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our reporter yang rangchen shi yingjingshanghai report

(zhu jiangming, chairman of leappa motors, once said that what leapao wants to “volume” more is user value. interviewee/picture)

the "dark horse" zero running is accelerating.

on october 1, leapmotor announced its latest delivery data: with its strong product strength and steady development strategy, leapmotor delivered 33,767 vehicles in september 2024, setting a new record high and a year-on-year growth of over 113%; before this year a total of 172,861 vehicles were delivered in the third quarter, a year-on-year increase of over 94%, ranking among the top three new car-making forces.。

a reporter from "china business news" noticed that zhu jiangming, chairman of leapao motors, posted on wechat moments late at night on october 1 and wrote: "today, leapao's stores were overwhelmed with orders, with orders exceeding 3,000 units in a single day, achieving a milestone of a good start to october, with a record high number of orders received in a single day! ”

at the same time, during the 32nd week (august 5th - august 11th) to the 39th week (september 23rd - september 29th) of this year, leopao has also been a new force brand in the chinese automobile market for 8 consecutive weeks. ranked among the top three in terms of sales, it continues to consolidate the top three new pattern of "li wen ling" reshaped by ling pao.

it is worth noting that leopao’s newly launched flagship model c16 is equipped with the industry-leading “clover” central integrated electronic and electrical architecture, a high-end driving assistance system with orin-x+ lidar hardware, and the entire series comes standard with qualcomm sa8295p flagship smart cabin chips, etc., truly realize "software-defined cars".

the reporter noticed that in addition to the technical support of new products, leapmotor is also accelerating its overseas expansion thanks to its cooperation with stellantis group. recently, models such as leapmo c10 and t03 have been launched in europe.

zhu jiangming, founder, chairman and ceo of leapmotorzeng once said that in the end, cars must be durable consumer goods and transportation tools. “it may be more advantageous to use cars as transportation tools in this industry. the brand positioning of leapmotor is to provide users with higher configurations, better quality, and better performance.” inexpensive product”.

technology-based enterprises create efficient and agile r&d teams

the “biggest contributor” behind achieving impressive sales results is leapmotor’s “nine years of continuous self-development” of technology.

it is understood that leap3.0 currently covers a self-developed global vehicle architecture with a high generalization rate of 88%, and the industry's first four-domain integrated electronic and electrical architecture "four-leaf clover" central integration six smart electric core technologies, including the new electronic and electrical architecture and the industry's first nac city full-scenario traffic technology that does not require the construction of a city.

"technology is valuable only when it is used in cars. technology is not used to show off skills, but to serve real needs." at the technology conference held at the beginning of this year, leapmotor disclosed its technical values ​​for the first time.

it is worth noting thatas one of the few car companies in the industry that insists on self-research in all areas, leapmocarsince its establishment, he has been the leader in self-developed six core technology modules in the whole field.did not happenchange。at the same time, benefiting from the strong support of the original technology accumulationas well aszero runcara strategic grasp of the general direction,companynot only has it achieved a high r&d cost-effectiveness ratio, but it has also created an extremely efficient and agile smart electric technology r&d team that is rare in the industry.

especially last yearthe c-series layout has been extended since march, and we can see the foresight of zero run. the surge in sales is not luck, but industry insight and strategic vision. onlypassover the course of more than a year, leopao has gradually broken away from the dominance of ideal in the extended-range market, and evolved into a world where leopao, ideal and wenjie are divided into three parts.

the monthly delivery volume went from breaking 20,000 units to breaking 30,000 units in less than 3 months. it quickly became the third new car-making force with monthly sales exceeding 30,000 units and joined the "30,000-unit club." ". according to market analysis, leapmotor is known as the "hexagonal warrior" in the mainstream new energy range due to its excellent comprehensive performance. the continuous delivery volume in august and september exceeded 30,000 vehicles, which further proves that the concept of "choose a car based on zero running, a new reference for value" is deeply rooted in the hearts of the people and has become the preferred brand in the minds of consumers.

