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interviews with experts

on september 10, the 2024 china advertising forum and ctr insight trend release was held in beijing. this forum, with the theme of "co-operation, new quality productivity", reflects that china's advertising industry has actively responded to the call of the party central committee and firmly grasped the main theme of high-quality development in the new era, and highlights the trend of new quality productivity driving the high-quality development of the advertising industry. it also shows the position and pattern of the china advertising forum in paying attention to industry hot spots and insight into development trends.

at the forum, liang zhixiang, vice president of the china advertising association and senior vice president of baidu group, delivered a keynote speech entitled "big models drive new changes in marketing", in which he discussed in depth how big model technology can lead profound changes in the marketing field and shared baidu's innovative practices in this field.

liang zhixiang first reviewed the development of the advertising and marketing industry, emphasizing the importance of market insight and trend grasp by advertisers. he pointed out that although the advertising industry has extremely high requirements for talents, how to liberate advertisers and free them from the heavy data analysis and content creation has long been an unresolved problem. he believes that "in the internet+ era, the problems of algorithms, data and computing power have not been solved, but in the ai+ era, the emergence of big model technology has brought a new revolution to the marketing field."