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starting from 160,000 yuan! mazda ez-6 pre-sale: is the ceiling for joint venture new energy vehicles?

2024-09-29

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on september 28, the changan mazda ez-6 product value description and pre-sale press conference was officially held, and tramtong was invited to participate online.

the car offers two power versions: pure electric and extended range. the pure electric version is divided into three versions: pure electric 480 zhiyue version, pure electric 600 zhiya version, and pure electric 600 zhizun version; the extended range version is divided into extended range version. there are four versions of 130, extended range 200, extended range 200 zhiya edition, and extended range 200 zhizun edition. the pre-sale price is 160,000-200,000 yuan. you can also get many preferential rights by participating in the pre-sale.considering that car companies may have the idea of ​​​​surprising consumers, the actual starting price of this car is likely to be less than 160,000 yuan.

(source: changan mazda)

the mazda ez-6 adopts a family-style "soul movement" front face design. although it is a new energy vehicle, it maintains the design style of a fuel vehicle. it is paired with a 3d electroplated luminous logo, creating a strong sense of luxury. the side lines of the body are smooth and sporty. the black b-pillars are perfectly integrated with the side windows. with the addition of hidden door handles, frameless doors, hatchback tailgate, adaptive suspended electric tail wing and other designs, the overall coordination is high-quality and outstanding. it adds a sense of sportiness and also supports the sound function of a fuel tanker.

(source: changan mazda)

the car's length, width and height are 4921/1890/1485mm respectively, with a wheelbase of 2895mm. it has 963mm head space, 103mm knee space, 89mm foot space that exceeds similar products, and has a 497l large trunk. the pure electric version is also available 99l front trunk.

in terms of interior, the mazda ez-6 is based on a sense of technology and luxury. the entire series is equipped with nappa leather material, a two-spoke steering wheel, a 14.6-inch high-definition central control screen, an electronic pocket, a 10.1-inch digital instrument panel, and a driver and passenger steering wheel. zero-gravity/heated/ventilated/massage seats, 50w wireless air-cooling supercharging, 14 sony high-quality speakers and other configuration combinations are full of luxury. it is worth mentioning that mazda ez-6 retains a large number of physical switches to facilitate blind operation by users.

(source: changan mazda)

in terms of intelligence in the areas where non-traditional car companies have advantages, mazda also delivered high scores. the car is equipped with the e-zone intelligent cockpit platform, which supports four-tone voice interaction, full scene visibility and speaking, 11 cockpit modes, face recognition login, and the "silence" gesture towards the camera, the vehicle can turn off all sounds.

in terms of smart driving, which is indispensable for current mid-to-high-end models, mazda ez-6 claims to be equipped with the only smart driving system in the joint venture car field that is comparable to that of domestic cars. the system hardware includes 5 cameras, 5 millimeter wave radars, and 12 ultrasonic radars, and supports intelligent speed limit csl, intelligent lane centering lcc, traffic congestion intelligent car following tja, intelligent offset and avoidance ldc, and driver-triggered lane change udlc. function.

(source: changan mazda)

in addition, mazda ez-6 also supports five major parking assist functions and can identify 150+ parking spaces. it can not only help the driver in the car park, but also achieve remote parking through remote control parking and tracking reversing functions.

(source: changan mazda)

mazda ez-6 is based on the same epa pure electric platform as deep blue sl03, and the system’s electric drive efficiency, low-temperature performance and charging time have been significantly improved. the pure electric version offers two battery specifications of 56.1kwh and 68.8kwh, with a range of 480km and 600km respectively. it supports 3c fast charging technology and can charge the battery from 30% to 80% in 15 minutes. the pure electric version’s motor has a maximum power of 190kw and a maximum output torque of 320n·m.

the extended-range version is equipped with a 1.5l range extender. the battery capacity is divided into two specifications: 18.9kwh and 28.4kwh, corresponding to 130km and 200km pure electric cruising range respectively. the battery can be charged from 30% to 80% in 20 minutes, and the comprehensive battery life is the mileage can reach 1301 kilometers, and the measured fuel consumption is only 3.6l/100km. the maximum motor power of the extended-range model is 160kw, and the maximum output torque is also 320n·m.

(source: changan mazda)

in july and august this year, the penetration rate of domestic new energy vehicles exceeded 50%, marking that the industry has entered a new stage and competition will become more intense.compared with self-owned brand car companies, overseas car companies generally transition to new energy more slowly, which has also affected the launch pace and product sales of joint venture new energy vehicles.

at this press conference, changan mazda repeatedly mentioned that mazda ez-6 is the only joint venture car with the same configurations and functions as domestically produced cars, revealing the anxiety and tension of the joint venture brand. on this occasion, mazda also needs more competitive products to achieve changan mazda's domestic annual sales target of 300,000 vehicles.

(source: changan mazda)

mazda ez-6 is the product of in-depth cooperation between changan and mazda. judging from the product configuration and pre-sale price, the car is equipped with zero-gravity seats, smart driving and other functions, which are in line with the current needs of domestic consumers, and the pricing is also relatively affordable, the cooperation between the two car companies has the effect of "1+1>2".

(source: changan mazda)

mazda's ez-6 has pointed out the direction for other joint venture car companies. they may wish to deepen cooperation with chinese car companies and use the new energy technology and marketing experience accumulated by chinese car companies to design new energy models that better meet the needs of domestic consumers.