the market for maotai-flavor liquor is growing rapidly. how about chengyi shaofang liquor?
2024-09-12
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"2023-2024 china sauce liquor industry and market observations" shows that in 2023, china's sauce liquor production capacity will be about 750,000 kiloliters, a year-on-year increase of 7.1%; sales revenue will reach 230 billion yuan, a year-on-year increase of 9.5%; and profits will reach about 94 billion yuan, a year-on-year increase of 8%. my country's sauce-flavored liquor industry is showing a positive development trend, and many high-quality sauce-flavored liquor brands are gaining momentum. among them, chengyi shaofang, which is known as "the world's sauce-flavored liquor comes from chengyi", is a dark horse in the sauce-flavored liquor industry, and has been recognized by the industry and praised by consumers. so, how about chengyi shaofang liquor? why did it stand out?
a century of accumulation, highlighting the origin of maotai aroma with national justice
chengyi shaofang started with "filial piety". the grandmother of the legendary confucian businessman hua lianhui, mrs. peng, once told hua lianhui that she had drunk the wine produced in maotai town when she was young, and the taste was mellow and unforgettable. hua lianhui kept it in mind and went to maotai town to buy wine during his business trip, but learned that the owner of the distillery was missing and the distillery had become a ruin. out of filial piety, in order to fulfill his grandmother's wish, he made a decisive decision to establish the first "trade name registered" wine distillery in maotai town, which was invaded by war, in 1862, opening a century-old legend of sauce wine. in 1935, the red army crossed the chishui river four times, and the third crossing was in the ancient town of maotai. due to the shortage of supplies, clothing and medicine of the red army, in order to help the red army, chengyi shaofang took out the family collection of fine wine to help the red army relieve fatigue and heal injuries.
start with filial piety, never forget righteousness. over the past century, chengyi shaofang has continuously inherited and improved the brewing process, making the wine it produces attractive in color, fragrant, mellow and rich, and quite famous in the surrounding area. in 1951, the country was in a state of disrepair and all walks of life were in urgent need of reconstruction. in response to the call of the country, chengyi shaofang was acquired by the renhuai government and renamed renhuai maotai distillery of guizhou monopoly company, becoming one of the predecessors of maotai liquor. "the world's sauce-flavored wine comes from chengyi" has become a simple evaluation of chengyi shaofang by the people.
with the continuous development of chengyi shaofang, chengyi shaofang's sauce-flavored liquor has long been famous. in chinese liquor culture, "first there was chengyi shaofang, then there was maotai town, and then there was sauce-flavored liquor" has long become the label of chengyi shaofang, which is enough to show its status in the sauce-flavored liquor industry.
original craftsmanship,ancient winemakingrestore the original flavor of sauce wine
chengyi shaofang has been recognized by consumers and industry authorities because it has always adhered to the traditional brewing process. as we all know, the "12987" brewing process of maotai-flavor liquor has been accumulated and summarized for thousands of years and is known as the most complex brewing process in the world. the maotai-flavor liquor produced under this process has a mellow taste and becomes more fragrant as it ages.
chengyi shaofang is based on the "12987" brewing process. after continuous innovation and improvement, it has formed a unique "double sauce brewing process" to make the sauce wine taste more mellow and fragrant. its sauce-flavored liquor was not only used as the wine for the founding ceremony of the people's republic of china in 1949, but also won the panama international gold award twice. in 2023, it was awarded the title of "one belt, one road tenth anniversary • national gift brand", becoming a model in the field of sauce-flavored liquor.
with the current demand for high-quality life, chengyi shaofang has also been adhering to high-standard brewing and continuously increasing its production scale. it has now formed two hard-core strengths: a base wine storage of over 40,000 tons and a base wine production capacity of over 8,000 tons. the profound historical heritage, ancient brewing techniques, rich inventory of old wines, and the mellow taste of sauce wine are all the perfect answers written by chengyi shaofang to the question "how is chengyi shaofang wine?" at present, chengyi shaofang's sauce-flavored liquor is becoming a high-quality choice for consumers and the market. in the future, chengyi shaofang will continue to move towards "high" and continue to lead the high-quality development of the liquor market.
