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in successfully creatingask the worldafter the brand, huawei's influence in the domestic automotive field has been further enhanced. although huawei has always advertised that it does not make cars, it can be seen from the words and deeds of huawei's yu chengdong that huawei attaches great importance to the automotive industry.

hongmeng intelligent driving, which can be seen as huawei’s overall plan in the automotive industry.

as another new brand after wenjie and zhijie, it is jointly developed by huawei andbaicthe jointly built xiangjie also launched a new car this year. this car was launched on august 6.enjoy s9。

this car is positioned as a medium-to-large pure electric sedan, with a price range of 399,800 to 449,800 yuan.mercedes-benz s-class、bmw 7 seriesas well asaudi a8lthese luxury brands have million-dollar luxury cars. but in fact, the real rival of xiangjie s9 is actually a lower levelmercedes-benz e-class、bmw 5 seriesandaudi a6l。

to go further, the xingjie s9 aims to "steal food from the tiger's mouth" in the domestic mid-to-large luxury car market from the above three german luxury cars.

because for a long time, in the domestic mid-to-large luxury car market, mercedes-benz e-class, bmw 5 series and audi a6l have firmly occupied the top three sales positions.

some people may say that byd han and xiaomi su7 have surpassed mercedes-benz e-class, bmw 5 series and audi a6l in sales, but if you study it carefully, you will find that both byd han and xiaomi su7 are indeed positioned as medium-to-large sedans, but their official guide prices are obviously not at the same level as mercedes-benz e-class, bmw 5 series and audi a6l.

the xiangjie s9 is different. its official guide price is very close to that of the mercedes-benz e-class, bmw 5 series and audi a6l. in the opinion of chekuaiping, the xiangjie s9 is the real rival of the mercedes-benz e-class, bmw 5 series and audi a6l.

unfortunately, in the first month of the launch of the xiangjie s9, the specific sales volume of the xiangjie s9 in august could not be found from official channels, probably because the new car was delivered at the end of august.

the latest sales information about xiangjie s9 should be at the hongmeng intelligent driving new product launch conference on august 26, when yu chengdong announced that the large-scale sales volume exceeded 8,000 units in 20 days after its launch.

although this order volume is not bad, objectively speaking, with the support of huawei's halo, the performance of enjoy s9 can only be said to be average. compare it with the order volume of the ask m9 next door, and you will know the difference.

in addition, with the launch of the denza z9gt in september, the pressure faced by the enjoy s9 may be even greater. compared with the enjoy s9, the denza z9gt has a stronger brand power, and its product power is much higher than that of the enjoy s9 at the same price. due to limited space, i will not elaborate on this. interested friends can search for information and make a comparison by themselves.

in the opinion of chekuaiping, if the xingjie s9 wants to catch up with or surpass the three german luxury cars, mercedes-benz e-class, bmw 5 series and audi a6l in sales, the monthly sales must conservatively reach at least 10,000 units.

judging from the overall performance of the current domestic mid-to-large sedan market, it is actually very difficult for domestic sedans with a starting price of nearly 400,000 yuan to break through the 10,000-unit monthly sales mark.

in addition, i don’t know how true the weekly sales trend chart of enjoy s9 that was circulated online recently is. if it is accurate, it is roughly certain that it will be difficult for enjoy s9 to replicate the success of ask m9.

even if it succeeds, we may have to wait until the extended-range version is launched next year.

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