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"three sheep" is at the center of controversy again, this time because the hong kong meicheng mooncakes promoted by brother yang and three sheep's anchors are suspected of false advertising.

according to media reports, after "crazy brother yang" was exposed for selling pork with preserved vegetables, fake maotai, and fake beef rolls made from trough meat, it was now revealed that the hong kong mooncakes with monthly sales of 50 million yuan in the live broadcast room are simply not available in hong kong.

hong kong mooncakes are produced in guangzhou and foshan.

previously, xiao yang claimed in the live broadcast room that this mooncake is a high-end brand from hong kong, with black truffles inside and made by a michelin master. however, the product information shows that the product is actually produced in guangzhou and foshan.

many hong kong netizens said that they had never heard of this brand and there was no trace of this product on hong kong’s popular online shopping platforms.

soon, #hong kong mooncakes with monthly sales of 50 million yuan are not available in hong kong# became a hot topic.

investigations show that the mooncake brand named hong kong meicheng is operated by guangzhou meicheng food co., ltd., which is registered in hong kong. however, several agents said: “this company has no stores in hong kong” and the production areas are basically guangzhou and foshan.

many details are questioned

as public opinion fermented, many details such as the origin and quality of meicheng mooncakes were questioned one after another.

on the evening of september 14, the live broadcast room of "three sheep" finally stopped selling meicheng mooncakes. reports said that in the face of the overwhelming criticism, the anchor closed the comments. at 21:00 that day, the reporter noticed that the douyin "crazy little yangdi" live broadcast room removed the meicheng mooncakes product display, and the same mooncakes were also removed from the product display window.

in a video released by "three sheep" in 2023, it claimed that "100,000 orders were sold in one live broadcast last year." in other words, "three sheep" has been selling hong kong meicheng mooncakes for three consecutive years.

in this regard, a securities times e-company reporter contacted the public relations director of three sheep, who responded that "meicheng, the company that produces mooncakes, is registered in hong kong. it should have been established in 2019. r&d is also in hong kong, but the production factory is in guangdong."

the reporter noticed that the official flagship store of meicheng mooncakes on taobao and other platforms uses the qualification entity of guangzhou meicheng food co., ltd. industrial and commercial data show that the company was established in april 2019 with a registered capital of 10 million yuan.

according to the official website of guangzhou meicheng food co., ltd., the company was founded in 2019 and is a high-end food festival gift brand that focuses on the food field and integrates research and development, design, production and sales. the company mainly operates a series of products including high-end chinese festival gifts, seasonal gift cakes, chinese and western baked pastries, internet celebrity chocolate products, health foods, snack foods, etc. the company's official website also mentioned that meicheng food has enjoyed a certain brand awareness and reputation in the domestic market.

multiple voices

the latest news from xiaoxiang morning news shows that the reporter called the guangzhou huadu district market supervision administration and the hefei high-tech zone market supervision administration respectively. the staff of the huadu district market supervision administration said that they have paid attention to this situation, and the market supervision office in the jurisdiction has intervened in the investigation. they will respond after understanding the situation. the staff of the hefei high-tech zone market supervision administration said that it is inconvenient to accept the interview.

on the other hand, the news that douyin customer service said it would verify the meicheng mooncake incident also attracted attention.

on september 14, the red star capital bureau called the douyin platform, and its official customer service said that the platform would verify the matter. if there is indeed false advertising, it will be dealt with, generally by suspension of business, withdrawal, product removal, store closure, etc. in the past 30 days, crazy xiao yangge's live broadcast room has sold the brand's mooncake gift boxes three times, and the brand's sales on douyin in the past 30 days have exceeded 50 million yuan.

people's daily published a hotly reviewed article yesterday, saying that the state administration for market regulation recently held a compliance promotion meeting and issued five compliance reminders to major online trading platforms: strictly implement the platform's main responsibilities, strictly regulate promotional activities during festivals, strictly regulate live broadcast marketing activities, strictly prohibit the sale of illegal and prohibited goods, and properly resolve online consumer disputes. it clearly mentioned that the focus should be on controlling the quality of seasonal products such as "internet celebrity" and "private" moon cakes and crabs, and preventing the operation of counterfeit and shoddy goods.