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(shanghai, september 10, 2024) maybelline new york, the world's largest makeup brand, launched a new hot pot limited series of products, including the new pepper kiss-locking stick and the mandarin duck two-color eyeshadow palette, bringing consumers a multi-dimensional sensory beauty experience. maybelline advocates the spirit of self-confidence, is committed to creating a free and unrestrained lifestyle for consumers who advocate stylish beauty, and actively seeks cross-border linkage with brands that also have innovative genes. taking advantage of the launch of maybelline's limited hot pot series, maybelline joined hands with haidilao, a "top-tier" brand in the hot pot industry, to start cross-border linkage. create a personalized consumer journey for consumers and bring a unique memory of "having a spicy moment and remembering it for a lifetime".

"maybelline x haidilao-this bo is so spicy" cross-border collaboration

spicy food is in fashion, maybelline's limited edition hot pot series is coming

nowadays, consumers like to use brightly colored but easy-to-use products to create a personalized makeup that is easy to go out on the street, to show themselves and perform well. maybelline has always been constantly innovating and breaking through the forefront, committed to bringing vitality and inspiration to global consumers, and conveying confidence and beauty. based on consumers' outstanding passion for food, maybelline took this as inspiration and launched a hot pot limited series, including the new kiss-locking stick "hot pot limited series" and the mandarin duck two-color eyeshadow palette. with different degrees of rich colors, it helps consumers easily create a spicy makeup that adapts to multiple scenes.

maybelline hot pot limited series

maybelline's ultra-long-lasting lip glaze kiss-locking stick took seven years to innovate and develop the "triple lock makeup" black technology. it is extremely long-lasting and does not dry out, and the semi-mirror surface does not fade. the new hot pot limited series, in addition to the limited hot pot packaging, adds a breakthrough hot factor, which feels like pepper on the lips. different color numbers correspond to different degrees of spiciness, bringing consumers different degrees of spiciness between the lips. #69 is extremely spicy, with a hot blood plasma red, creating a sense of queen in the visual center; #235 is very spicy, with a cold brown red, showing a cool and intelligent feeling; #240 is slightly spicy, with a slightly spicy tomato red, turning into a sweet and cool millennial hottie. this series aims to ignite the lips with the spicy hot pot flavor, providing consumers with a multi-dimensional spicy feeling that integrates visual touch, adding a unique and fun experience to lip makeup, enjoying the spicy pot, and the lips will not fade.

maybelline's new double-color eyeshadow palette has passionate colors that can easily create a makeup. #01 hot red uses bright rose makeup to create a c-position heroine; #02 passionate brown uses atmospheric japanese makeup to create a high-intelligence japanese hot girl; #03 sweet and cool pink uses tomato girl makeup to create a sweet and cool millennial hot girl. the hot pot series eyeshadow palette is silky and blends well with fine powder, close to the skin and lasts for a long time without powder flying. the rich color can be matched as you like, stimulating the infinite possibilities of eye makeup.

cross-ip marketing creates new brand value

hotpot is the preferred way for young people to dine together. as important representatives of hotpot culture, sichuan and chongqing attract a large number of hotpot lovers. haidilao, a popular hotpot brand, is deeply loved by young consumers for its innovative products, high-quality services and personalized service experience. from september 9th to 15th, maybelline joined hands with haidilao to launch a joint event in 53 haidilao offline stores in sichuan and chongqing. consumers can also have an in-depth experience in three boutique stores: chongqing raffles square store, chongqing times paradise store, and chengdu silverstone chunxi road store.

haidilao chongqing times tianjie store

during the event, maybelline and haidilao launched the "this is so spicy - maybelline haidilao co-branded classic beef oil pot", and consumers can choose three different levels of hot pot base according to their own situation. consumers who place orders for co-branded hot pot bases or packages in the store and participate in the interaction will have the opportunity to receive maybelline's limited gifts. you can also unlock more surprises through the "hi spicy code". maybelline's intimate makeup touch-up area is also set up in the store to help beauty lovers keep their makeup at all times and shine with confidence. in addition, 3 selected stores set up customized fun interactions such as "hi spicy turntable" and "hi spicy makeup". at the same time, the chongqing times paradise street store also provides consumers with customized wearable nail art services on site, so you can play as you like and be cool!

comprehensive immersive experience, opening up new connections for consumers

with the diversification of consumer demands, the beauty industry is undergoing rapid changes. from product launches to marketing activities, maybelline continues to develop marketing strategies that meet consumers' personalized and customized needs based on user preferences, making the connection between the brand and consumers closer.

as a leading brand in the beauty industry, maybelline took advantage of the launch of a limited edition hot pot product series and collaborated with haidilao to achieve brand innovation and establish a deeper emotional connection with consumers. maybelline has always been committed to closely combining beauty and coolness to create a more diverse and fun experience. when consumers purchase products, they can get more additional gifts and interactive experiences, and immerse themselves in the new concept of entertainment retail.

as a new lifestyle attitude and aesthetic approach, cross-border cooperation between brands is highly praised by consumers who love multiculturalism. in the future, maybelline will continue to innovate, with the vision of creating a better consumer experience for chinese consumers, and at the same time, it will cultivate consumer preferences and current popular elements, and further break down industry barriers with the fashion tentacles of cross-border cooperation, provide more diverse and interesting consumer choices, and capture more consumer groups.