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on september 16, 2025, the independent designer brand zifei wang·wang zifei's 2025 spring/summer collection launch show "endless river" was grandly unveiled at the waldorf hilton hotel in london. zifei wang was shortlisted for the official schedule of london fashion week, which coincided with the 10th anniversary of the brand's establishment by its founder and creative director wang zifei. she took the folk cultural elements of tianjin haihe river and its surrounding areas as inspiration, deeply explored the healing effect of folk art innovation on industrialized cities, and staged a cultural fusion journey where international creative fashion collided with oriental classical elements.

tianjin has the haihe river, and london has the thames river. the theme of this fashion show, "endless rivers", also metaphorically represents the subtle connection between the two cities in the fields of history, architecture, and culture - "haihe river meets thames": revealing the profound connotation of the cooperation between wang zifei's london fashion show and tianjin culture and tourism in international cultural exchanges.

this season, zifei wang deeply explores the local folk traditional culture of tianjin and innovates and integrates it, gradually showing tianjin's unique cultural temperament that has lasted for a long time, and showing tianjin's multiple city styles from multiple angles to the world - the fusion of east and west, the integration of ancient and modern, the coexistence of elegance and folk culture, and the mixed characteristics between the hustle and bustle and tranquility. it is worth mentioning that this time, wang zifei has joined forces with five fabric brands represented by qihong textile, seven jewelry brands represented by from 5 fangwu, and three footwear brands represented by chinchin. with the local elements of tianjin such as the yangliuqing new year painting museum, modern industrial ruins, and porcelain houses in and around tianjin haihe river as the source of inspiration, she tells the world the cultural memory unique to tianjin, and shows the characteristics of chinese civilization and innovative achievements represented by tianjin elements to the world to the greatest extent. .

the main visual of this show was created by ren zhe, a famous chinese sculptor, and zifei wang, who worked together to create a unique river intersection route and visual experience, presenting an immersive experience that is extremely oriental and cleverly integrated with london's ancient buildings, allowing the audience to feel the vast and continuous history and culture of the haihe river while watching the fashion. zifei wang once again used its unique fashion language to express its understanding and imagination of the ultimate proposition of mankind, opening the brand's international journey to the future.

in the three series of designs this season, designer wang zifei cleverly integrates western three-dimensional cutting and deconstruction techniques into traditional chinese tailoring methods. through abstract hand-painting and printing and dyeing, intangible cultural heritage xiangyunsha, fabric modification, collage and pleating techniques, she promotes contemporary innovation in chinese culture, promotes the development of national fashion, and demonstrates the unique charm of eastern wisdom and chinese aesthetics in an international language.

series 1: the healing power of moss

in the first series of "endless river", wang zifei was inspired by the collision between the tenaciously growing moss and industrial rust in tianjin's old industrial factories, showing the healing power of nature for industrial cities. in this season's show, contrasting moss green jackets were presented to the public with their unique sense of tranquility and power, and the deconstructed porcelain in the porcelain house was also presented in the form of moss green in fashion - moss, covering the mottled rust with its soft green, grows quietly and tenaciously in the industrial relics, symbolizing the tenacity of vitality and the continuation of hope, bringing new life and vitality to all old things. and the folk art around the haihe river nourishes the spiritual civilization of this city just like moss protects the earth.

wang zifei conducted an in-depth study of the form, texture and three-dimensional structure of moss, and transformed it into texture and abstract color expression in clothing design by combining traditional chinese tailoring with western three-dimensional tailoring. for example, she abstracted the cloud pattern of the figures in yangliuqing new year paintings and presented it on the fabric in a hand-painted way; in addition, she combined the traditional chinese stand-up collar and shawl elements in a three-dimensional way, and presented the deconstructed porcelain concept in the porcelain house in a three-dimensional form on the waist seal and sleeves, forming a unique cthulhu outfit. she combined the natural form of moss with the urban texture of tianjin, giving the clothing the meaning of healing and rebirth. this design is not only a visual expression of moss, but also a gentle repair of industrial scars. clothing is no longer just clothing here, and traditional art is brought into the lives of modern people in a brand new way.