more and more car companies are beginning to enter the hinterland of the 150,000-level market, and new powerful brands include nio’s sub-brands letao andxiaopeng has entered this market one after another. according to industry insiders, leapao's forward-looking layout has seized the market opportunity, accumulated a strong user base and reputation, and has rooted the image of "good but not expensive" in the hearts of users.

platform b will be unveiled at the paris motor show to accelerate globalization

in addition to accelerating the research and development of smart technology, leapmotor is currently expanding its sales network and overseas markets.

according to relevant information of leapao auto, with the official opening of the lhasa store on august 18, leapao has achieved full coverage in mainland china.as of september 30, leapao had a total of 672 stores, including 183 leapao centers, 310 experience centers and 179 service centers."in order to better improve service quality and efficiency, leapao has implemented a 1+n model, which is a regional center with 4s service functions that supports multiple supermarkets or city showrooms in the region." leapao auto said.

in addition to the domestic market, leapmotor is also accelerating its efforts in overseas markets. on september 24, leapao c10 and t03 were officially launched in europe, marking the official debut of leapao international in europe. it is understood that in october 2023, leapmotor and stellantis group reached a global strategic partnership. stellantis group and leapmotor established the leapao international joint venture with a share ratio of 51%:49%. relying on stellantis group’s strong presence in the global market the layout will increase the sales of leapmotor brand in other regions around the world except greater china.

on october 14 this year, leapmotor will release the first global model of the new b platform at the 2024 paris auto show. "the b platform is an important part of leapmotor's global strategy. it will be a disruptor in the compact new energy market, bringing the intelligence, personalization and quality of compact models to a new level." said leapmotor. .

according to industry insiders,leapmo international's electric vehicle products are considered to complement stellantis group's current technology and its iconic brand product lineup, and will bring more cost-effective travel solutions to global customers.

"with the distribution channels of stellantis group, leapmo international plans to increase its global sales outlets to 350 in the fourth quarter. in addition, leapmo international also plans to release at least one model every year in the next three years. by the end of this year, the number of sales outlets involved the european market includes belgium, france, germany, greece, italy, luxembourg, malta, the netherlands, portugal, romania, spain, switzerland and the united kingdom. "leapmotor said that all the above-mentioned markets can benefit from stellantis group's global sales network. professional brand management support.

according to industry insiders, the cooperation between stellantis group and leapmotor can make it more convenient for leapmotor to go overseas. thanks to stellantis group’s overseas resources and experience, leapao products provide a convenient, economical and customer-centered experience, allowing more many overseas usershavethe latest smart electric cars. "the company's upcoming b-platform global models will be equipped with the latest leap3.5 technology architecture, focusing on providing top-level intelligent new energy products for young people around the world." leapmotor said that the b-platform will launch multiple models in 2025 models to meet the needs of different consumer groups for personalized and intelligent models.

at the same time, analysts said that with the support of overseas expansion, leapmotor is expected to become the next new car manufacturer to achieve profitability. leopao has built a new and unique development model in the industry - continue to rely on the chinese market to expand new business growth points, achieve breakthroughs in overseas vehicle sales and the external supply of core components of three electric vehicles, and accelerate the promotion of leopao move towards the goal of positive net profit.

in zhu jiangming’s view, in the current automobile market, what leapmotor wants to “volume” is user value. "the company cares more about users' experience with leapmoon products. many users now think that leapmotor's cars are 'good-looking, easy to drive, and easy to save money.' this is exactly what we want users to perceive. in my opinion, users' reputation far more important than the title of 'volume king'."

"leapmotor is the 'turtle' among the new car-making forces. we hope to make steady progress and make a little progress every year. the company will not be aggressive or exaggerated in technology, and strive to reach the level of the world's first-class car companies." zhu jiangming further said.

(editor: shi yingjing review: tong haihua proofreader: zhang guogang)