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there are many reasons why mooncakes are not selling well, which can be analyzed from multiple angles, including changes in consumer demand, market competition, price factors, food safety issues, and sales strategies.

changing consumer demands

quality and health concerns: with the improvement of consumption level, consumers have higher and higher requirements for the quality, health and nutrition of mooncakes. traditional high-sugar, high-oil, high-calorie mooncakes are gradually losing the market, while low-sugar, low-oil, low-calorie, protein and cellulose-rich healthy mooncakes are more popular.

innovation and diversification demand: consumers are increasingly seeking innovation and diversification in the flavors and forms of mooncakes, and are no longer satisfied with traditional flavors such as red bean paste and lotus paste. the emergence of new flavors such as snowy mooncakes, milk yellow lava mooncakes, and snail noodle mooncakes has met consumers' demand for trying new things. however, these innovative mooncakes may sometimes ignore traditional craftsmanship and flavors, resulting in a decline in taste and nutrition.

fierce market competition

numerous brands: there are a wide variety of mooncake brands on the market. in addition to traditional time-honored brands, there are also many emerging internet celebrity brands and cross-border cooperation brands. these brands attract consumers through different marketing strategies and product designs, intensifying market competition.