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as the mid-autumn festival approaches, various mooncakes have quietly appeared on the market. the dazzling array of flavors and various packaging dazzles consumers. however, a mooncake that costs only 1 yuan has recently become popular on online shopping platforms, attracting widespread attention. many consumers have discussed the taste and quality of this low-priced mooncake on social platforms.

on september 13, a netizen posted:"the company gave everyone a mooncake. it's so small. could it be a mooncake that costs 1 yuan per piece?"the post sparked heated discussion.

consumers' enthusiasm for buying has waned, and manufacturers and sellers have lamented that the market is getting colder. the traditional peak season for mooncake sales seems to have entered a "cooling-off period" ahead of schedule. this change not only reflects the rational return of consumer shopping behavior, but also indicates that the mooncake market is facing a profound change and adjustment.

sales of various 1-yuan mooncakes exceeded 100,000

“many companies purchase goods for welfare purposes”

according to upstream news, when the keyword "moon cake" is entered on an e-commerce website,sorted by sales volume, at the top are a variety of 1 yuan mooncakes (minimum wholesale price of one, 50g per piece), with sales of all showing over 100,000.mr. zeng (pseudonym), a resident of shenyang, recently bought 30 mooncakes on an online shopping platform, each priced at 1.2 yuan. on september 14, he said: "i also saw the popularity online and wanted to try it, so i bought some for myself.the taste is actually ok, although a little sweet, but for this price, it is worth it.each mooncake weighs about 50 grams, is small in size, and has a simple packaging. although it cannot be compared with some branded mooncakes, it is perfectly fine as a snack. "

screenshot from an e-commerce platform

on a third-party social networking platform, the reporter contacted a blogger named ms. li (pseudonym) as an online user. she said that her company distributed 1 yuan mooncakes as a mid-autumn festival welfare."at first i thought the company was being stingy, but after tasting it i found that although the mooncakes were small, they tasted pretty good. after all, it was a token of the company's love."

the upstream news reporter contacted mr. zhang, a salesperson at a food factory in jiangsu, posing as a consumer. mr. zhang said:the sales of 1 yuan mooncakes are really good, especially on e-commerce platforms, where they have become a hot seller. because it is close to the festival, not many people are buying now, and our products have basically been sold out. many are purchased in large quantities by companies as employee benefits.the unit price is 1.2 yuan/piece, excluding shipping costs. the wholesale price for more than 800 pieces is 1 yuan/piece, free shipping. "

when asked about the manufacturing cost of the low-priced mooncakes, zhang explained: "a 1 yuan mooncake does not mean poor quality.we reduce costs by simplifying packaging, using basic raw materials and using production lines. the production process is also relatively simple, which saves costs.”

upstream news reporters saw from the screenshot of the mooncake list provided by mr. zhang that the weight of a 1-yuan mooncake is between 40 grams and 50 grams. many mooncake styles are marked as "liu xin" or "tao shan pi". mr. zhang emphasized:"we pay great attention to food safety. although the price is low, every production link has strict hygiene standards, so consumers can rest assured."

mooncakes are harder to sell this year

some hotels and guest rooms are sold together

according to qilu evening news, on september 13, the reporter visited the chenzhuang store of kyoto supermarket chain located in dongchangfu district of liaocheng city. compared with other stalls, the sales areas of bulk mooncakes and gift box mooncakes had significantly fewer customers coming to inquire. the prices in the bulk mooncake sales area ranged from 12.8 yuan/catty to 14.9 yuan/catty, and the prices in the gift box mooncake sales area were also concentrated at 45 yuan/box to 368 yuan/box.

"from the current sales situation, the sales volume of mooncakes for the mid-autumn festival this year has dropped compared with last year and the year before,"ding hongmei, manager of the jingdu supermarket chain chenzhuang store, said that last year's mid-autumn festival and national day holidays overlapped, so consumers had more time to shop. this year's saturday of the mid-autumn festival is also a normal working day, so the peak buying period will be relatively delayed. "but overall, sales are expected to decline by 5% to 10%," ding hongmei said.

after visiting the site and communicating with merchants, the reporter of china business news learned thatthe sales of mooncakes this year are more difficult than in previous years. the sales of mooncakes (bulk) and gift boxes in many supermarkets have declined compared with previous years.in order to promote sales, many merchants are increasing discounts in the hope of clearing their inventory early.

“we started the big sale more than a month in advance this year in order to speed up the clearance of inventory.in fact, the cost of mooncakes is not high, and the market price of gift boxes is generally much higher than the cost, so there will still be profits even with big promotions, but of course the profits will definitely be reduced.but it is better to have less profit than unsalable products, so we have a big promotion in advance to speed up turnover and clear inventory. selling out early also helps manufacturers and retailers maintain their base." said a senior buyer who has been working in the retail field for more than 10 years.

hotels are also facing the same embarrassment. "each of us has a mooncake sales target, but it is obvious that mooncake sales are difficult this year.in the past, i was quite confident that i could sell thousands of boxes of mooncakes, but this year it’s a bit difficult.our strategy is to lower the price and hope to complete the sale as soon as possible." said a hotel salesperson.

according to sources in the hotel industry, in order to meet mooncake sales targets as quickly as possible, in addition to lowering prices, some hotel staff even "bundle" mooncakes when they assist guests with room upgrades and other services, but they tell guests that it is a package deal or "mooncake benefit." in fact, they package the cost of the mooncakes with the room sales to speed up mooncake sales.