video | guangzhou auto’s “trade-in” promotion, real money subsidies are waiting for you!
2024-09-03
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at present, cars have evolved from a simple means of transportation to an indispensable part of modern life. with the development of the economy, the improvement of residents' living standards and the yearning for high-quality life, consumers are increasingly eager to update their vehicles. on september 1, the "implementation plan for guangzhou to use ultra-long-term special treasury bond funds to support the replacement of consumer goods with old cars for new cars" (hereinafter referred to as the "implementation plan") was officially implemented. among them, the subsidy for the replacement of old cars for new cars has been "increased", allowing consumers to feel the "real money" discount.
on september 3, a reporter from the yangcheng evening news visited offline physical stores and learned that after the old-for-new policy was officially implemented, the purchase cost of vehicles was reduced and consumers' enthusiasm for replacing new cars increased. this enthusiasm has injected new vitality into the automobile market.
trade-in, a good time to buy a car
as the implementation of the implementation plan deepens, automakers have also actively responded to the policy, offering more car replacement discounts, striving to stand out from the diverse choices of consumers. for example, gac aion provides consumers with an additional replacement subsidy of 3,000 to 10,000 yuan on top of the guangzhou city subsidy. byd's maximum replacement subsidy for old cars is up to 28,000 yuan, covering a number of popular models. with the "real money" subsidies and guarantees from the state and companies, it is now a good choice to replace or even buy a car.
guangzhou's replacement policy proposes that models priced between 70,000 and 100,000 yuan can enjoy a discount of 8,000 yuan, models priced between 150,000 and 250,000 yuan can enjoy a subsidy of 12,000 yuan, and models above 250,000 yuan can enjoy a replacement subsidy policy of up to 15,000 yuan.
on the morning of september 1, mr. li, who works, commutes and travels in the city center, personally experienced the benefits brought by the trade-in policy: after learning about the subsidy strength of the new policy, he got up early on the first day of the policy and went to the car store of his choice to place an order. at the store, mr. li's appraiser calculated for him that the original price of the jipai car he was interested in was 159,800 yuan, and the subsidy under the new policy was increased to 13,000 yuan. in addition to the cash discount of 5,000 yuan from gac and the discounts from the car company, he could immediately reduce 18,000 yuan. at the same time, the old car was estimated to be worth about 5,000 yuan. mr. li "exchanged" for a brand new jipai car for 131,800 yuan on the spot.
not only are old cars traded in for new ones, but there are also discounts for new car purchases. on the afternoon of september 3, mr. huang, who has retired, came to gac's offline store and picked up a new car that he planned to enjoy with his family. he was also very satisfied with the current discount for buying a new car: "i don't know if it was the manufacturer or someone else who helped me save more than 50,000 yuan, but i'm very happy."
the government subsidizes car replacement, which is a win-win for car companies and consumers
yangcheng evening news reporter learned that after the implementation of the "notice", guangzhou's auto sales market showed an upward trend. xu zijun, marketing manager of guangzhou toyota's first store in tianhe district, guangzhou, said that after the implementation of guangzhou's replacement policy, the store's showroom traffic nearly doubled compared to before the implementation, and 40%-60% of the store's customers came for the second-hand replacement policy and wanted to know how many ways the replacement policy can be implemented.
yuan zhenfeng, assistant to the general manager and director of the sales department of the store, said: "on ordinary days, the number of customers visiting our store is about 20 groups (people), but on weekends, the number will double. it should be 50 to 60 groups (people)." he also said that before the replacement policy was implemented, the exchange rate of the store was about 30%. after the new policy came out, whether it was the number of customers visiting the store, the frequency of friends around him consulting the policy, or the proportion of customers who exchanged old cars for new ones, he felt that the exchange policy had increased consumers' enthusiasm for buying cars. manager dai of an ideal retail store in tianhe district also said that after the release of the "notice", the store's traffic and car purchases have both increased.
han yonghui, deputy dean, professor and doctoral supervisor of guangdong international strategy institute of guangdong university of foreign studies, believes that for consumers, "trade-in" provides direct subsidies, reducing the cost of buying new cars. at the same time, by replacing old products, consumers can enjoy more efficient and environmentally friendly new products and improve their quality of life. for enterprises, the policy stimulates consumption, enterprises will receive more orders, and sales are expected to increase. the car trade-in policy actively responds to consumers' demand for a better life and also gives another push to the transformation of the automobile industry. it is indeed a "win-win" situation that satisfies both parties.
text, photos, and video | reporter pan liang intern peng xiyuan
