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recently, it can be said that the luxury mid-size suv has been launched in a concentrated period. just a few days ago at the chengdu auto show, there werebmw brought the new x3 long wheelbase version (hereinafter referred to as the new bmw x3), cadillac brought the new xt5, and then the official pictures of the new audi q5 were officially released.。

there is no need to explain the market status of these three cars. not only are they the mainstay of sales of each brand, but as long as they are combined with mercedes-benz glc and volvo xc60, they can basically represent half of the chinese luxury suv market. therefore, the exposure of these three cars has also attracted a lot of attention.

given that the cadillac xt5 is likely to be launched later this month, there will be plenty of opportunities to talk to you in detail. today we will first focus on the plans to launch it inthe new bmw x3 and the new audi q5 will be launched in early 2025what kind of answers will these two representatives of luxury suvs in the era of gasoline vehicles give in the era of intelligence?

the answer is in the title. when chinese cars, whether pure electric, plug-in hybrid or fuel-powered, are all embracing the technological and simple design language of electric cars, bmw and audi are going to use the complex and exaggerated designs of luxury fuel-powered cars to the end.

the new x3 is not as technologically advanced as bmw

let's take a look at the new bmw x3. the exterior design is the same as all current bmw models. the most important thing is that the double kidney grille area is further enlarged, and the vertical grille is changed to a design of vertical bars + diagonal lines. the surrounding area can also emit light, which greatly improves the recognition. people can tell at a glance that you are driving a new x3. the headlights use bmw's highly acclaimed double l daytime running lights + blue embellishment design.

the side of the car body is less decorated, the door handles are semi-hidden, the wheel arch design is more prominent, showing the power of the suv, the hof corner of the lower window line has a trim as a finishing touch, and the large curvature of the a-pillar and d-pillar design makes this huge x3 also look sporty and sharp. the rear of the car is an arrow-shaped split taillight, and the tailgate is retracted downward, forming a semi-arc with the license plate frame, with a very prominent sense of layering.

the overall vehicle size is 4865x1920x1664mm, and the wheelbase reaches 2975mm, which is the same as the wheelbase of the imported old x5. it can be said to be the most massive generation of x3.

the interior design adopts a similar style to the new 5 series, with a floating dual screen, but unfortunately it is not a whole screen like cadillac or buick, but two split screens. there are led ambient lights under the instrument panel, around the door handles, and around the front storage compartment, and even the skylight can change color.

the door panel control buttons are all touch-sensitive, and the gear lever area uses a crystal knob, with exquisite details. even the decorative stripes on the seats are very complex wedge-shaped stripes, echoing the collage color blocks that can be seen everywhere in the cockpit.

the interior design of this generation of bmw models has changed greatly. the previous minimalist style that focused on driving has been replaced by "technological magic" to empower intelligent minimalist design. the interior is no longer a shortcoming among bba.

q5 with a co-pilot screen

the new audi q5 is built on the latest ppc platform, and the changes to the whole vehicle are drastic. in terms of appearance, the new q5 looks like the new q7, using a newly designed large-diameter hexagonal grille with a relatively smaller grille area. the air intakes on both sides may have increased in area due to the fortress sensor. the headlight eyebrows are located at the daytime running lights, making the headlights look more slender, and the new front face makes the whole vehicle look more compact.

the body lines are still very powerful, and the curved surfaces of the body form a light and shadow that dives forward. the window frame is narrow in the front and thick in the back to balance the visual effect. there is a certain slope at the rear of the car to enhance the dynamic feel.

the taillights are a popular through-type design, with the lower surround using a silver frame and black mesh decoration that echoes the front face, and the exhaust extends from under the surround, giving the entire vehicle a rich sense of layering. the taillights use the second-generation digital oled combination taillights, which can display static patterns and symbols to make warning information more eye-catching.

audi continues to emphasize the sense of technology in the interior, using an 11.9-inch instrument + 14.5-inch floating dual screen. the entire screen is a hexagonal design with a very technological feel. there is also a 10.9-inch entertainment screen on the co-pilot seat. international manufacturers have also kept up with the trend of china's car smart cabins.

the gear lever has been changed to a honda-like design, but it is not yet clear whether it is a push button or a push button. which do you prefer, the gear lever or this new design?

the entire instrument cover has a texture similar to perforated leather. the seat contact area uses suede to increase friction and has diamond-shaped decorations. suede decorations can also be seen on the door panels, armrests and other locations, and there are also surround ambient lights in the cabin.

the overall vehicle design and interior atmosphere of the new q5 are still the same combat-like sporty design as before, except for the addition of a co-pilot screen. it can be seen that holding on to the existing customer base is the biggest task of this car.

luxury suvs taking a different path

after looking at the designs of the all-new x3 and the all-new q5, my biggest impression is that overseas luxury suvs and chinese luxury suvs have taken completely different paths. if you look at the current luxury suv sales charts above 300,000 yuan, you will easily find the difference between the two.

popular chinese luxury suvs such as the m9, ideal l7, nio es6, and weilai blue mountain have basically taken the path of refrigerators, color tvs, and large sofas. the interior design tends to be simple and homely, and they particularly like light interiors. only a few brands such as the tank and formula leopard are exceptions.

even the new x3 and q5 suvs from popular multinational luxury brands are gradually adding more intelligence and large screens, but their cockpits are still designed based on driving control, and they are also designed with many complex decorative textures and luxurious elements to highlight the sense of "luxury". even if you cover the car logo and only look at the interior, you can still distinguish them.

this is because the two are different from the bottom-level design logic. the bba design emphasizes the driver, while the chinese luxury suv emphasizes the family. this differentiated route is an important reason why chinese luxury suvs can successfully get a share of the pie from bba.

this also shows that in the luxury suv field, multinational luxury brands still have their fans who focus on driver-oriented designs, which is the best brand moat. the new x3 and q5 stick to their routes, which is definitely good news for these consumers. how to regain the initiative in the family luxury suv market is a major test for traditional luxury brands such as bba.

looking back at the new x3 and the new q5, although their exterior and interior designs are not as leading as before, and although they have taken the path of stacking screens under the baton of intelligence, they still maintain certain characteristics. but can such a design language please the users in china who increasingly like simple interior styles? at present, we can see that the sales of the new 5 series are struggling after its launch. will bba's suvs repeat the same mistakes? maybe we can find the answer after these two cars are launched at the beginning of next year.