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cousin talks about cars: consumers' car selection has shifted from "being able to drive" to trying new experiences

2024-09-12

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a few days ago, my cousin went to shoot a new car video and talked to the sales consultant about the cadillac xt5. currently, the new model has been pre-sold, but the price has not yet been announced. the old xt5 is still being cleared out, and only one model is on sale. my cousin guessed that the price would be around 280,000 yuan, but the sales consultant said that the on-road price of this car is only 250,000 yuan, which really shocked my cousin. originally, this was an suv with an on-road price of around 330,000 yuan. how long has it been sold for 250,000 yuan? looking at the latest version of the xt5, it has a more handsome appearance and high enough configuration. what's more important is that it uses the platform of the medium and large suv xt6, that is, higher-level things are used on a lower-level car body, which shows how competitive the market is. in view of the current situation, when the new generation of xt5 is launched nationwide on september 28, it is estimated that the price will not be too high. this is the current situation.

there is another thing. my cousin's friend sold a 2014 ford focus not long ago. it has only run 40,000 kilometers. if it was in previous years, a car with this mileage could be sold for 30,000 to 40,000 yuan. but what is the actual situation this year? this car was only sold for 16,000 yuan. it is white, only ten years old, and has only run more than 40,000 kilometers. how can it be cheaper than buying a motorcycle? if you buy this car and run it for another ten years, wouldn't it be like playing? and my friend said that they changed to the new version of tesla model 3. the driving quality is really different. it can run for half a month after charging for 20 yuan. only by buying new energy can you understand it more deeply. see? this is the idea of ​​many car owners who are changing cars now. it's not that the old car is not good, nor that it can't be driven, but that new energy is more economical, and there is a real interest-free loan for 5 years. the monthly repayment is more than 2,000 yuan. who can not be tempted and want to try it?

another colleague, mr. wu, is also planning to replace his 8-year-old baic ec180 with a 50,000-plus leapmotor t03 because of the 20,000-yuan trade-in subsidy. according to him, the old car still has a short range, but the important thing is that there is a 20,000-yuan subsidy, which is a good deal! even if you don't want to change, there are many low prices and new policies to attract you to change your car. just based on this momentum, the qingdao autumn auto expo in october and the shandong international auto show in december are definitely the "volume war" in the auto market at the end of the year.

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