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IT Home reported on July 21 that according to "Blue Whale News", after BMW withdrew from the price war, 4S stores in many parts of the country began to refuse to deliver cars on a large scale.

A consumer from Chongqing revealed: "I signed a car purchase contract with Chongqing Baoyu Automobile Sales Service (Group) Co., Ltd. on May 29. The car model is BMW i3, the price is 174,500 yuan, and I paid a deposit. At that time, the salesperson said that there was no problem in picking up the car.But when it was time to pick up the car, the defendant asked for an additional 30,000 yuan.。”

The consumer also said: "I have negotiated with the 4S store for many times, and the other party later said that I can pick up the car by adding more than 10,000 yuan.Later, the manager said that there were no more cars and production had been stopped.During the multi-day negotiation process, the 4S store gave different statements every day and the responses were inconsistent. "

According to the report, consumers in Chongqing, Zhengzhou, Shenzhen, Suzhou, Dongguan and other places have disclosed this matter to reporters. Based on the contents of consumers' revelations, BMW 4S stores in many places across the country have refused to deliver on a large scale.The models are mainly concentrated in the i3, ix3, and 3 series modelsMost consumers ordered cars in late May or June, and when they picked up the cars in July, most of them were asked to pay a temporary 30,000 yuan increase in the price.

According to previous reports by IT Home, there were reports that due to price wars, stores suffered serious losses. BMW will reduce sales volume to stabilize prices and ease store operating pressure starting from July.

In response to rumors that BMW China will withdraw from the price war, BMW China said that in the second half of the year, BMW will focus on business quality in the Chinese market and support dealers to make steady progress.

IT Home noted that the previous price war did not seem to bring sales growth to brands such as BMW. BMW Group sold 375,900 new BMW and MINI cars in China in the first half of 2024.A year-on-year decrease of 4.2%; In the second quarter of this year, sales in China reached 188,500 units.A year-on-year decrease of 4.7%。