why is “scenario” the key to making ai accessible to ordinary people?
2024-09-22
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china news service, beijing, september 21 (reporter xia bin) from the "blossoming" of big models in all walks of life last year, to the clear proposal to launch the "artificial intelligence +" action in the government work report at this year's national people's congress, ai is regarded as an important driving force leading a new round of scientific and technological revolution and industrial transformation, and is profoundly changing people's production, life and learning methods.
judging from the actions of local governments, creating a highland of artificial intelligence application scenarios has become a top priority for the development of the ai industry in various places. according to incomplete statistics, as of september 18, suzhou, shenzhen, hangzhou, zhengzhou and many other places have issued new policies or new measures around the layout of the artificial intelligence industry this year, and many of them have made the expansion of application scenarios a key content.
in other words, to embrace ai, "scenarios" are indispensable. "artificial intelligence is reshaping business models and lifestyles at an unprecedented speed. among them, algorithms are intelligence, computing power is physical strength, and data is blood. however, the key to making ai truly accessible to ordinary people lies in its deep integration with specific scenarios," said peng xinyu, vice president of alibaba group and ceo of lingyang intelligent technology, at the 2024 yunqi conference.
peng xinyu, vice president of alibaba group and ceo of lingyang intelligent technology, delivered a speech at the 2024 yunqi conference. photo provided by the organizer.
in his opinion, all enterprises should start with scenario deconstruction and business reconstruction when investing in ai. only in this way can ai be truly integrated into the business and promote innovation and development in thousands of industries.
regarding the importance of scenarios, tao qing, director of the operation monitoring and coordination bureau of the ministry of industry and information technology of china, previously mentioned at a press conference that scenario applications should be used as a driving force in the process of promoting the intelligent transformation of the manufacturing industry and empowering the industrial manufacturing system at a high level.
gu yue, vice president of schneider electric and head of marketing for china and east asia, also believes that ai can only truly realize its multiple values with the support of "scenarios".
it should be noted that ai is essentially a technology and a tool. only by deeply integrating into scenarios and businesses can enterprises promote innovation and development in digital transformation and truly transform it into productivity.
peng xinyu believes that in today's complex world where business and technology are intertwined, scenarios have become a bridge connecting the two and are the key to innovation and competitiveness. from offline business to the internet and then to the mobile internet era, every technological innovation has brought new business models and consumer experiences. behind these changes are the results of deep insights into scenarios and innovative applications, especially in the ai era.
chen xiaohua, director of the blockchain and data elements professional committee of the china mobile communications association, said that the expansion of application scenarios is actually the continuous penetration of ai technology into all walks of life, and the integration of artificial intelligence with various specific scenarios such as production and services.
taking the financial sector as an example, it is particularly important to target scenarios. the "entering the model confrontation era - 2023 commercial bank risk control trend research report" shows that with the rise of ai big model technology, more than 80% of the surveyed banks are highly optimistic about the combination of ai big models and risk control scenarios.
so, what should enterprises do when practicing "ai+"? peng xinyu proposed a product intelligence strategy model of "(algorithm + computing power + data) x scenario".
specifically, the implementation of ai in enterprises is divided into two main steps. the first step is scenario deconstruction, that is, determining in which scenarios ai can be used to solve pain points. the second step is business reconstruction, that is, effectively integrating ai capabilities into specific scenarios.
in the marketing field, in traditional promotional activities, companies often face three major challenges: difficulty in understanding target users, difficulty in preparing promotional ideas, and difficulty in finding the right communication opportunity. now, through the new generation of "data + ai" intelligent marketing growth platform lingyang quick audience, companies can automatically collect and analyze target population portraits, reducing the time to generate insight reports by 50%.
the smart marketing assistant allows the marketing team to generate more than 10 marketing posters in 3 minutes with one click, greatly improving creative efficiency. creative production no longer needs to wait for scheduling. at the same time, the smart timing reach technology optimizes communication timing and channels through intelligent analysis, increasing the reach visibility rate to 90%.
applying the above solution, byd's high-end brand denza has successfully built a digital marketing platform, realizing the integration of data, systems, and businesses. by using ai technology, through real-time data monitoring and multi-dimensional dynamic analysis, it can quickly respond to market changes and provide real-time data support for marketing decisions, effectively improving the efficiency of inviting potential customers by 80% and the appointment rate for test drives by 21.9%.
it can be seen that making full use of artificial intelligence to explore industry trends and business opportunities in core scenarios such as analysis, marketing, and customer service is becoming an important business growth engine for enterprises and will also add new momentum to the economic transformation process. (end)
