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in early september, zhejiang yige charity foundation, established by the parent company of chinese beauty brand huaxizi, jointly with liangshan education foundation and liangshan intangible cultural heritage protection center, announced the official launch of the "intangible cultural heritage teaching and cultivation program for school teachers" during the "national culture into campus" public welfare inspection activity. at the beginning of the school year, huaxizi's "inheritance of the torch" intangible cultural heritage classroom also ushered in the first class of the new semester in liangshan, marking the fourth year of the brand's continuous practice of cultural promotion public welfare projects.

since its launch in 2021, the public welfare project has provided 78,410 students in 42 schools in liangshan through the "off-campus intangible cultural heritage inheritor teaching model", and has carried out 5,650 hours of intangible cultural heritage teaching, realizing the introduction of 36 intangible cultural heritage skills into the classroom, including yi embroidery, yueqin, adu gaoqiang, yi mouth string, duoluohe, jinjiang drum music, jiaojiao dance, and lisu fire grass weaving. in 2024, in order to further promote the integration of intangible cultural heritage education into the school education system, the "huaxizi torch inheritance plan" will unite multiple forces to expand the teaching staff of intangible cultural heritage teaching from off-campus intangible cultural heritage inheritors to in-school teachers. through the "in-school teacher intangible cultural heritage teaching cultivation plan", the campus will become an important field in the intangible cultural heritage protection and inheritance system, which will not only lay the foundation for the promotion and inheritance of excellent traditional culture, but also open up a new path of exploration for the sustainable development of the public welfare project of intangible cultural heritage into campus.

launching ceremony of the “in-school teachers intangible cultural heritage teaching cultivation program”

the launching ceremony of the "intangible cultural heritage teaching and training program for in-school teachers" was held at the jinsha town central school, a demonstration school of the "inheritance program". the first two selected in-school teachers paid one-on-one visits to the inheritors of intangible cultural heritage and signed and stamped their apprenticeship letters. at the launching ceremony, ke rexiaofu, former director of the liangshan prefecture intangible cultural heritage protection center, said: "it is crucial to cultivate and improve the intangible cultural heritage skills of in-school teachers. huaxizi's innovative model should be considered for continuous promotion and deepening in the future to help traditional arts and skills be cherished and passed on to the new generation."

the first "intangible cultural heritage inheritor + school teacher" intangible cultural heritage teaching model on campus

the "14th five-year plan for the protection of intangible cultural heritage" clearly mentioned: on the one hand, we must strengthen the training of young intangible cultural heritage inheritors and innovate the training methods of inheritors; on the other hand, we must promote the popularization of intangible cultural heritage education, encourage primary and secondary schools to offer intangible cultural heritage specialty courses, and strengthen the training of intangible cultural heritage teachers.

during the promotion of the "inheritance plan", the project's initiator, huaxizi brand, also observed that due to the shortage of intangible cultural heritage teachers, the teaching scale of intangible cultural heritage inheritors is very limited. based on this, the inheritance plan innovated the teaching model of "intangible cultural heritage inheritors + school teachers" and launched the "intangible cultural heritage teaching cultivation plan for in-school teachers" to encourage schools to deeply tap into existing teacher resources in the school, expand the intangible cultural heritage education teacher team, and allow teachers to become intangible cultural heritage inheritors, promoting intangible cultural heritage culture from "entering campus" to "on campus".

huaxizi dream building base-national culture study room

"this year, hua xizi launched the 'intangible cultural heritage teaching training program for school teachers'. we plan to recruit 20 school teachers from 42 intangible cultural heritage demonstration schools in liangshan as the first batch of training targets. the project team will provide them with relevant training and learning opportunities, and work with local inheritors to help teachers improve their intangible cultural heritage skills one-on-one." a representative of hua xizi's public welfare team mentioned that they hope to use the innovative model of "intangible cultural heritage inheritors + school teachers" to allow more in-school teachers to become a force for the inheritance of intangible cultural heritage.

as one of the first teachers selected, liu jiang, the former principal of jinsha town central school, held the apprenticeship letter and said excitedly at the apprenticeship ceremony: "for ten years, i have been devoted to the inheritance of liangshan intangible cultural heritage. the training plan launched by huaxizi this year will give more teachers the opportunity to learn intangible cultural heritage in depth and systematically, improve their intangible cultural heritage skills, and better pass on culture on campus and among children."

the "torch inheritance program" opens a new chapter in cultural inheritance on campus

the jinsha town central school, which was visited this time, applied to become a model school of the "torch inheritance program" in 2023. more than 1,800 students in the school have been exposed to and learned intangible cultural heritage skills such as yi embroidery, yueqin, yi folk songs, and dati dance. the principal of jinsha town central school said: "the torch inheritance classroom is a spark that ignites the confidence and enthusiasm of students and teachers for national culture."

"wow, it's so beautiful!" in the yi embroidery class that day, the students around could not help but exclaim as they watched the needle in teacher qu bigexi's hand fly up and down, and the outline of a flower slowly appeared on the embroidery cloth. under qu bigexi's guidance, the children also began to thread the needle and carefully create their own embroidery works. "in the past year since the intangible cultural heritage entered the campus, we can clearly feel that students are becoming more and more interested in traditional culture." qu bigexi said that now the two ethnic culture classes every week have become something that children look forward to.

teacher bigexi teaches students to learn yi embroidery

with the continuous implementation of huaxizi's "torch inheritance plan", the intangible cultural heritage classroom has gradually developed from the initial focus on appreciation to the inheritance and practice of skills and techniques. the sense of identity of cultural heritage among students has been greatly enhanced, and many students have gradually transformed from passive recipients to active promoters and inheritors.

huaxizi torch inheritance plan-yueqin classroom

"i often bring the pipa back home to play so that my parents can also listen to the sound of intangible cultural heritage." "i have many embroidered canvases made by myself on my bedside, and yi embroidery decorates my little home." from campus to family, the "hua xizi inheritance plan" allows intangible cultural heritage to slowly permeate children's daily lives, extends cultural heritage to more occasions, and encourages young people to become the "spokespersons" of culture on their own.

in this regard, kerexiaofu believes that by building a bridge between school education and intangible cultural heritage through activities such as "intangible cultural heritage into campus", we can not only witness the positive changes in intangible cultural heritage education, but also see its important role in shaping students' cultural confidence and patriotism, and enhance confidence in the protection and inheritance of intangible cultural heritage.

huaxizi's "torch inheritance plan" was launched in 2021. the first phase plans to develop the intangible cultural heritage of 14 ethnic groups in liangshan into intangible cultural heritage campus courses within 5 years, and promote it to the intangible cultural heritage classrooms of 50 schools, so that ethnic culture and intangible cultural heritage can be passed on from generation to generation in the hands of students. in addition, the chinese beauty brand huaxizi also actively promotes culture with products as a carrier, and spares no effort to promote the industrial application of ethnic culture and intangible cultural heritage, using culture to feed back business, and then nourishing culture with business. from carved craftsmanship to ding kiln white porcelain, from the miao, dai, and mongolian impression series, to this year's limited embroidery new products, huaxizi promotes excellent traditional culture into the lives of the public through cosmetics and revitalizes the new vitality of culture.