what did the e-sports variety show "fight to the peak" with "no competitors" do right?
2024-09-13
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"your life is more important than games." qi wei stared into her husband lee seung-hyun's eyes and said jokingly but worriedly, "we won't get divorced because of participating in a variety show, right?" the "variety show" qi wei mentioned is the popular online platform "battle to the peak season 3". as a variety show of the nth generation, the program does not show signs of being old or tired. instead, it always wins the popularity championship of variety shows on the weekend. no wonder some industry insiders commented: in the field of e-sports variety shows, "battle to the peak" has no competitors.
there are no competitors, but it is not an isolated product. there are many variety shows based on the popular game "honor of kings", but the "battle to the peak" series has achieved rare success. when asked "what did you do right?" bai hongyu, the producer of the series, gave the answer: under the premise of variety show narrative, present the real cut of e-sports in a high-fidelity state. yang hui, an associate professor at the school of literature of capital normal university, said that "battle to the peak" is a very pure e-sports variety show, which shows the watchability, confrontation, strength and intensity of e-sports itself, and on the basis of purity, it has well integrated the two major cultural industries of variety shows and e-sports, and also better conveyed the sports spirit such as teamwork that is in line with e-sports and traditional sports.
charm: the david and goliath triumphs over the strong: even the script wouldn’t dare to write this way
"the outcome is uncertain, you and i are both dark horses." in bai hongyu's view, the charm of e-sports is the same as that of sports events, and both the process and the result are highly uncertain, "even the script dare not write this way." the important rule for producing e-sports variety shows is to present these "contrasts" as realistically as possible.
as long as he doesn't give up, the little sheep has a chance to defeat the big bad wolf. former kpl league champion menglei is a legend in the field of "honor of kings", but he was still "killed" by actress cheng xiao; "honor of kings" game anchor zhang daxian is extremely popular, but when his performance was sluggish, no teammates could stand up to carry it, and he was easily defeated by his opponent in the end. the whole process fully interprets the saying of "honor of kings" that "it is not the glory of one person, but the glory of the team".
only when you have no distractions in the arena can you be detached. zhang daxian's strength is unquestionable, but he came to the arena with too many worries and too many thoughts, which made his performance obviously abnormal. on the other hand, his opponent, actress wang ruixin, has always been a "fan" of zhang daxian, but she did not show any mercy when she "killed" her idol during the game.
in e-sports, strength is the only language. cheng xiao, who once starred in the role of a female e-sports professional player, formed a female team with lai meiyun, wang ruixin, liu xin, and zhao jiamin in "battle to the peak season 3" and defeated their opponents in the subsequent dehydration battle. the heroines of e-sports dramas have thus come into reality. cheng xiao's shooter and the comprehensive strength of the two "wild kings" lai meiyun and wang ruixin have amazed their opponents again and again, showing the power of women in e-sports that cannot be ignored.
reality: empathy is more important than showing victory or defeat
sports competitions are characterized by high standards, high pressure, and high iterations, and the same is true for e-sports. guests from all walks of life are placed in a real competitive state, showing their true selves in high-intensity confrontations. the industry believes that the real and full emotions of the guests in the "fight to the peak" series are an important factor in attracting audiences.
when the coach was explaining the tactical points to qi wei, li chengxuan gently reached out to adjust the headset for qi wei, and the coach was choked by the "dog food". "show of affection" scenes can be seen everywhere in variety shows, but playing e-sports games together is a big challenge for both men and women. qi wei said that because the two people have different understandings of the game, the biggest worry before participating in the show is that "it is easy to quarrel." fortunately, professional training and disciplined tactical guidance have avoided the disagreements that have occurred in the past. the two were opponents in the dehydration battle, and qi wei's team defeated her husband's team, which made her very proud; then she and her husband became teammates again, focusing on executing the coach's deployment. responsibility and pressure made the couple more mature.
singer zhou zhengnan has a weak foundation, but learns quickly and has strong execution ability. he was criticized by the coach for poor performance the day before, but won the mvp (most valuable player) the next day; actress wu xuanyi is another type. she really wants to win, but she is worried that she will not perform well if she switches to a new hero, and is afraid to take on the tasks assigned by the coach. fortunately, after the emotional outburst, she quickly adjusted back to her state and was praised by the coach in the subsequent game, showing the growth path of an "e-sports player".
however, strengthening the star effect and emphasizing emotional elements is a double-edged sword. while making e-sports themes more approachable, it also brings about a tendency to be overly entertaining. compared with other e-sports variety shows that have been silent after being broadcast, "battle to the peak" has indeed achieved remarkable results, but how effective this popularity is in promoting and popularizing e-sports culture remains to be seen. at least for now, judging from some hot search topics related to the program, the focus of the audience is still more on celebrities rather than e-sports. the industry has expectations for e-sports variety shows, and essentially hopes that the program can "expand the circle" of e-sports culture rather than "celebrity playing games in the guise of e-sports." in terms of the balance between the entertainment of the program and the professionalism of e-sports, creators still need to have more precise control.
