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at a time when traditional culture and modern design are intertwined, jiangnan buyi's "making the most of cloth" project, with its unique perspective and profound feelings, is leading an innovative practice to revitalize traditional culture and handicrafts.

on august 2 this year, jiangnan buyi celebrated the 30th anniversary of its founding. on this day of great significance, the project team released a new book with the same name as the project. over the past two years, the project team has traveled across many provinces, cities and autonomous regions in china, from the hot island of hainan to the snowy plateau, from the bustling city to the quaint villages, to explore the interweaving of fashion and tradition. they personally experienced and recorded the entire process of making a variety of fabrics, talked with traditional craftsmen and contemporary fabric practitioners, listened to stories about inheritance, craftsmanship and love, and reproduced china's vast fabric culture and craftsman spirit in the book "using the best fabrics".

(new book "making the most of it" released)

this book is not only a display of the fruitful results of the project's efforts to trace the roots of traditional textile techniques over the years, but also an in-depth exploration of the emotional significance behind traditional textile techniques. it attempts to give these precious cultural heritages new vitality through true and detailed written records, and become a bridge to witness chinese textile culture and connect the past and the future.

(the "make the most of your clothes" limited-time pop-up exhibition was held at tsutaya bookstore in tianmuli, hangzhou)

after the new book was officially released, a limited-time pop-up exhibition of "using the best of cloth" was also held at tsutaya bookstore in tianmu, hangzhou. a special theme space "using the best of cloth" is set up in the store. this space is not only a vivid offline presentation of the moving stories about the beauty of materials, ingenuity of craftsmanship and ingenuity in the book, but also an opportunity for everyone to get a close look at the research context and development direction of the project and feel the charm of cultural heritage. "using the best of cloth" invites lovers of tradition and fashion to go on a spiritual journey of cultural resonance.

as a chinese designer brand, jiangnan buyi has always insisted on exploring traditional culture and sustainable fashion. the make the best use of cloth project is a long-term practice of this persistence and exploration. since 2022, it has carried out a five-year cooperation with rong design library. starting from the material of fabric (cloth), it systematically records, sorts out, studies and summarizes traditional fabrics and their creative context and craftsmanship details. make the best use of cloth deeply explores the essence of traditional chinese fabric culture and handicrafts, and tries to integrate them into modern design to promote the rebirth and innovative transformation and development of excellent traditional culture.

(jiangnan buyi brand 30th anniversary "making the most of cloth" special exhibition)

this year is the third year of the "use the fabric to the best use" project. during the 30th anniversary event of the jiangnan buyi brand, a special exhibition themed "use the fabric to the best use" was held. for the first time, the research process and results were presented in a comprehensive and full manner. at the same time, in order to allow the research to reach more industry practitioners and cultural enthusiasts, the "use the fabric to the best use" mini program with "traditional fabric research archive" as its core has also been officially launched.

(make the most of the applet)

as a digital extension of the make the best use of fabrics project, the mini program fully integrates and opens up the project's research resources. users can easily access in-depth research results on traditional fabrics and techniques in the "archives". the mini program also has documentaries and event information about visits and field trips across the country. users can follow the footsteps of make the best use of fabrics and immerse themselves in various local fabric techniques and the cultural emotions behind them.

bu jinqiyong hopes to build a community platform and inspiration space for learning, communication and sharing through the mini program, promote interactive exploration within and outside the industry, inspire cultural identity and inheritance from "i" to "us", and jointly promote the regeneration of traditional craftsmanship and the creation of contemporary design.

(the group standard "farm animal welfare requirements for yaks" was officially launched)

at the same time, the project, in the name of jiangnan buyi, has joined hands with many partners to launch an initiative to promote the "revival of the yak wool industry". fabric fibers have always been an important exploration and research direction of the project, and yak wool, a precious natural fiber originating from china, still has many links in its industrial chain that need to be optimized and improved. to this end, the project team actively united various forces in the industry and jointly participated in the formulation of the group standard "farm animal welfare requirements for yaks", aiming to build a full-scale, multi-level cooperation system from the source of raw material collection to the terminal consumer market, and jointly promote the comprehensive upgrading and revitalization of china's local yak wool industry by integrating upstream and downstream resources.

sesame lab, a subsidiary of jiangnan buyi, is also deeply involved in the exploration and practice of "making the best use of fabrics". by reshaping and reusing scattered fabrics in stock, it gives them new vitality and value.

(sesame lab reuses scattered fabrics in stock)

from the deconstruction research of fabric materials to the design creation that empowers brands, the make the best use of fabric project has always adhered to the core vision of jiangnan buyi since its launch. it hopes to build a platform through the application and promotion of the brand to aggregate resources from multiple parties, and actively help every link of the industry and industrial chain to achieve optimization and growth in multiple dimensions such as deepening regional cultural protection, promoting handicraft inheritance, and stimulating design innovation.

in the future, based on the love and cherishment of traditional culture, through the diversified creation of projects, we will allow more forces to participate in the deep thinking and creation of inheritance in modern applications, arouse contemporary people's respect for traditional crafts and pursuit of innovation, stimulate the industry's innovation consciousness and inspiration, and continuously improve china's textile fabrics and craftsmanship design capabilities and international competitiveness, and provide positive guidance and influence for the sustainable development of chinese clothing and design creation.