The champion car that sold nearly 100 units in an hour has now fallen to the bottom. It is cheaper than Lao Toule but also out of favor.
2024-08-02
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It used to be a great seller, but now it has fallen so badly!Wuling MotorsThe current momentum in China is just right. Wuling Motors has produced many amazing cars in China by relying on its price advantage, whether it is Wuling Hongguang or the new energy vehicle.Wuling Hongguang MINI EVetc., all of which once had their peak sales, but have now gradually fallen out of favor and are slowly being marginalized.Wuling Hongguang MINI EV is the brand's best-selling model in the past two years. Since its launch at the end of July 2020, its sales have not fallen below 10,000 units in every full month. The peak monthly sales reached 73,009 units, an average of nearly 100 units sold per hour, which is crazy. Now the monthly sales of this model are about to fall below 10,000 units. Data from June showed that it had fallen to the lowest level since its launch at 10,187 units.As a mini car with a low price and mass-produced model, why is Wuling Hongguang MINI EV not popular?When the new car was launched, the starting price was less than 30,000 yuan. Subsequently, various versions were introduced, including convertible versions. The price rose, but sales did not increase much. Instead, the main sales contribution came from the basic class and the lower-priced models. Now the price of the new car has reached 32,900 yuan, but the manufacturer has also given a price reduction promotion policy, with the highest discount of 15,000 yuan and the lowest price starting at only 23,800 yuan. It can be said that it is cheaper than many Lao Toule models on the market, but the sales momentum is very sluggish.Wuling is actually very good at making cheap models, but it is difficult to maintain them stably and for a long time. Whether it is Wuling Hongguang, which has long dominated the sales champion of MPV models, now has sales of only 5,136 units in June, and it is difficult to regain its peak state. Including Wuling's brand Baojun, there are models such as Baojun 560 that were once among the top sellers, but they have long been delisted. The latest magic car is the Wuling Hongguang MINI EV, which was only launched in late July 2020. Now, less than 5 years later, it has begun to fail. This may have a lot to do with the brand genes.In the context of the current high degree of internal competition among major automakers, their models are becoming cheaper and cheaper, which has gradually eroded Wuling's previous price advantage to a certain extent. Therefore, the overall market performance of the Wuling brand has been declining. In June, Wuling's terminal sales fell by 20% month-on-month to an underestimate of about 40,000 vehicles, falling out of the top 10 domestic auto brands in sales that month and falling to the bottom 15th.Wuling is now mainly supported by the sales of Hongguang MINIEV and Bingo. Not only these two main models have begun to decline, but also other models have begun to decline. In June, the domestic sales ranking of Wuling Motors' products fell across the board. The highest sales volume isWuling Bingo, only 11,175 units, and the only other model that sold for over 10,000 yuan was the Hongguang MINIEV. The sales of other models were basically between a few hundred and a thousand, showing a declining trend.Today, the entire Wuling brand is in a slump, but the speed of launching new cars is not fast, and the new cars launched do not have any particularly outstanding performance.Wuling StarlightAfter the launch of the plug-in version, the pure electric version was launched this year, but it did not have much newness or highlights, and the overall sales performance was mediocre. Therefore, after the serious decline in sales of models such as Wuling Hongguang MINI EV, who can support the current sluggish market performance of the Wuling brand in the future? At present, there are no models with potential, which will make it even more difficult for the more brutal competition in the future.
