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liu wen

Central Cee

IB Kamara

Larissa Hofmann

cologne, germany, september 12, 2024: building on its long history, rimowa is launching the original bag, inspired by the classic charm of its iconic luggage, opening a new chapter in the brand’s history with an avant-garde, neutral style.

the new original bag aims to redefine the versatility of luggage, perfectly balancing functionalism and elegance. the new design not only cleverly incorporates the timeless charm and distinctive groove design of the brand's classic original series, but also boldly innovates in proportions to highlight its uniqueness.

the original bag is made of hard aluminum-magnesium alloy, lightweight, and is made in germany. it can be carried by hand, on the shoulder or across the body. the sturdy and durable design is exquisitely presented through a simple and smooth fashion appearance. the exquisitely crafted frame structure and smooth edges highlight the brand's iconic design style. the elegant leather handle is reinforced by the aluminum-magnesium alloy frame and the workmanship is exquisite to ensure its durability and ease of carrying.

the detachable and adjustable shoulder strap of this product can not only meet the needs of daily life, but also meet the needs of long and short trips. in addition, the convenient button device pioneered by rimowa injects more novelty into this product with its exquisite craftsmanship.

the original bag goes beyond simple practicality, with a classic design that gives it versatility for all-weather use. available in silver and black, the product's understated sophistication easily fits in any situation, whether it's a casual outing or a formal occasion. not only that, the attention to detail in this series of products extends to its interior - the interior is all made of italian leather, with zipper pockets and card slots, and spacious and simple compartments that can easily store all the user's daily items.

to celebrate the launch of the original bag, rimowa and anomaly have created a new campaign, the original bag, which vividly illustrates the brand's professional craftsmanship and confident style's appeal to fashion pioneers. directed by filmmaker jordan hemingway and shot by photographers louise and maria thornfeldt, the campaign invites viewers to rediscover the spirit of exploration through the lens of city streets, where everyone's journey has endless possibilities. with the soundtrack of the strokes' "last nite," the film records the globally influential supermodel liu wen, rapper central cee, fashion journalist and creative director ib kamara, and photographer larissa hofmann, who travel through urban life in 24 hours with the original bag in hand or on their shoulders, embarking on a unique urban exploration journey.

hugues bonnet-masimbert, ceo of rimowa, said: “the launch of the rimowa original bag marks a new chapter in our history. we hope that this product will not only accompany travelers on different journeys, but also become an indispensable travel companion for people with different personalities. i think it is an extraordinary technical challenge to turn this vision into reality, and we are very satisfied with the result: this versatile original bag embodies rimowa's disruptive innovation and superb craftsmanship.”

starting from september 12, 2024, the rimowa original bag (rmb 16,800) will be available in rimowa offline boutiques and the official wechat mini program.