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toyota's pure electric suv plan postponed for one year, launching pure electric large suv in 2026

2024-10-07

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nikkei reports that toyota plans to postpone its electric vehicle production schedule in the united states by one year. toyota originally planned to produce a large three-row electric suv at its kentucky plant in the united states in 2025. however, due to design changes and the prospects of the electric vehicle card market, it was postponed to 2026.

nikkei reports that the apparent production delay is due to changes in the electric suv's design. toyota spokesman scott barkin mentioned: "the first vehicle planned for the kentucky plant is a three-row electric suv. in the body style that americans want, there is almost no such product on the market currently."

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in february, toyota said it would invest $1.3 billion in the kentucky plant to build assembly lines for vehicles and battery packs. battery cells will be produced at toyota's north carolina plant, which is expected to be completed in 2025.

only electric vehicles produced in north america can qualify for the $7,500 incentive from the u.s. federal government. this is the biggest reason why global automakers must build electric vehicles in the united states. evs sold on a lease basis are not made in the united states and can receive electric vehicle subsidies.

experts predict that toyota may delay production due to changes in vehicle design, but the decline in global electric vehicle sales has also had a considerable impact. entering this year, growth in electric vehicle sales has slowed in parts of europe and the united states.

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sales of electric vehicles are still increasing, but not at the same surge as in the past. under this trend, global automakers including general motors, ford, volvo, and mercedes-benz have reconsidered their launch strategies for electric vehicles and postponed their schedules.

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toyota is also reprioritizing new cars. first, the 2026 electric vehicle production target was reduced. it also abandoned plans to produce lexus evs in north america by 2029. already developing electric vehicles more carefully than some global rivals. toyota also contends that its advantage hybrid is a more practical alternative for reducing carbon emissions in the short term.

toyota currently sells only two electric vehicles in the united states, but as many as 30 hybrid vehicles. despite this, there are still plans to launch 5-7 new electric vehicles in the united states in the next two years.