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IT Home reported on July 22 that Ford Motor Company admitted that its previous goals for the development of electric vehicles in Europe were too aggressive. Marin Gjaja, chief operating officer of the company's Model E electrification department, said in an interview that consumer demand for electric vehicles has not met expectations, so Ford will re-evaluate its electric vehicle strategy in Europe.

According to IT Home,Ford announced in 2021 that it plans to electrify all of its European models by 2030.However, a series of recent news shows that the company is slowing down this process. In May this year, Martin Sander, general manager of Ford Europe, said that fuel vehicles may continue to be produced after 2030.

Jaya cites slowing adoption of electric vehicles and rising costs as the main reasons for adjusting plansCurrently, Ford only sells two pure electric models in Europe, the Explorer EV and the Mustang Mach-E. The new Capri will be launched later this year.

While Ford has yet to adjust its electric vehicle plans in the United States, the company's recent announcement that it will expand production of Super Duty pickup trucks in Canada to include hybrid models suggests that Ford may not abandon hybrid and plug-in hybrid models completely.