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according to the china passenger car association, the sales volume of domestic passenger cars in july this year was 1.72 million, down 2.8% year-on-year and 2.6% month-on-month, showing a trend of both year-on-year and month-on-month declines. however, the suv market rose against the trend, with sales reaching 848,000, up 1.9% year-on-year.

as the core sales segment of the chinese auto market, the suv market has always been a battleground. it is precisely the exchanges between major automakers that have promoted the long-term prosperity of the suv market.

behind this cohesive force, chery, a low-key "engineering man", adhered to long-termism and quietly made efforts to directly counterattack and top the throne of china's suv global sales champion. in the upcoming chengdu auto show, it will release a number of heavyweight suv models in succession to meet the continuous expansion of the domestic auto market and the diversified needs of consumers.

china suv becomes the world's best-selling suv

in the era of new energy vehicle transformation, domestic brands are working hard to show themselves. as an important representative of the top chinese auto brands, chery's achievements in recent years are obvious to all.

in the past 2023, chery became the global sales champion of chinese suv with an annual sales of more than 1.43 million suv models. after entering 2024, chery continued to maintain its leading position in the suv market. from january to july, the group's suv sales volume reached 1.058 million units, with a market share of 14.5%, ranking first in the industry.

chery's success in the fierce suv market is inseparable from its success in both domestic and export sales. from january to july this year, chery group's domestic suv sales reached 470,000, a year-on-year increase of 88.7%; its export sales reached 574,000, a year-on-year increase of 37.8%.

chery group has always been not limited to putting all its eggs in one basket, but has adopted a multi-brand strategy. chery group has four major passenger car brands, namely chery, xingtu, jietu and icar, focusing on different tracks for category innovation, and has developed the chery fengyun, xingtu xingjiyuan and jietu shanhai new energy series.

among them, the chery brand is undoubtedly the main force in this competition. its tiggo series is not only the sales engine of the chery brand, but also the "cash cow" of the entire group.

since its launch, the sales of tiggo 9 have been increasing month by month, and it has won more than 10 awards of various types; tiggo 8 has attracted as many as 900,000 users worldwide, of which tiggo 8 and tiggo 8 plus were included in the 2024 china automobile attractiveness index research (apeal) released by jd power, and won the first place in the mid-size economy suv and mid-size suv markets respectively; tiggo 7 has been the export champion of chinese brand a-class suv for three consecutive years, and is sold well in 80 countries and regions around the world, gaining support from 800,000 users at home and abroad.

as of mid-july, the cumulative sales of the tiggo series in the past ten years exceeded 5 million. the cumulative sales of the tiggo 8 series exceeded 1 million, and the wholesale volume of tiggo 7 and tiggo 8 in july exceeded 20,000 units.

in addition to the fuel vehicle market, chery has also entered the new energy suv market with the new fengyun series. since the revival of the "fengyun" brand in september last year, in less than a year, chery has launched four models, namely fengyun a8, fengyun t6, fengyun t9 and fengyun t10.

among them, the fengyun t9 completed the first domestic side collision and fall challenge, simulating a real serious traffic accident, with a pressure maintenance time of up to 6 seconds, no fuel leakage, and no obvious deformation of the battery pack; the fengyun t10 also set the guinness world record for the longest cruising range with 0 energy replenishment throughout the whole process and a performance of 2169.641km, exceeding the original record by 356km+.

at the same time, chery's exploration series - exploration 06 c-dm has been launched during this year's beijing auto show. this car not only completed the rigorous hybrid suv endurance test "challenging 2,000 kilometers on a tank of fuel" long-range task, but also crossed the uninhabited area for the first time to challenge the 5,000-meter plateau, demonstrating the hard-core product strengths of energy saving and power.

at the upcoming chengdu auto show, chery will also bring a luxurious lineup, including the debut of two new chery brand cars, the pre-sale of the all-new tiggo 8plus, and the debut of the mass-produced concept car fy t11; the pre-sale of the yaoguang c-dm electric four-wheel drive under the xingtu brand; the shanhai l7 under the jetour brand will be launched soon; and the icar03t under the icar brand will also be launched here.

chery's explosion in the suv car market was achieved step by step.

yaoguang 2025 strategy: strive to be a "hexagonal" warrior

from a "small thatched house" to one of the world's top 500 companies, chery has also completed its transformation by breaking through itself, and is writing a new history and journey for its own brand with self-innovation.

chery has just entered the second half of 2024, but it has already created five new records: the overall growth rate leads the industry. it continued to grow by 30.1% in july; the sales of independent passenger cars ranked second in the industry. according to the statistics of the china passenger car association, chery group sold 1.057 million independent passenger cars in the first half of the year; the growth rate of new energy vehicles led the industry. in the first seven months of this year, the sales of new energy vehicles increased by 193.7% year-on-year; exports continued to rank first in china's automobile industry. in the first seven months of this year, a total of 622,439 vehicles were exported, a year-on-year increase of 27.4%; the suv market share ranked first in the industry.

success is by no means accidental, but the result of chery's years of accumulation. after 27 years of hard work, chery has continuously consolidated its foundation and kept pace with the times in the process of corporate development and brand building.

in terms of strategic planning, chery has comprehensively laid out the "yaoguang 2025" forward-looking technology strategy: the strategy covers five core areas, including mars architecture, kunpeng power, lion technology, dazhuo intelligent driving, and galaxy ecology. based on this, chery has created 13 core technologies including platform architecture, three-electric, intelligent driving, intelligent cloud platform, and ecological partners.

in terms of product strategy, chery has always adhered to the path of oil-electric synergy and balanced development, integrating the advantages of oil-electric technology to provide better products for the market. at the same time, it also has multiple technical routes such as pure electric, hybrid, extended range, and hydrogen energy to support the formation of three new energy series of chery fengyun, xingtu xingjiyuan, and jietu shanhai, as well as the icar pure electric brand.

in terms of market layout, based on the in-depth operation of the globalization strategy, chery has built a good pattern of dual international and domestic markets and dual circulation. from "going out" to "going in" and then to "going up", chery has been constantly exploring and practicing, and continuously expanding its overseas "circle of friends".

earlier this year, chery shared its corporate philosophy of "in somewhere, for somewhere", aiming to be a "fertilizer" and value contributor in overseas locations.

at present, whether at home or abroad, chery, which is developing in a balanced manner, is striding forward towards the goal of "this year's sales growth rate will exceed the industry by 10-20 percentage points."