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recently,the maotai rabbit year zodiac wine sold in the "three sheep" live broadcast room is embroiled in a controversy over its authenticitya video blogger said that out of 460 bottles of maotai produced in the year of the rabbit, 154 bottles did not meet the characteristics of genuine products, all of which were sent for inspection by consumers who placed orders in the "three sheep" live broadcast room.

how to identify the authenticity of the products involved in this incident? as a well-known liquor brand with high attention, how does moutai provide identification services? sichuan news reporter contacted and interviewed relevant parties on this matter.

moutai responded: non-cooperative relationship

at noon on september 20, a reporter from chuanguan news called the guizhou moutai anti-counterfeiting and rights protection office to learn about the relevant situation. the office staff said that according to relevant regulations, the department has no right to respond to the authenticity of the moutai sold in the "three sheep" live broadcast room, and needs to contact the relevant department. the staff also said that the company has overseas staff to provide product identification services for consumers, which are generally scheduled on saturdays and postponed on holidays.

the department in charge of media contact at moutai responded:there is no cooperative relationship between moutai and "three sheep", so it is not convenient to respond to matters involving counterfeiting; at the same time, consumers are reminded to choose good channels when purchasing wine.

according to sources,the channels through which “three sheep” obtains goods are questionable, and there is a high probability that the authenticity of the goods cannot be guaranteed.

in response to this reply, some consumers expressed the hope that moutai would respond positively to prevent consumers from being deceived due to information errors, promptly announce formal purchasing channels, and do its utmost to assist consumers who have already purchased the wine in identifying the authenticity.

tips: how to identify genuine maotai

the authenticity of moutai has always been a concern for consumers. with the exposure of the suspected live broadcast of selling fakes in the live broadcast room of "three sheep", the popularity of this topic has increased again. to find out the truth, the reporter randomly called moutai's self-operated stores in sichuan, chongqing, jiangsu, zhejiang and other places as an ordinary consumer to inquire about the authenticity of moutai sold by "three sheep" and moutai purchased from other channels. he was told that the stores could not provide authentication services at any time and needed to call the 400 customer hotline to make an appointment.

guizhou moutai 400 customer service staff informed that,consumers who request an appraisal must first make an appointment with their real name and then wait for the scheduling notification. on the day of the appraisal, the person who made the appointment will go to the designated store with his or her id card and a text message confirming the successful appointment. the total number of moutai bottles appraised each time shall not exceed 6 bottles. the appraisal results will be subject to the "verbal notification" of the staff of the relevant departments on site, and no written conclusion will be provided at present.

some consumers said that such service process is "not convenient enough". in this regard, senior people in the field of wine circulation said that most first-line famous wines adopt similar time-based appointment services, because when relevant companies carry out such services, they often have to add collaborative services from other departments. companies consider efficiency integration from multiple angles and provide personal services to consumers on weekends. most of them require appointments, but each company has different regulations on the details.