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recently, the "happy grass" creation symposium hosted by the china television art committee was successfully held in beijing. this seminar has received great attention and strong support from relevant national departments. zhu yonglei, member of the party leadership group and deputy director of the state administration of radio and television, li ming, director of the international cooperation department of the national international development cooperation agency, zhu zhengwen, deputy director of the tv drama department of the state administration of radio, film and television, an ning, head of the tv drama project department of the film and television documentary center, and li jingsheng, vice president of the china radio and television social organization federation, wang yichuan, vice chairman of the chinese society of literary critics, yuan xinwen, director of the literature and art department of the people's daily, dai qing, professor of the school of drama and film of communication university of china, lv fan, director of the audio and video office of the media integration center of peking university, and zhong chengxiang, a member of the central academy of literature and history and a famous literary critic, all attended the scene. at the same time, the seminar also brought together representatives from producers, broadcasting organizations, and creative teams, as well as many industry media. the special attendance of mr. lin zhanhui, the prototype of the play, added extraordinary significance and depth to this seminar.

"happy grass" is produced by china international communication center, perfect world pictures, etc. it focuses on international cooperation in juncao technology and tells the extraordinary journey of the chinese juncao technology team in juncao planting, industry cultivation, technology promotion, and poverty reduction development in the south pacific island countries. during the broadcast period, the drama has won the support and love of many viewers, the ratings have been rising, and it has triggered extensive discussions inside and outside the industry. this creative symposium has carried out in-depth exchanges and discussions on the creative mission, artistic perception, practical significance, and international influence of "happy grass".

at the meeting, zhu yonglei, deputy director of the state administration of radio, film and television, congratulated the achievements of "happy grass" and pointed out at the symposium that the successful broadcast of "happy grass" has brought three important inspirations to the creation of theme tv series: first, tv series have great potential in telling chinese stories to the world and promoting the building of a community with a shared future for mankind. second, rooting in the people and rooting in life has always been the most fundamental, critical and reliable creation method for tv series. third, vigorously implementing the boutique strategy is an important way to promote the overall prosperity of content creation and production and the overall improvement of quality.

bravely shoulder the mission of the times and create high-quality dramas

the story of juncao, the "grass of happiness" that has taken root around the world, has been included in the key support projects of the central propaganda department's 2023 special funds for cultural industry development, the national radio and television administration's 2023 work points and key implementation "belt and road" themed tv series projects. it is also the first tv drama work of the new era literary and artistic tour "keeping pace with the times and being together with the people" grandly launched by the central propaganda department.

therefore, from the very beginning of its creation, "happy grass" has been tasked with enhancing the understanding and recognition of china's foreign aid among domestic and foreign audiences, promoting mutual understanding and respect among people from different cultural backgrounds, and at the same time inspiring all sectors of society to pay attention to and think about international cooperation and common development.

at the meeting, an ning, head of the tv series project department of the film and television documentary center of china media group, said: "from the beginning of the creation of "happy grass", our center has arranged editors to pay continuous attention and track the whole process. the main theme is the genre and the challenge. tell a good story, grasp the viewing experience, and innovate the expression path. none of them can be missing."

zeng yingxue, senior vice president of perfect world group and head of perfect world's film and television business, also said: "with its unique story, simple and affectionate narrative, and profound international significance, "happy grass" has received high praise from all walks of life. while conveying the themes of the meaning of life and boundless love, it takes into account real emotions and humor, and achieves the light implementation of the grand narrative. it is both interesting and meaningful, and provides a new industry case for the creation of scarce tv dramas on foreign aid themes."

calling for real power, "small incision" presents "big feelings"

foreign aid of juncao is a national strategy and a grand proposition. in such a big context, how to make the tv series "happy grass" real and touching enough? the main creative team chose to start from a "small incision", using the family emotional relationship of each character to connect the emotional links at home and abroad, and then through the delicate and subtle plot design, truly reproduce the bits and pieces of foreign aid work, so as to establish a foundation of empathy with the audience.

start from emotion, create from feeling, gain from understanding

recalling this creative journey of "breaking the problem and solving the problem", director bai tao said: "'happy grass' is the most difficult, torturous and dangerous drama i have ever filmed. however, this creative process also made the creative team deeply understand what the juncao spirit is. only works created with such psychological feelings can truly resonate with the audience."

in this regard, li jiuhong, screenwriter of "happy grass", deputy general manager of shandong film and television media group, and first-class screenwriter, shared her creative experience: "when the inspiration for creation hits you, you realize that it is an emotion and story that we can't capture without going deep into life. the pearls of life's details are waiting for us to step into the soil to find them, waiting for us to put our hands into the loess to dig them out. "happy grass" is a work that all the creators held with their feet covered in mud and their hands covered in dew."

