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guangming online commentator:recently, the "hong kong meicheng mooncakes" promoted and sold by the well-known internet celebrity "crazy little yang" (zhang qingyang) in the live broadcast room caused a lot of controversy. although the sales volume exceeded 50 million yuan, it was revealed that there was no store in hong kong, and the origin information was guangzhou and foshan. on september 17, the market supervision and administration bureau of hefei high-tech zone, anhui province, issued a situation report, saying that it had filed a case against three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors in live broadcast sales.

the arrival of this day is not surprising at all. you know, before this, the public opinion controversy surrounding "meicheng mooncakes" has been fermenting for many days. for head anchors like "crazy little brother yang", facing controversy and hoping to "cool down" naturally by other means may succeed once, but it is obviously impossible to succeed every time. the relevant departments intervened in the investigation in a timely manner and gave an authoritative conclusion in accordance with the law and regulations. this is the only right way for both public and private, and it is also in line with the operating rules of the market economy. of course, judging from the current situation, what the "three sheep" need to clarify is probably not just the issue of mooncakes. a series of issues such as "the disappearance of the female anchor" and "fake moutai" should have a serious conclusion.

objectively speaking, no company can guarantee that there will be no problems, but if there are always problems and they repeatedly "step into the same river", this can more or less indicate that a company may indeed have a big problem. media searches have found that the "three sheep", which have grown rapidly in the past few years, have been caught up in public opinion many times: in september 2022, after the "three-no" hair dryer incident was exposed, xiao yangge only denied that he was promoting the hair dryer; in november 2022, the jinzheng wall-breaking machine and meat grinder promoted by xiao yangge were exposed to have false power ratings, and xiao yangge did not officially respond; this year's "3.15" evening party, "three sheep" was also involved in the low-quality preserved pork with preserved vegetables incident; in september, it was revealed that the "xian duo yu" company, the manufacturer of the fake original cut beef rolls that "crazy xiao yangge" had previously promoted, was fined 500,000 yuan...

therefore, it can be said to a large extent that it is not just a mooncake that pushed "three sheep" into the whirlpool of public opinion that "cannot be avoided". in other words, the "meicheng mooncake" incident was just a fuse that was ignited "accidentally". without it, there would be others... after all, the public's patience is limited. different from ordinary companies, companies like "three sheep" that rely on the number of personal fans of anchors to debut are mainly based on "popularity". data shows that due to related events, the "crazy little brother yang" video account has lost 2.18 million fans in the past 30 days. the change in the number of fans may best illustrate the change in the public's "attitude" towards this company. as the saying goes, the greater the traffic, the greater the backlash of traffic. if you don't respect this law, it's only a matter of time before you fall.

a leading company in an industry has been caught up in turmoil time and again, which is in stark contrast to its industry status and influence, and also provides a representative reference for us to observe the overall development level of an industry. in recent years, the live e-commerce economy has developed rapidly, but as many leading anchors have been repeatedly involved in controversy, the scale of this industry may be large enough, but its development level and health may not be as high as imagined. today, the "three sheep" once again reminds all parties to face the uncertainty and bubbles in this industry.

of course, we cannot elevate the performance of some leading companies to a denial of the entire industry. however, when leading companies fail to play the positive exemplary role they should, this more or less shows that the evaluation standards of this industry need to be optimized. for example, the number of fans may represent popularity, but popularity is not enough to endorse quality, and there is no privilege to be exempt from quality supervision. how to improve the development quality of this industry, especially to match the perfection of the supervision system with the actual influence of the company, and not let companies always seek to expand the low-standard "bonus" of the industry, is still a major problem that the entire industry cannot avoid.

in this sense, the investigation of the "three sheep" is not only a company problem, but also an industry event. there is no need to make a "presumption of guilt" before the results of the investigation come out. however, the leading companies in an industry are always plagued by negative rumors, which reflects that the industry ecology is really not normal. in any case, respecting consumers and abiding by laws and regulations are the most basic requirements. no matter how large the industry is or how popular it is, there are no exceptions.