decoding hefei's experience as the "national team" of the industrial internet｜hefei's new quality concept①
2024-09-07
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this year marks the 75th anniversary of the founding of the people's republic of china and is a critical year for achieving the goals and tasks of the 14th five-year plan. as a new round of scientific and technological revolution and industrial transformation forms a historic intersection with china's accelerated transformation of its economic development model, the development of new quality productivity has become an important measure to consolidate the material and technological foundation for the comprehensive construction of a modern socialist country, and it is an inevitable trend.
those who observe the trend are wise, those who analyze the trend are intelligent, and those who follow the trend will succeed. based in the guangdong-hong kong-macao greater bay area, we will go to key cities covered by major regional strategies to find the shining highlights of china's technological innovation and industrial innovation, and start the third season of the in-depth investigation of digitalization of enterprises in the guangdong-hong kong-macao greater bay area. from may to august this year, yangcheng evening news will join hands with many media outlets across the country to carry out the national tour of new quality productivity. through in-depth research and reporting, we will present to readers the "renewed" picture of new quality productivity with a surge in technological innovation, a rise in industrial iteration, and a surging momentum of digitalization.
successfully selected as one of the first pilot cities for digital transformation of small and medium-sized enterprises, hefei has been repeatedly encouraged by the state council for its work on industrial growth stabilization and industrial digitalization... under the wave of industrial internet, hefei has built 1 national dual-cross platform, 11 national industrial internet platforms, and 25 provincial industrial internet platforms. what is the difference between the "hefei model" of industrial internet? recently, yangcheng evening news and xin'an evening news jointly explored the "secrets" of the national dual-cross platform "antelope" to help digitalization.
digital services for centralized procurement
"the reason we decided to enter this field was, on the one hand, because the development of industrial internet has become the tone set by the country, and on the other hand, iflytek's existing artificial intelligence technology has many usage scenarios in the industrial field." jin hui, vice president of antelope industrial internet co., ltd., said that the establishment of the joint venture was the result of a chance coincidence. "it turns out that our industrial internet is to serve small and medium-sized enterprises. the province also hopes to solve some problems of small and medium-sized enterprises, so we set up a special company."
in september 2021, the anhui provincial department of economy and information technology (now the anhui provincial department of industry and information technology) and iflytek jointly created the antelope industrial internet platform. in september 2022, antelope industrial internet co., ltd. was officially established; at the world manufacturing conference held that year, an "antelope special conference" was also held. the platform has 62,000 industrial enterprises, 75,000 student makers, and more than 50,000 scientific and technological achievements. today, the platform has a total of 1.363 million users, 220,000 experts and student makers, and more than 134,000 scientific and technological achievements.
how does antelope, which has been associated with "small and medium-sized enterprises" since its inception, view the fact that small and medium-sized enterprises are "unwilling to transform, dare not transform, and cannot transform"? "digital software service providers often lose money when doing business with small and medium-sized enterprises, and are not willing to do business with small and medium-sized enterprises. the reason is very simple. large enterprises have sufficient capital budgets and a deeper understanding of digitalization, while small and medium-sized enterprises have a weaker awareness of digitalization and are also short of funds," said jin hui.
how does "antelope" solve these problems and provide advice for the transformation of smes? "anhui actually provides a lot of support to smes by distributing digital software service packages to them, taking out 300 million yuan to give 10,000 yuan to each of 30,000 enterprises, allowing them to choose and use digital software, which is equivalent to "centralized procurement" to allow enterprises to buy services cheaply. antelope has undertaken the distribution of the entire digital software service package." jin hui said.
"we served 33,000 companies last year." jin hui introduced that in anhui's 16 cities, each city has set up a city manager, and the government selects service providers for small and medium-sized enterprises. then the 16 city managers manage the service providers and teach the digital system to local small and medium-sized enterprises through door-to-door services. in his opinion, the face-to-face training service model adopted by the "service package" can better implement digital transformation, "you have to go to the enterprise to see it in person, instead of just doing some live training."
the key is the top leader's "steering"
for small and medium-sized enterprises with limited financial resources, where should they start their digital transformation?
"the 'service package' model was in its first year last year, and it is already its second year this year. we will find that the digital transformation of small and medium-sized enterprises is also divided into stages. now small and medium-sized enterprises want orders more. if there are no orders, many digital transformations will not be driven. i don’t make any money and i have to invest, but the investment will not allow me to make so much money. i am stuck in a dead end here," said jin hui.
"in the area of marketing, such as digital software service packages, can there be some services to help companies do live streaming marketing and digital marketing? if you can promote yourself more, let others see you, and get orders, the cost-effectiveness will be the highest." jin hui pointed out that the products currently made by "antelope" are, on the one hand, to empower small and medium-sized enterprises by providing scenario-based gadgets through big models, and on the other hand, they are centered around how big models can help small and medium-sized enterprises get orders. "this is a very important thing."
"when we investigated some companies, we found that some bosses introduced their factories and equipment on tiktok, but basically in chinese. is it possible to use various languages to introduce their factories to the world? iflytek's voice cloning technology is very advanced. we are developing some products based on this technology. the key is to help chinese companies get orders and how to help them get orders in the global market." jin hui said.
"the second is to find out the bottom line." jin hui explained that companies need to use digital tools to empower management links. for example, how long a machine is in standby mode and how many parts employees produce each day, so as to have a clear understanding of the overall situation of the production link and the factory's production capacity. these are also relatively cost-effective for small and medium-sized enterprises, and they can find their own optimization space. "if marketing is to increase revenue, then finding out the bottom line is to save money."
"digital transformation is a top-level project. it is not that i can carry out digital transformation just by recruiting a talent. it is the same for both large enterprises and small and micro enterprises. the top leader of the enterprise must have awareness of digital transformation and know what kind of talents i need, and then slowly cultivate them internally. if the boss's digital awareness is weak, the probability of success is extremely low." jin hui emphasized at last.
text｜reporter xu zhangchao
photo: reporter li zhiwen
