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after optimizing its income structure, douyu's transformation has achieved a key breakthrough

2024-09-18

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[in the past year, douyu's non-live broadcasting business, namely innovative business, advertising and other revenues, has shown strong growth momentum. continuing this trend, douyu's revenue structure was further optimized in the second quarter, and the non-live broadcasting business revenue showed a trend of sustained rapid growth as a whole, with an increased proportion of revenue contribution, and the transformation ushered in a key breakthrough.]

on september 12, douyu released its unaudited financial report for the second quarter of 2024. in this quarter, douyu platform had total revenue of 1.032 billion yuan, gross profit of 84.2 million yuan, and gross profit margin of 8.2%. this quarter, douyu recorded a net loss of 49.2 million yuan, and the adjusted net loss was 45.5 million yuan, with a significant narrowing of the loss from the previous quarter.

judging from douyu’s core user data, in the second quarter of 2024, douyu’s mobile quarterly average mau was 44.1 million, and the number of paying users was 3.4 million.

this quarter, douyu continued to maintain the strategic direction of "a diversified content ecological platform with games as the core", focusing on the company's advantages such as high-quality anchor resources and content. while optimizing the company's revenue structure, it is committed to providing core users with more matching high-quality content and game-related services, and further exploring content innovation and revenue diversification.

douyu's interim management committee said: "in the second quarter of 2024, we will leverage the platform's advantages such as deep anchor resources and high-quality content to continue to deepen cooperation with game manufacturers, enriching the platform's content ecology while enhancing the company's diversified commercialization capabilities. we work with anchors and game manufacturers to explore and launch a variety of cooperation models through continuous content innovation and product upgrades, aiming to provide platform users with high-quality content experience and diverse game-related services."