golden week observation | during the national day holiday, the price of liquor for guangzhou consumers rose slightly! enthusiasm for buying wine has increased!
2024-10-02
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"although we sell all kinds of wine in our stores, the most popular one is liquor. last year during the national day holiday, liquor consumption was mainly in the 300-400 yuan price range. this year, during the national day holiday, the price in this range increased slightly, focusing on 500-800 yuan. time." ms. chen, the store manager of the 1919 liquor direct supply tianhe store, told reporters. on october 2, the second day of the national day holiday, reporters visited liquor stores and supermarkets in the city and found that relatively many consumers went to the stores to buy drinks before meals. "there are many dinner parties during the national day holiday, and the overall alcohol consumption has increased slightly. it is obvious that consumers are more enthusiastic about buying alcohol." according to store staff, more consumers choose to purchase alcohol online for convenience and speed.
sales increased by 10% to 14% year-on-year
"the stocks i bought have gone up, and i am in a good mood. today, an old friend came to guangzhou. i invited him to have a meal and have a few drinks. we like the sauce-flavored type, and we will drink this for lunch." mr. chen, a consumer, said in "1919 wine" i bought a bottle of qinghua lang at the tianhe store of "class direct supply", with a unit price of 999 yuan.
store manager ms. chen said that throughout the day, consumers who buy wine offline generally choose to buy wine before meals, and relatively more before dinner. before he finished speaking, an online order was received in the background. "there are a lot more home delivery orders during the holidays. there were 30 orders yesterday, 10% more than last year's national day. for large orders, we will arrange errands for delivery. some customers buy a box at a time, such as yesterday, i sold a box of fenjiu for 20 yuan and delivered it directly to the restaurant where the customers were eating. "ms. chen told reporters that the sales on the first day of the national day holiday increased by 10% to 14% year-on-year, and the store traffic increased by 10% year-on-year. %. compared with the gift-giving nature of liquor during the mid-autumn festival, the consumption scenario of liquor during the national day holiday is more for self-drinking. she said that judging from the store sales yesterday and today, wuliangye badai puwu, fenjiu 20, and dumu 20 are the better-selling items. in contrast, the sales volume of kweichow moutai has decreased. she said the reason is that moutai has stronger gift-giving attributes and is less suitable for the national day holiday scene.
the reporter found that some merchants took advantage of the good market to slightly increase the price of popular liquor. a clerk at another liquor chain store in tianhe told reporters that the store's 1,988-yuan wine originally sold for 490 yuan per bottle. it started to rise slightly yesterday and is currently selling for 520 yuan per bottle, an increase of 30 yuan per bottle. “the number of drinks consumed at national day dinner parties has increased, and purchasing power has increased. stores will adjust the prices of hot-selling items.”
sales of beer, more popular among young consumers, rise during national day
"i prefer to drink white beer, and my boyfriend likes beer with a slightly stronger taste. we ordered some today and also chose some new varieties that we haven't tried before. it's very comfortable to have some beer when barbecuing at home. "yu han, a post-90s girl from guangzhou, chose to rest at home for three days before the national day holiday. when placing an order for online shopping, she did not forget to buy some beer. there are many young consumers like yuhan who prefer beer.
liquor retailer mr. wu said that they will stock some beers such as craft beer or live yeast beer in their stores. judging from the national day holiday, active yeast beer sells better, even though 1 liter sells for 68 yuan, which is less than ordinary canned beer is nearly twice as expensive at more than 30 yuan per liter, but young people are willing to try it. "currently, the main consumers are young people. judging from the situation in our stores, relatively young wines such as fruit wine and beer are loved by young people." mr. wu said that compared with the mid-autumn festival, beer on the two days of the national day holiday sales also increased slightly.
mr. zhang, the person in charge of juntao liquor industry, also said that from a volume perspective, beer performed well during the national day holiday, with sales rising.
text/guangzhou daily new flower city reporter: zeng fanyingphoto/guangzhou daily new flower city reporter: zeng fanyingvideo/guangzhou daily new flower city reporter: zeng fanyingguangzhou daily new flower city editor: mai xiaoying
