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what new plans does ledao show behind the launch of the first model?

2024-09-26

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on september 19, the first model of nio's new brand ledao, ledao l60, was launched. after the new car arrived at the store, it attracted the attention of many "family car-viewing groups".
"ledao l60 has two models. among them, the standard range is 60kwh and the price is 206,900 yuan; the long range is 85kwh and the price is 235,900 yuan; using the baas battery rental service, the price of l60 is as low as 149,900 yuan, and the lowest monthly battery rental fee is only 599 yuan." after weilai senior vice president and ledao automobile president ai tiecheng announced the price, applause and cheers continued at the scene.
on september 19, the first model of nio's new brand ledao, ledao l60, was launched. the new car is built on nio's 10 years of experience in car manufacturing, and offers 7 body colors and 4 interior colors. it supports a variety of personalized customization, and the body color, wheels, dual motors, and 85-degree batteries are all optional.
targeting the blue ocean of family cars
in the first weekend after the official launch of ledao l60, many consumers went to ledao offline stores in beijing, guangzhou, shenzhen and other places to view the car. the reporter learned that, unlike the sales scenarios of other brands in the past, the largest proportion of "family car viewing groups" such as "family of three" and "family of four" in ledao stores.
"this situation shows that ledao l60 is very attractive to family users, which is what we hope to see." when talking about this topic, ai tiecheng said that as ledao's first model, l60 adheres to the brand concept of "family happiness and good housekeeping", bringing greater experience value to family users with larger space, more reliable safety, and more advanced smart technology.
the reporter learned that ledao l60 has a long wheelbase of 2950mm, and takes advantage of the leading architecture and efficient three-electric technology, combined with the design proportion of long axis and short overhang, to create a freer and larger space. the effective leg and knee space in the second row reaches 160mm, and the effective head space in the second row reaches 1010mm.
in addition to the space advantage, the cabin of ledao l60 has taken a lot of effort from design, materials to configuration. among them, the special temperature control technology can effectively alleviate the hot feeling of the seats after being exposed to the sun; the hidden large-angle electric air outlets in the front row can deliver air at a high point, forming an "air blanket" above the head; the leading second-row b-pillar air outlets can achieve "no direct blowing", which is more friendly to the elderly and children.
at the press conference, which lasted more than two hours, ai tiecheng focused on introducing the intelligent configuration of ledao l60. "the new car uses nio's world-leading underlying technology for the next 10 years. it is the first to be equipped with nt.coconut ledao intelligent system, and the first to fully apply skyos, the industry's only vehicle-wide operating system, to achieve true vehicle intelligence." ai tiecheng added.
based on this, the ledao l60 city oasis ai smart cabin brings a rich car experience. the 17.2-inch 3k central control screen, rear screen and hud three-screen linkage create an immersive "sound, light and electricity" entertainment space. not only that, the ledao l60 series is equipped with osd ledao intelligent driving system as standard, and the high-speed city fast pilot assistance noa has a national coverage rate of 99.99%. the full-scenario pilot assistance noa has been delivered in 726 cities, covering 2,700 county-level administrative regions, and the parking success rate of smart parking is higher than 99%.
relevant statistics show that in the price range of 200,000-400,000 yuan, 83.85% of car buyers are married. it can be said that family cars have become the most important application scenario in china's automobile stock era.
in ai tiecheng's view, the most important foundation and bottom line for family cars is safety. to this end, ledao l60 was developed in accordance with the "china-europe double five-star safety standard". among them, the steel-aluminum hybrid double-cabin body, 2000mpa submarine-grade steel, 59 collision condition tests that exceed industry standards, and 45 active safety and intelligent assistance functions that are standard for the entire series provide users with full-scene and all-round safety protection.
in terms of battery safety, thanks to nio's powerful battery swap system, the battery of the ledao l60 has "lifelong medical insurance" - each battery swap is a "full body check", with 360-degree detection, accurate to 4 mm small scratches. in addition, the ledao l60 has exclusive tuning for family travel, and with the support of the xingyun shuxiang chassis, the comprehensive seismic isolation rate of the new car reaches 96%.
"the launch of ledao l60 will popularize nio's world-leading smart and electric technologies to the mainstream household market, and will benefit a wider range of people with its innovative battery swap model and vehicle-battery separation purchasing method. its arrival will reshape the value standard of 200,000-class household suvs," said ai tiecheng.
will become a booster for nio's overall development
when nio announced the launch of its second brand, ledao, some people expressed concerns such as "ledao may distract nio's attention", "is it worth exploring lower-priced markets", and "rolling out too quickly will affect profitability and car owner stickiness". now, with the launch of ledao l60, nio founder, chairman and ceo li bin has also responded to these questions.
"we can see that ledao auto shares nio power's 'rechargeable, replaceable and upgradeable' full-scenario energy replenishment service system. by the end of the year, its available battery swap stations will exceed 1,000, and users can experience the convenient energy replenishment of 3 minutes of fully automatic battery swapping when they pick up the car. at the same time, ledao's charging system has connected to more than 23,000 self-built supercharging piles and more than one million third-party charging piles, realizing battery swapping and charging in all counties." li bin introduced.
"some people may worry about issues such as 'ledao has taken over nio's charging spots' or 'there will be long queues when using nio's battery swap stations and charging piles in the future'. i can confidently guarantee that these issues will not occur." in li bin's view, nio's charging and swapping infrastructure is a "distributed thinking" - with more and more users, there are more and more battery swap stations.
li bin said that with the launch of ledao l60, the overall battery swap construction process of nio has not been delayed, but accelerated. "take the 'battery swap in every county' as an example. if there is no user support from ledao, this plan will be postponed for at least two years. it is difficult to support such a layout with only the user volume of nio."
li bin's confidence and assurance are not empty words. as early as august 15, the day when the first mass-produced car of ledao l60 rolled off the assembly line, xia qinghua, head of ledao's user and service operations, drove the ledao l60 and started a live broadcast test that lasted 36 days and covered a total of 20,000 kilometers.
during the long-distance driving of more than one month, xia qinghua's team not only experienced the convenience of high-speed noa in zhejiang, jiangsu, henan and other provinces, but also went deep into xinjiang, tibet and other places to test the quality of ledao l60 and the reliability of the battery swap mode.
in fact, the launch of ledao l60 will also accelerate the pace of nio's overall overseas expansion. li bin revealed that compared with the nio brand, the potential market of ledao and firefly (nio's third brand) will be wider. the cost of ledao and firefly is lower than that of nio. next, nio will rely on these two brands to enter the overseas market. southeast asia may be the first stop for ledao and firefly.
"today, 'made in china' is making a leap towards 'created in china'. the rise of chinese technology powerhouses such as byd, xiaomi and ledao is driving the sustainable development of new quality productivity." li bin told reporters, "l60 is the first to introduce seven world-leading technologies in a family car. it will use technological innovation to meet people's pursuit of a better life."
china youth daily and china youth network reporter zhang zhenqi source: china youth daily
source: china youth daily travel weekly
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