·the second series: interweaving of ancient and modern literature and art

as designer wang zifei said in an interview before the show, exploring clothing culture is inseparable from respect for history and tradition. the second series of industrial rust red mixed with black, white and gray formed a mottled picture that is both nostalgic and futuristic, reminiscent of the remarkable history of the republic of china behind the industrial factory buildings and the art-deco style of the 1920s. li shutong, zhang ailing, qiu jin, lin huiyin and other literary masters, revolutionary martyrs and historical celebrities are closely related to tianjin. zhang ailing said: "clothes are a kind of language." a person's clothing is the externalization of his inner temperament and hides his spirit.

in zifei wang's works, we can see the reverence for tradition and the pursuit of innovation. among them, there is the reconstruction of the shape of qiu jin, a representative of early feminism. her tenacious and brave revolutionary temperament will be presented from the inside out in the neutral oriental shape, showing tianjin's active, novel and leading historical thoughts in a retro-futuristic way, and also showing the designer's discussion on gender mobility and reflection on the current society. in addition, we can also see lin huiyin's reconstruction of traditional literature and interpretation of the spirit of the times, just as zifei wang is good at interpreting the ancient chinese style with deconstructionist design.

this series combines the noble elegance of tianjin during the republic of china period with the current urban fireworks atmosphere, which is reflected in zifei wang's abstract hand-painted textured jacquard fabrics; irregular gradient folds and textured leather form a distinct hard-soft hedge effect; the silver woven mesh and hollow metal coated fabrics are perfectly integrated; the retro long tassel red and black suits are full of aura... these extremely contrasting elements collide and merge, which is exactly the continuation of the style that zifei wang has been good at for a long time. this season's fashion uses a unique perspective to combine culture and innovation through the creative design throughout the theme, and emphasizes the dialectical unity of tradition and innovation in this series. this series also reflects the designer wang zifei's profound tribute to tianjin's history and culture.

·the third series: haihe river meets thames

on the banks of the haihe river in tianjin and the thames river in london, the outline of history and the trend of modernity appear alternately. as the mother river of tianjin, the haihe river has witnessed the evolution of tianjin from a fishing village to an open port city. the thames river is the lifeline of london, having experienced development from the roman period to the modern era. both rivers carry the historical sedimentation and cultural accumulation of their respective cities. here, eastern and western cultures are not only blended in architecture and art, but also depict a unique style fusion in clothing. zifei wang's clothing series was born from the connection and encounter between these two famous canals. in the design, the special river visual effect produced by the mohair jacquard fabric is combined with a loose and high-end silhouette design, and the shaped sleeve design once again gives people a magical experience of cthulhu dressing. the ink-patterned jacquard fabric is presented in the design of traditional chinese robes, and the strap hollowing elements are added to enhance the contemporary innovative atmosphere. the ancient collar design in yangliuqing new year paintings is also presented in this series.

the haihe river in tianjin and the thames river in london are bridges for cultural, economic and artistic exchanges between the two cities. their "encounter" is a romantic collision of eastern and western cultures, from classical to modern, from literature to art, jointly telling the story of human urban development. it is also a magical dialogue across time and space, reflecting the mutual influence and profound connection between the two countries and two cities.

this season's clothing aims to show the harmonious coexistence of modern industry and natural landscape. each piece of work embodies respect for history and exploration of the future, allowing people to explore the historical depth and fashion forefront of both sides of the canal while feeling the design language that transcends time and space. wang zifei drew inspiration from the old industrial factory buildings in tianjin, using metallic tones and textured materials, and through the fusion of eastern and western cultures, presenting a visual and emotional feast.

part of the fabrics for this show were provided by five fabric companies: qihong textile, liufu textile, huiming jacquard, omonia and tianwei textile; in addition, this show was jointly presented by seven jewelry brands, namely from5 fangwu, maoshi, dong yeeman, suoruo, aokinside, annxu, and dongheisanbai. at the same time, it also cooperated with three brands, daphfnelab, terraincognita and chinchin, for footwear. wear it, an artificial intelligence technology platform, uses ai to help creativity, allowing the audience to quickly see the effect of wearing fashion, redefining the way people interact with fashion.

for both zifei wang and designer wang zifei, this "endless river" is an attempt at inheritance and change, an effort and yearning for the coexistence of modern urban people and the natural environment, and an exploration of the spirit of the times that emphasizes both spiritual and physical environmental protection. it tells people a "story" that seamlessly integrates the past and the future, and while paying tribute to the history and culture of tianjin and london, it also injects a contemporary and innovative spiritual connotation into it.