and a lot of false information was passed to the stores, resulting in the suspension of store operations. Currently, it is discussing company restructuring with 2-3 strong companies to reopen the stores as soon as possible.

Source: The Paper, JolieJolie Loves Washing Hair Official Account, and public information

SFC

Editor of this issue: Li Yutong

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