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xiaopeng p7 real-life photos leaked in advance, media that took the photos should pay 500,000 yuan in compensation? official response is here

2024-09-21

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this isn’t the first time i’ve seen related media reports.preemptive exposure of new carsyes, this time the protagonist isxiaopengP7+according to the information currently circulating on the internet, we need to wait at least untilit will be officially launched in the fourth quarter, now the real shot has been exposed in advance before october.xiaopeng motors’ legal department also officially responded, please see below for details.



exterior and interior real shots exposed


morning of september 19, a post aboutxiaopeng p7+real videoit spread on some platforms, although the subsequent authorsfastdeletedhowever, it is still used by manynetizens took screenshotsin this part of the screenshots, we can also see the xiaopeng p7+real shots of the exterior and interior as well as some basic informationi won’t go into details here, you can just look at the picture to understand.






in fact, on the same day,xiaopeng also released a set of official spy photosi don’t know if this is because they want to overshadow the popularity of this set of real photos, but compared with the real photos above, they are obviously much “inferior”. at the same time, we also found that in terms of some basic information and appearance pictures, the previousin fact, it was exposed in the ministry of industry and information technology’s report










xiaopeng legal department officially responded


the ministry of industry and information technology is the ministry of industry and information technology, and the media individuals are the media individuals. if the real shot is exposed in advance, then xiaopeng must also respond.@xiaopeng motors responded on its legal department accountthe content roughly said that it violated the "confidentiality agreement".the media will be held legally responsible in accordance with the provisions of the confidentiality agreement and legal provisions.


whether there is really compensation and how it was resolved privately, i think only the parties involved and xiaopeng officials know, and this is also a matter between the two. however, according to many media colleagues who also participated in the actual shooting,the compensation amount agreed in the confidentiality agreement of xiaopeng p7+ is 500,000 yuan. what is the concept of 500,000 yuan?in fact, it is considered less in the confidentiality agreement.





the “lowest” nda price?


according to the disclosure of the media colleagues, the non-disclosure agreement of xiaopeng p7+ stipulates that the breach of contract amount is 500,000 yuan. is this price high or low in the non-disclosure agreements of new cars? for example, we previously filmedxiaopeng mona m03, the breach of contract amount of its confidentiality agreement has reached1 million yuan, if the positioning is lower, the amount will be higher?



let me give you another example and let’s take a look at the common breach of confidentiality agreements for new cars.ideal car model, liquidated damages for confidentiality agreement10 million yuanlynk & co z10, liquidated damages for confidentiality agreement5 million yuanzeekr009 glory, liquidated damages for confidentiality agreement10 million yuanzhiji l6, liquidated damages for confidentiality agreement5 million yuanbyd z9 gt, liquidated damages for confidentiality agreement5 million yuani don’t know why xiaopeng set the price of p7+ so low.





(lynk & co z10 confidentiality agreement)






(zhiji l6 confidentiality agreement)





xiaomi's former 3 million yuan


going back in time, there are actually many cases where the media violated confidentiality agreements. take this year for example.xiaomi su7there have been 3 such cases.it is reported that xiaomi su7the amount of breach of confidentiality agreement is rmb 3 million, 3 cases, that is, 12 million yuan, and the relevant employees were fired by the corresponding companies at that time. it is unknown whether they were compensated or not.




tengzhong executives denounced the sneak attack


let’s look back at the tengzhong. on july 4 this year, zhao changjiang, general manager of the tengzhong sales division,the interior of the z9 gt was leaked in advance and a post was published to complainthe millions of liquidated damages mentioned in the article,to be more specific, it is 5 million yuanalthough it also stated that it reserves the right to hold relevant personnel accountable, it remains to be seen whether any real punishment will be imposed in the end.




has zeekr 7x also been affected?


finally, it happened recently,around september 1st, with media colleaguesissued an apology statement to zeekr, the content is generally in violation of the relevant provisions of the confidentiality agreement. judging from the time point,it is likely to be related content of zeekr 7xthe exact amount of the breach was not disclosed, but incidents like this should serve as a wake-up call.



final thoughts


whether the employee was negligent in remembering the wrong time, or really wanted to rush to catch the traffic, in the face of the confidentiality agreement,all media colleagues should abide by the rules and have professional ethics.i also believe that in the face of confidentiality agreements,no one wants to pay the penalty to earn traffic.in addition, media daywhen photographing multiple vehicles, it is also very likely that confidentiality will be lost.timeget confused.under this premise,it is very important to carefully control the release time of the content