guo tao, who plays the protagonist "li changhuan" in the play, also mentioned when recalling the filming process: "i interpreted the character of li changhuan with respect. he not only shoulders the scientist's persistent pursuit of technology, but also has a deep concern for human welfare. at the same time, he is also an ordinary father. the emotional presentation between him and his daughter reflects the microcosm of the 'small family' of countless workers struggling on the front line."

from remote interviews to on-site field trips and location surveys in yunnan, fujian and fiji, from villages to communities, from docks to markets, from mushroom grass experimental bases to primitive tribes, they strive to cultivate the land of life and gain an in-depth understanding of the vivid images of scientific and technological personnel, government diplomats and front-line workers. it is the "empathy" of all the cast and crew that makes every plot in "happy grass" extremely lifelike and every character so real and credible.

spreading the spirit of great love, "happy grass" keeps pace with the times

through the tv series "mountains and seas", lin zhanhui's story of poverty alleviation through science and technology in ningxia became known to audiences across the country; and with the popularity of "happy grass", the history of juncao technology going abroad was presented to the audience in the form of art, and the true deeds of the juncao foreign aid technology team were also known to the public.

professor lin zhanhui, the inventor and promoter of juncao technology, is also a loyal viewer of "happy grass". at the seminar, he fondly reviewed his 41-year scientific research journey and said: "the juncao industry is still in a rapid development stage. no matter how high the mountains are, how dangerous the roads are, and how long the road is, as long as we are not afraid of difficulties and move forward courageously, we will definitely reach the glorious shore. this is also the spiritual core of the tv series "happy grass", which further strengthens our confidence and determination to continue to walk the path that our predecessors have not walked."

the tv series "happy grass" condenses my country's international cooperation practice in mushroom grass technology for more than 20 years into one drama, restoring the life of mushroom grass foreign aid workers and their great love to the greatest extent, allowing more people to feel the great significance of the belt and road initiative and the building of a community with a shared future for mankind and the improvement of the chinese people's international status. this also provides valuable artistic inspiration and profound humanistic thinking for subsequent main theme works.

as jing shuiqing, deputy secretary of the party committee and editor-in-chief of the china intercontinental communication center, said at the meeting: "the tv series "happy grass" takes the aid of mushroom grass to foreign countries as the main line, reflecting the theme of the times of seeking happiness for the people and development for the world. from the film, we understand china and the chinese people, and understand china and the world."

open up international horizons and tell the chinese story well to the world

the decision of the third plenary session of the 20th cpc central committee mentioned that we should "accelerate the construction of chinese discourse and narrative system, comprehensively improve the effectiveness of international communication", and "promote the facilitation of management of going out and inviting in, and expand international cultural exchanges and cooperation". this requires us to "tell chinese stories well" not only to make local audiences feel the same, but also to continuously convey chinese culture with international influence, so that "chinese stories" can transcend language and cultural differences and become "world stories" that are emotionally connected.

zhang wenzhen, member of the party leadership group and deputy director of the fujian provincial radio and television bureau, said: "the three characteristics of "happiness grass" are particularly prominent. first, the topic is new, second, the quality is excellent, and third, it has a strong min flavor. we hope to continue to promote the translation and dubbing of the overseas version of "happiness grass" with the support of the central propaganda department and the state administration of radio, film and television, and realize its broadcast on overseas platforms, so that this happy grass can bloom happy flowers overseas."

it is reported that since the launch of the juncao foreign aid project in 2001, my country has now promoted the application of juncao technology in more than 100 countries and regions around the world. this spirit of "the world belongs to all" and "teaching a man to fish" has also been fully demonstrated in the tv series.

li ming, director of the international cooperation department of the national international development cooperation agency, shared the expectations of countless foreign aid workers: "china's foreign aid is mainly to win people's hearts, and people are made of flesh and blood. this is not an exchange of interests, but it is more lasting and precious than an exchange of interests. in the future, i hope that we can work together to further tap into high-quality foreign aid publicity resources such as juncao foreign aid, innovate ideas and methods, and make suggestions for telling the story of china's foreign aid well, so that more friends can understand, support and participate in china's foreign aid."

"good content can inspire people and bring them the power to be good and positive". with the successful conclusion of the seminar, "happy grass" will continue to exert its unique artistic charm and social influence, becoming another cultural bond connecting china and the world. at the same time, it will also inspire more literary and artistic workers to stay true to their original aspirations, keep their mission in mind, and create more outstanding works that "keep pace with the times and share the same heart with the people" with greater enthusiasm and more sophisticated skills.