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new car insurance data shows that in the first half of this year, the total sales of roewe and mg were only 99,000 vehicles, a year-on-year decline of more than 20%, setting a historical low!

wang jun, general manager of saic passenger vehicle company, was born in april 1966. he will be 60 in one year and eight months, and has entered the countdown to retirement. it was learned from inside saic passenger vehicle that yu jingmin will be the general manager without any suspense.

the one in black is wang jun

yu jingmin served as deputy general manager of saic passenger vehicle from 2014 to 2021. in april 2021, yu jingmin was transferred to saic volkswagen. in august this year, he returned to saic passenger vehicle as the company's executive deputy general manager.

at the 2024 chengdu auto show, yu jingmin made his debut after taking up his new position. in an interview, he said: saic passenger vehicle's domestic sales target is 200,000+ this year, 400,000+ next year, 600,000+ the year after, 800,000+ in 2027, and 1 million+ in 2028, a five-fold increase in five years.

from an outsider's perspective, the "military order" set by yu jingmin is very challenging! saic passenger vehicle, which is at the bottom of the market, must rely on "great efforts to create miracles" if it wants to double its sales within a year!

having said that, if there is only one person who can create a miracle and bring saic passenger vehicle to the top of the domestic brands within 5 years, it can only be yu jingmin!

first of all, as the "old leader" of saic passenger vehicle, he has led the company to achieve many outstanding results. in 2019, the two brands of roewe and mg alone sold 585,000 vehicles in china, and successfully created star products such as roewe rx5. in the era when joint venture brands took the lead, saic passenger vehicle once left a deep impression on people.

second, yu jingmin is one of the most "internet-savvy" chinese auto marketing executives. he gave himself the nickname "fathead fish" that people in the industry are familiar with. in order to get closer to customers, dealer partners and the media, he dares to "make fun of himself". in state-owned enterprises where seniority and class distinctions are clear, such leaders are rare.

yu jingmin is also a well-known "workaholic"! whether at saic passenger vehicle or saic volkswagen, he has always made visiting the front line a priority. visiting several cities for research in one day is a common occurrence for him. more importantly, he will listen carefully to the voices of front-line sales staff and put some representative suggestions on the company's internal meeting to discuss how to properly solve them, forming a closed loop.

in every interview, one can see his big dark circles under his eyes and his appearance “sealed” by time, but he always speaks with passion and humor.

unlike mg, which focuses on overseas markets, roewe still focuses on the domestic market. in order to achieve its goals, saic passenger vehicle is also continuously promoting internal reforms, continuing to accelerate the integration of roewe and feifan, further focusing on core resources, and improving overall efficiency. i believe that under the leadership of "firefighter" yu jingmin, saic passenger vehicle will get better and better.