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cailianshe news, september 24 (reporter wu weiling)guoquan (2517.hk) is looking for new customers through home-prepared meals and expanding its stores further into farmers' markets.

yang mingchao, founder and chairman of guoquan, said in an exclusive interview with cailianshe reporter during the 2024 sullivan new investment conference that pre-prepared meals can solve the pain point of "trouble" in cooking at home; and the reason for choosing farmers' markets is that "china has more than 600,000 administrative villages, more than 40,000 townships, and more than 2,000 counties, where 80% of the population is located. they are exactly the demanders and consumers of our global high-quality protein ingredients."

yang mingchao said that in order to achieve controllable quality and affordable food, the construction of supply chains such as food factories, cold chain logistics, and information systems will be the focus in the future.

(photo provided by yang mingchao, founder and chairman of guoquan)

betting on pre-prepared meals

"home dining is a part of chinese family culture, but young people face a series of problems when cooking at home, such as lack of time, inability to cook, and the trouble of cooking. for example, for fried foods, you can buy them at the store and eat them right away, saving the trouble of buying, washing, cutting, matching, and seasoning. this is the value of farmers' markets," said yang mingchao.